Sr. Growth Product Manager

Doppler; Oregon; Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Premium health insurance

Unlimited PTO (3 weeks minimum)

Upward mobility

Learning & Development stipend

Wealth advisor

401k

Pregnancy & family leave

Fertility & adoption benefits

Equal compensation

Job summary

Doppler is seeking a Growth-focused Product leader to own the self-serve engine from first visit to paying customers. You’ll run experiments that lift ARR and shape the pre-signup and activation journey for developers and teams using Doppler.

You’ll collaborate across product, growth marketing, and sales to drive lifecycle messaging, onboarding, and product adoption, while scaling the growth organization and shaping pricing strategy.

Qualifications

• 5+ years in product management, with at least 3 years owning a self-serve or PLG funnel end to end at a B2B SaaS company.
• Hands-on use of AI coding tools and a point of view on the AI agent ecosystem.
• A track record of experiments that measurably moved revenue or conversion.

Responsibilities

• Own self-serve revenue metrics (visit-to-signup, signup-to-activation, free-to-paid conversion, trial conversion).
• Shape pre-signup experiences with marketing on website, pricing page, and demo forms.
• Define activation signals and measure time-to-value from signup to first secret synced and integration running.
• Own upgrade paths, pricing decisions, and checkout experiences to drive revenue growth.
• Build and scale an experimentation practice with clear success criteria and tooling.
• Collaborate with product, growth marketing, and sales to align lifecycle messaging and onboarding.
• Help guide the growth team’s structure, hiring, and processes to accelerate impact.

Skills

Growth

Product management

PLG

A/B testing

SQL

Education

Bachelor's degree in a relevant field

Tools

PostHog

Statsig

LaunchDarkly

Amplitude

Job description

Why Now

2026 has been a breakout year for Doppler. We’ve helped over 78,000 startups and enterprises manage their secrets at scale, and landed our first million-dollar customer. We've shipped some of our most exciting features yet, expanded our customer base, and sharpened our focus like never before. With a strong foundation in community, we're scaling and monetizing with ambitious goals across product, growth, sales, and hiring.The rise of AI tooling has fundamentally expanded who and what has access to your secrets. The stakes have never been higher, and getting it wrong has real consequences. Doppler is the solution to fix this. Simple to adopt, easy to scale, and built for developers, by developers. The momentum is real, and we’re just getting started.

About Doppler

Doppler's mission is to make it easy and secure for software developers of every experience level and teams of any size to manage their app configuration and secrets. But hasn't this been done?Developers tend to be either struggling with the manual management of .env files, or wrestling with an overly complex secrets manager that's not built for software development.

Who We Are

Doppler is a developer-first secrets management platform that enables engineers and security teams to securely store their secrets across any cloud infrastructure or deployment environment at scale.

About the Team

Doppler’s Product and Design team is nimble and hands-on and works with every team at Doppler. You’ll have your own growth engineering pod, so ideas can turn into live experiments without much friction, and you’ll have an outsized impact on how Doppler grows. We care about the quality of what we build and collaborate with as little ego as humanly possible.

The Role

You’ll own Doppler’s self-serve growth engine, from a developer’s first visit to the moment their team starts paying. We have ambitious plans to grow the business several times over in the next few years, and this role is central to getting there. Your job is to find and run the experiments that move top-line revenue, working across the whole product and reporting to the Head of Product. As the growth function scales, there’s a clear path to Head of Growth.

This isn’t a job about tooltips and upgrade popups. Growth at Doppler should never feel bolted on or get in a developer’s way. You’ll be the voice of first-time users in product and go-to-market decisions, and you’ll find the changes that help developers succeed with Doppler and grow the business at the same time.

What You’ll Own

• Self-serve revenue.

  You’ll own several key metrics, like visit-to-signup rate, signup-to-activation rate, free-to-paid conversion, and trial conversion rate, with the primary goal of driving new self-serve ARR.

• Before signup.

  Shape what happens before a developer signs up. Partner with Marketing on the website, pricing page, and demo forms, and bring the data on which visitors become active, paying users.

• Activation.

  Find the early actions that predict a paying account, measure time-to-value, and shorten the path from signup to the first secret synced and the first integration running. This covers individual developers, self-serve teams, and trials. That includes the CLI, docs, and anything else developers rely on to get started, and helping users discover features they aren’t using yet.

• Free-to-paid conversion.

  Own upgrade paths, paywalls, trials, plan limits, and checkout. Work with Leadership and Finance on pricing and packaging changes to drive revenue growth.

• Experimentation.

  Build Doppler’s experimentation practice from the ground up. That means the roadmap, the tools, success criteria and the workflows that come with it. Focus on bets that materially move the business, not small tweaks.

• Lifecycle and new products.

  Partner with growth marketing on onboarding emails and campaigns so in-product and lifecycle messaging work together. As Doppler launches new products, help product teams drive their adoption.

• PLG to sales.

  Figure out and define which product usage shows that a self-serve account is ready for a conversation with Sales, and work with Sales and RevOps to route those accounts to the right reps.

• The growth team.

  You’ll help build the growth team, from hiring the engineers who join it and partnering with Design to deciding how the team works, how fast it ships, and how its lessons spread through the company.

• Strategy.

  Build a growth model, set the funnel strategy, and present progress and lessons to leadership and our investors.

What we’re looking for

• 5+ years in product management, with at least 3 years owning a self-serve or PLG funnel end to end at a B2B SaaS company. A developer-tool, infrastructure or security company is ideal.
• Hands-on use of AI coding tools and a point of view on the AI agent ecosystem.
• A record of experiments that measurably moved revenue or conversion. You can walk us through the numbers.
• A strong grasp of how free accounts become paying ones, and how self-serve usage feeds an enterprise sales motion.
• Comfort with data. You write your own SQL, have used experimentation and feature flagging platforms (PostHog, Statsig, LaunchDarkly, Amplitude or similar), understand event tracking, cohorts, and attribution, and know where an A/B test can mislead you.
• Strong developer-experience instinct, with opinions on CLIs, error messages, defaults and docs, and the ability to blend data and user research into experiments developers don’t mind seeing.
• Enough technical depth to earn developers’ trust and to work closely with engineers on instrumentation and architecture.
• Experience leading a growth team or building an experimentation practice from scratch.
• Clear, written, async communication. You write things down and you share bad results as readily as good ones.

Nice to have

• Pricing and packaging experience at a SaaS or developer-tools company, including usage-based or seat-based pricing changes.
• Experience at a company that went through the shift from PLG to enterprise.
• A background in security, DevOps, or infrastructure products.
• Familiarity with lifecycle marketing and funnel work on the website and signup flow.

Benefits

• Premium health insurance (medical, dental, vision)
• Guilt-free Unlimited PTO - 3-week minimum strongly encouraged!
• Upward Mobility
• Learning and Development Stipend
• Wealth Advisor
• 401k
• Pregnancy & Family Leave
• Fertility & Adoption Benefits
• Equal Compensation (regardless of gender or race)
• For a full list of our benefits check ourPerks Notion Page

Closing

We've built a great product our customers love. Our churn is low, and active usage continues to rise. We just need to amplify our reach to educate the market that secrets management can be fast, secure, and affordable for teams and organizations of any size. And most importantly, we need to continue encouraging Developers to stop adhering to archaic insecure standards such as manually managing .env file formats.