Sr. Event Marketing Director

Nova Sky Stories; Boulder (CO); On-site; USD 190,000 - 220,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company matching

Flexible PTO

Paid parental leave

Paid holidays

Equity opportunities

Job summary

Nova Sky Stories seeks a Senior Event Marketing Director to own strategy and execution for touring experiences worldwide. You will develop integrated campaigns across paid media, digital, partnerships, and PR to drive ticket sales, attendance, and audience growth.

The role sits at the intersection of brand, performance marketing, and live events. You’ll build scalable playbooks, manage media investments, and partner with agencies and venues to hit attendance and revenue goals.

Qualifications

• 10–15+ years in event/experiential/live entertainment marketing.
• Proven track record driving ticket sales, attendance, and revenue growth.
• Experience managing large paid media budgets across multiple channels.
• Deep understanding of customer acquisition, segmentation, CRM, analytics, attribution, and optimization.
• Experience with ticketing platforms, venue partners, promoters, and agencies.
• Analytical mindset translating performance into business outcomes.
• Strong project management and cross-functional leadership in fast-growth environments.

Responsibilities

• Own end-to-end marketing strategy for touring shows, accountable for ticket sales and campaign performance.
• Develop and execute integrated campaigns across paid media, digital, partnerships, PR, social, and local activations.
• Lead media planning, budget allocation, and performance optimization to maximize ROI.
• Collaborate with Brand Marketing, Creative, Sales, Production, and partners to launch campaigns in every market.
• Analyze campaigns, pricing trends, and sales data to improve effectiveness and acquisition.
• Build scalable marketing frameworks for global rollouts with local flexibility.
• Manage relationships with agencies, media partners, promoters, and ticketing platforms.
• Stay deeply involved in campaign execution while testing new channels and growth strategies.

Skills

Campaign strategy

Paid media management

Budget optimization

Data analytics

Client agencies partnerships

Cross-functional leadership

Audience growth

Media planning

Tools

Ticketing platforms

CRM analytics tools

Marketing automation

Job description

At Nova Sky Stories, we empower artists and producers to bring awe and wonder to live audiences around the world. As the global leader in drone entertainment, we’ve been redefining live shows for over a decade—merging cutting‑edge drone technology with imaginative artistry.

With a veteran team of engineers and creatives, we design and operate lightweight, small, precise, and safe drones that perform in the most demanding environments—urban centers, extreme temperatures, and high winds. The result is Sky Stories that inspire, captivate, and transform the sky into a canvas of imagination.

Headquartered in the U.S. with teams across Europe and the UAE, Nova Sky Stories works with the world’s leading brands, venues, and events.

About This Role

Nova Sky Stories is seeking a Senior Event Marketing Director to own the strategy and execution that fills seats at our touring experiences around the world. This leader will develop integrated marketing campaigns that drive ticket sales, maximize attendance, and build long‑term audience demand across Nova's growing portfolio of live entertainment experiences.

This is a highly commercial marketing role that sits at the intersection of brand, performance marketing, audience growth, and live events. The ideal candidate has successfully marketed large‑scale touring productions, attractions, festivals, concerts, immersive experiences, or live entertainment brands where ticket sales were the primary measure of success. They understand how to build excitement before a show, optimize campaigns while tickets are on sale, and maximize revenue through data‑driven marketing strategies.

This is a builder role. You’ll create scalable marketing playbooks, manage media investments, partner with external agencies and venue partners, and work cross‑functionally to ensure every market reaches its attendance and revenue goals.

Responsibilities

• Own the end‑to‑end marketing strategy for Nova's touring shows, with accountability for ticket sales, attendance, and campaign performance.
• Develop and execute integrated marketing campaigns across paid media, digital marketing, partnerships, PR, social media, email, influencer marketing, and local market activations.
• Lead media planning, buying strategy, budget allocation, and performance optimization to maximize return on marketing investment.
• Partner with Brand Marketing, Creative, Sales, Production, and external venue or ticketing partners to launch successful campaigns in every market.
• Analyze campaign performance, audience insights, pricing trends, and sales data to continuously improve marketing effectiveness and customer acquisition.
• Build repeatable marketing frameworks that can scale globally while allowing flexibility for local market needs.
• Own relationships with external agencies, media partners, promoters, and ticketing platforms to ensure flawless campaign execution.
• Stay deeply involved in campaign execution while continually testing new channels, technologies, and audience growth strategies.

Qualifications

• 10–15+ years of experience owning event marketing, experiential marketing, live entertainment marketing, or touring event marketing.
• Proven success developing and executing marketing campaigns that drive ticket sales, attendance, and revenue growth for live entertainment or consumer events.
• Strong experience managing large paid media budgets across digital, social, search, display, out‑of‑home, radio, television, and other marketing channels.
• Deep understanding of customer acquisition, audience segmentation, CRM, marketing analytics, attribution, and campaign optimization.
• Experience working with ticketing platforms, venue partners, promoters, and external marketing agencies.
• Highly analytical with the ability to translate marketing performance into business outcomes and revenue growth.
• Exceptional project management and cross‑functional leadership skills with the ability to thrive in a fast‑paced, high‑growth environment.

Nice to Have

• Experience marketing global or multi‑city touring productions, entertainment brands, or destination‑based experiences.
• Background with organizations such as Cirque du Soleil, Feld Entertainment, Live Nation, AEG, Broadway touring productions, themed attractions, festivals, sports, museums, or similar consumer entertainment companies.
• Experience launching new markets and developing localized marketing strategies across multiple regions.
• Familiarity with audience growth platforms, CRM automation, marketing attribution tools, and ticketing analytics.
• Entrepreneurial mindset with a willingness to be hands‑on, solve problems quickly, and continuously improve marketing performance.
• Creative thinker who combines storytelling with data‑driven decision making to deliver measurable business results.

Salary Range

$190,000 to $220,000 USD.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company matching
• Flexible PTO and paid sick leave
• Paid parental leave
• Company‑paid holidays
• Equity opportunities for eligible employees

If you're ready to play a key role in supporting the operational backbone of a company redefining storytelling in the sky, we’d love to hear from you.