Sr. Field Marketing Manager (West)

AHEAD; Los Angeles (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

AHEAD builds platforms for digital business. The Senior Field Marketing Manager will lead the development and execution of integrated marketing plans for the West Region, partnering with marketing, sales, and external agencies to drive awareness and pipeline growth.

This role reports to the Sr. Director of Experience Marketing with a dotted line to the EVP of Sales for the West and offers opportunities to influence regional strategy and execution.

Qualifications

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs.
• Excellent knowledge of account-based marketing (ABM) strategies and execution.
• Demonstrated expertise in project management and event execution.
• Familiarity with marketing automation and CRM platforms (Marketo, Salesforce, Demandbase).
• Highly analytical, data-driven mindset for decision making.

Responsibilities

• Develop and execute integrated field and regional marketing strategies for the West Region to drive brand awareness, pipeline growth, and customer engagement.
• Design executive engagement programs including CxO-level experiences and high-touch events with strategic customers.
• Lead regional demand generation and pipeline acceleration initiatives aligned with corporate priorities.
• Partner with sales, product marketing, demand generation, and GTM teams for cross-functional alignment on messaging and campaigns.
• Build relationships with GTM and technology partners to support co-marketing and partner programs.
• Drive ABM strategies focused on high-value accounts and accelerate sales cycles.
• Manage campaign performance, KPIs, and ROI; report impact to leadership.
• Communicate with regional sales on upcoming programs and assets; align with global-to-local activation.
• Collaborate with national/global teams to scale programs and ensure regional participation.
• Plan and execute high-touch regional events, roundtables, and partner activations; support national initiatives.
• Oversee the West Region marketing budget for high-impact resource use.

Skills

Field marketing

ABM

Event execution

ROI & analytics

Cross-functional collaboration

Tools

Marketo

Salesforce

Demandbase

Job description

AHEAD builds platforms for digital business. By weaving together advances in cloud infrastructure, automation and analytics, and software delivery, we help enterprises deliver on the promise of digital transformation.

At AHEAD, we prioritize creating a culture of belonging, where all perspectives and voices are represented, valued, respected, and heard. We create spaces to empower everyone to speak up, make change, and drive the culture at AHEAD.

We are an equal opportunity employer, and do not discriminate based on an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived.

We embrace all candidates that will contribute to the diversification and enrichment of ideas and perspectives at AHEAD.

As a Senior Field Marketing Manager, you will lead the development and execution of integrated marketing plans that generate awareness and drive pipeline growth across AHEAD's West Region. This highly collaborative role partners closely with marketing, sales, and external agencies to align strategy, ensure flawless execution, and report on performance and outcomes.

Serving as the primary bridge between the West Region and the broader marketing organization, you will ensure tight coordination across teams, consistency in messaging and branding, and effective activation of campaigns, partner initiatives, and regional deliverables. You'll also champion regional engagement in national campaigns-helping to localize content, refine audience targeting, and align messaging to meet regional business needs.

The ideal candidate brings a strong track record in field marketing and a hands‑on approach to execution. This position reports directly to the Sr. Director of Experience Marketing, with a dotted‑line to the EVP of Sales for the West. It offers a unique opportunity to make a direct and measurable impact on regional business growth.

• Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries.
• Design and activate executive engagement programs, including CxO-level experiences and high‑touch events that deepen relationships with strategic customers and prospects.
• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities.
• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross‑functional alignment on messaging, campaign strategy, and audience targeting.
• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co‑marketing and partner programs across the region.
• Drive and execute account‑based marketing (ABM) strategies focused on high‑value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement.
• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership.
• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global‑to‑local campaign activation opportunities.
• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns.
• Lead the planning and flawless execution of high‑touch regional events, customer roundtables, and partner activations-while also supporting key national initiatives led by the Experience Marketing team.
• Oversee and manage the West Region marketing budget, ensuring high‑impact use of resources that deliver measurable business results.
• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD's presence and visibility in the West.

AHEAD builds platforms for digital business. By weaving together advances in cloud infrastructure, automation and analytics, and software delivery, we help enterprises deliver on the promise of digital transformation. At AHEAD, we prioritize creating a culture of belonging, where all perspectives and voices are represented, valued, respected, and heard. We create spaces to empower everyone to speak up, make change, and drive the culture at AHEAD. We are an equal opportunity employer, and do not discriminate based on an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. We embrace all candidates that will contribute to the diversification and enrichment of ideas and perspectives at AHEAD. As a Senior Field Marketing Manager, you will lead the development and execution of integrated marketing plans that generate awareness and drive pipeline growth across AHEAD's West Region. This highly collaborative role partners closely with marketing, sales, and external agencies to align strategy, ensure flawless execution, and report on performance and outcomes. Serving as the primary bridge between the West Region and the broader marketing organization, you will ensure tight coordination across teams, consistency in messaging and branding, and effective activation of campaigns, partner initiatives, and regional deliverables. You'll also champion regional engagement in national campaigns-helping to localize content, refine audience targeting, and align messaging to meet regional business needs. The ideal candidate brings a strong track record in field marketing and a hands‑on approach to execution. This position reports directly to the Sr. Director of Experience Marketing, with a dotted‑line to the EVP of Sales for the West. It offers a unique opportunity to make a direct and measurable impact on regional business growth.

Roles & Responsibilities

• Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries.
• Design and activate executive engagement programs, including CxO-level experiences and high‑touch events that deepen relationships with strategic customers and prospects.
• Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities.
• Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross‑functional alignment on messaging, campaign strategy, and audience targeting.
• Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co‑marketing and partner programs across the region.
• Drive and execute account‑based marketing (ABM) strategies focused on high‑value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement.
• Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership.
• Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global‑to‑local campaign activation opportunities.
• Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns.
• Lead the planning and flawless execution of high‑touch regional events, customer roundtables, and partner activations-while also supporting key national initiatives led by the Experience Marketing team.
• Oversee and manage the West Region marketing budget, ensuring high‑impact use of resources that deliver measurable business results.
• Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD's presence and visibility in the West.

Qualifications The ideal candidate has a strong track record of executing field marketing strategies that drive revenue through compelling content, integrated programs, and measurable impact. They bring a deep understanding of marketing best practices across digital channels, a data‑driven mindset, and the ability to manage multiple initiatives with precision and creativity.

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs
• Strong knowledge of account‑based marketing (ABM) strategies and execution
• Demonstrated expertise in both project management and event execution
• Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demand base.
• Highly analytical, with a passion for using data to drive decisions and optimize performance
• Excellent written and verbal communication skills
• Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities
• Willingness to travel up to 40% as needed to support business and client needs.

The compensation range indicated in this posting reflects the On‑Target Earnings ("OTE") for this role, which includes a base salary and any applicable target bonus amount. This OTE range may vary based on the candidate's relevant experience, qualifications, and geographic location.

Why AHEAD:

Through our daily work and internal groups like Moving Women AHEAD and RISE AHEAD, we value and benefit from diversity of people, ideas, experience, and everything in between. We fuel growth by stacking our office with top‑notch technologies in a multi‑million‑dollar lab, by encouraging cross department training and development, sponsoring certifications and credentials for continued learning.

USA Employment Benefits include:

• Medical, Dental, and Vision Insurance
• 401(k)
• Paid company holidays
• Paid time off
• Paid parental and caregiver leave
• Plus more! See benefits https://www.aheadbenefits.com/ for additional details.

Use of AI:

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, assessing responses, or to capture recordings and create transcriptions or summaries during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to the Candidate Privacy Notice or contact us at [e-mail]. You may opt‑out of the review or analysis of your application and resume by AI tools by using the General Application. Please include the role you wish to apply for in the Additional Information field. You may also choose to opt‑out of recording and transcription at any time, including after joining an interview. Candidates will not be penalized for choosing to opt‑out.