Sr. Growth Marketing Manager

Alkami Technology, Inc.; United States; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote-first environment

Unlimited vacation/personal time off

401(k) with employer match

Job summary

Alkami Technology, Inc. is seeking a Sr Growth Marketing Manager to design, execute, and optimize integrated demand generation programs that drive qualified pipeline and revenue growth.

You will apply advanced expertise in digital marketing, ABM, and marketing automation while partnering with Sales, Product Marketing, and Revenue Operations to align go-to-market objectives. The role offers significant autonomy, with emphasis on measurable pipeline impact and revenue contribution.

Qualifications

• Proven experience designing and executing multi-channel demand generation programs.
• Strong expertise in ABM and marketing automation to drive pipeline and revenue.
• Ability to analyze campaign performance data, optimize for ROI, and report findings to leadership.

Responsibilities

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic, ABM platforms and events.
• Develop ABM strategies aligned to target segments with personas, messaging, and channel mix.
• Manage campaign timelines, budgets, and deliverables with cross-functional stakeholders and external vendors.
• Analyze metrics (MQLs, SQLs, pipeline contribution, ROI) to optimize performance.
• Collaborate with Sales/ SDR for lead qualification criteria and nurture strategies.
• Develop audience segmentation and buyer personas from data insights and sales feedback.
• Leverage marketing automation to build, test, and optimize nurture streams and scoring models.
• Partner with Product Marketing to refine value propositions and messaging fidelity.
• Prepare performance reports for marketing leadership with insights and recommendations.
• Test creative elements and offers; iterate channel strategies with data-driven experiments.
• Ensure accurate campaign tracking and data integrity in CRM/marketing systems.
• Stay updated on digital marketing trends, tools, and best practices.

Skills

Marketing automation

ABM campaigns

Analytics

Cross-functional project management

B2B buyer journey

Sales & Revenue Ops collaboration

Written & verbal communication

Education

Bachelor's degree in Marketing/Business or related field

Tools

Salesforce Pardot

ABM platforms (Terminus/Demandbase/6sense)

Job description

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing-each solution can stand alone, but together they deliver more-to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action. Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably's Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We're building a culture where each Alkamist can perform to their highest potential, and we're always on the lookout for the best and brightest minds. If you're ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

The Sr Growth Marketing Manager is a fully qualified marketing professional responsible for independently designing, executing, and optimizing integrated demand generation programs that drive qualified pipeline and revenue growth. This role applies advanced expertise in digital marketing, account-based marketing, and marketing automation to manage multi-channel campaigns across the buyer lifecycle. Operating with significant autonomy, the Sr Growth Marketing Manager evaluates performance data, adapts strategies to improve outcomes, and partners closely with Sales, Product Marketing, and Revenue Operations to ensure alignment with go-to-market objectives. The impact of this role is measured by measurable contribution to pipeline, campaign performance, and marketing-sourced revenue.

Essential Duties & Responsibilities

• Design and execute integrated demand generation campaigns across web, email, paid media, social, programmatic advertising, ABM platforms, and events to generate qualified pipeline
• Develop account-based marketing strategies aligned to target segments by defining personas, messaging, and channel mix
• Manage campaign timelines, budgets, and deliverables by coordinating with cross-functional stakeholders and external vendors
• Analyze campaign performance metrics including MQLs, SQLs, pipeline contribution, conversion rates, and ROI to optimize program effectiveness
• Collaborate with Sales and SDR teams to align lead qualification criteria, nurture strategies, and campaign follow-up processes
• Develop audience segmentation and buyer personas based on data insights, market research, and sales feedback
• Leverage marketing automation platforms to build, test, and optimize nurture streams and scoring models
• Partner with Product Marketing to refine value propositions and ensure messaging consistency across campaigns
• Prepare and deliver performance reports to marketing and executive leadership summarizing impact, insights, and recommendations
• Test and iterate creative elements, offers, and channel strategies using structured experimentation methodologies
• Ensure accurate campaign tracking and attribution by maintaining data integrity within CRM and marketing systems
• Continuously evaluate emerging digital marketing trends, tools, and best practices to improve program performance

Recommended Experience & Education

Minimum Years of Experience 3-6 years of experience in demand generation within SaaS, financial technology, or marketing technology environments, demonstrating measurable impact on pipeline and revenue growth. Education Level Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.

Knowledge, Skills & Qualifications

• Proficiency with marketing automation platforms such as Salesforce Pardot or similar tools
• Experience executing multi-channel digital and ABM campaigns
• Strong analytical skills with the ability to interpret campaign performance and ROI metrics
• Ability to manage cross-functional projects and meet deadlines in a fast-paced environment
• Understanding of B2B buyer journeys and lead lifecycle management
• Experience collaborating with Sales and Revenue Operations teams
• Strong written and verbal communication skills

Preferred

• Experience in banking technology, FinTech, or regulated industries
• Experience with ABM platforms such as Terminus, Demandbase, or 6sense
• Advanced reporting and attribution modeling experience
• Familiarity with budget forecasting and spend management
• Experience mentoring junior marketing team members

The salary range for this position is: $94,000 - $117,000

Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Pay Transparency

As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.