Sr Graphic Designer

Lawn Squad; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Brothers Lawn Squad LLC seeks a Senior Graphic Designer to lead visual identity strategies and major creative campaigns across brand properties. You will translate business objectives into brand concepts, design systems, and multi-channel assets, reporting to the creative director.

You’ll mentor junior designers, enforce quality across internal and agency work, and bridge visual storytelling with UI/UX principles to drive engagement and revenue growth.

Qualifications

• 5–8+ years of progressive graphic design experience with multi-channel campaigns.
• Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Visual Communications, or equivalent.
• Master-level proficiency in Adobe Creative Suite; strong UI/UX prototyping knowledge (Figma, Adobe XD).
• Advanced knowledge of print production, Pantone/CMYK, and color management; web design principles.
• Excellent presentation and cross-functional leadership with stakeholder management.

Responsibilities

• Lead visual ideation and design execution for high-stakes marketing initiatives, rebrands, launches, and executive materials.
• Design, extend, and govern brand style guides, design systems, and visual identity standards across multi-brand properties.
• Review, critique, and approve visual work; mentor junior designers to raise execution quality.
• Partner with Brand Marketing, Performance Marketing, SEO/WebOps, and Product to translate briefs into campaigns and UI/UX.
• Direct external agencies, freelancers, print vendors; manage proofs, press checks and prepress workflows.
• Monitor design trends and innovations; integrate best practices into internal SOPs.

Skills

Brand conceptualization

Brand systems

Mentorship

Cross-functional leadership

Creative direction

Print production management

Education

Bachelor’s or Master’s degree in Graphic Design or related field

Tools

InDesign

Illustrator

Photoshop

After Effects

Figma

Adobe XD

Job description

Senior Graphic Designer

Role Summary

The Senior Graphic Designer is a lead creative role responsible for conceptualizing, building, and driving the visual identity strategies and major creative campaigns across company brand properties. Reporting to the creative director, this position elevates brand aesthetics by translating high-level business objectives into brand concepts, design systems, and multi-channel asset frameworks. The Senior Graphic Designer acts as a creative director on key initiatives, provides technical guidance and mentorship to junior graphic designers, and enforces quality control across all internal and agency-produced visual work. By bridging visual storytelling, user experience principles, and strategic brand vision, the Senior Graphic Designer ensures brand design drives engagement, authority, and revenue growth.

Responsibilities

• Brand Conceptualization & Direction: Lead the visual ideation and design execution for high-stakes marketing initiatives, rebrands, new product/service launches, national campaigns, and executive presentation materials.
• Brand System Architecture & Guidelines: Design, expand, and govern comprehensive brand style guides, design systems, and visual identity standards across multi-brand enterprise properties.
• Creative Mentorship & Quality Assurance: Review, critique, and approve visual work produced by graphic designers and external agency partners; mentor junior team members to elevate technical execution and conceptual thinking.
• Cross-Functional Creative Strategy: Partner with Brand Marketing, Performance Marketing, SEO/WebOps, and Product leadership to translate complex strategic briefs into innovative visual campaigns and high-converting user experiences (UI/UX).
• Vendor, Print & Production Management: Direct external agencies, specialized freelance illustrators, motion designers, and print production vendors; manage color proofs, press checks, and specialized prepress workflows.
• Design Trend & Innovation Leadership: Monitor emerging design technologies, generative visual tools, motion trends, and digital UI/UX frameworks, incorporating best-in-class innovations into internal creative SOPs.

Success Measures (KPIs)

• Campaign Performance & Visual Impact: Conversion rate efficiency and brand lift on major creative campaigns directed and designed by the Senior Graphic Designer.
• Creative Quality Control: Near-zero error rate on press runs, final production files, and master digital campaign rollouts.
• Team Growth & Operational Throughput: Measurable development of junior design staff and streamlined creative request approval workflows.

Experience & Qualifications

• 5–8+ years of progressive graphic design experience showcasing a strong portfolio of multi-channel campaigns, visual identity systems, and lead-generation creative.
• Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Visual Communications, or equivalent practical experience.
• Master-level proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects); strong working knowledge of UI/UX prototyping tools (Figma, Adobe XD) and web design frameworks.
• Advanced knowledge of print production, paper stocks, press checks, color management (Pantone/CMYK), digital display specs, and responsive UI design principles.
• Exceptional presentation, storytelling, and cross-functional leadership skills with a proven track record of pitching and executing creative concepts to executive stakeholders.