Sr. Email Marketing Specialist

Leaf Home; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Industry-leading compensation package

Medical/dental/vision benefits after 2

Retirement plan with company match

Parental leave and generous PTO

Job summary

Leaf Home is seeking a Senior Email Marketing Specialist to own the strategy, development, testing, and deployment of automated and ad hoc email campaigns across multiple product verticals. You will lead hands-on execution, analysis, audience segmentation, A/B testing, and cross‑functional collaboration to drive channel performance and revenue growth.

The role requires 4+ years with an ESP (Braze/Iterable/Customer IO) and strong communication.

Qualifications

• 4+ years of experience with an ESP (e.g., Braze, Iterable, Customer IO) and demonstrated AB testing methodologies.
• Strong verbal and written communication skills for internal and external stakeholders.
• Highly organized with the ability to manage multiple priorities and deadlines.

Responsibilities

• Build, QA, schedule, and deploy email campaigns and automated lifecycle journeys with cross‑functional collaboration.
• Manage email automation workflows and run AB tests to optimize engagement and revenue.
• Develop briefs and strategies across product verticals, aligning campaigns with quarterly objectives.

Skills

Braze

Iterable

Customer IO

AB testing

Email marketing

Communication

Education

Bachelor's degree

Tools

Microsoft Office

Job description

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition. From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Sr Email Marketing Specialist is responsible for the strategy, development, testing, and deployment of automated and ad hoc email campaigns. This role combines hands‑on execution with strategic oversight, including performance analysis, audience segmentation, A/B testing, and cross‑functional collaboration, while owning the full email strategy and execution for multiple Company verticals to drive channel performance and revenue growth.

Essential Duties And Responsibilities

• Build, QA, schedule, and deploy email campaigns and automated lifecycle journeys, ensuring timely, accurate execution while collaborating with designers and copywriters to deliver high-quality campaign assets.
• Manage email automation workflows and execute A/B testing initiatives to optimize engagement, improve conversion rates, and support revenue goals through continuous campaign performance enhancements.
• Develop creative briefs and channel strategies across multiple product verticals, partnering with leadership to align campaigns with quarterly business objectives while leveraging campaign performance, automation insights, and audience data to drive strategic recommendations.
• Monitor industry trends, benchmarks, and the competitive landscape to identify opportunities for innovation, testing new approaches to audience targeting, segmentation, personalization, and overall channel performance.
• Analyze email KPIs, A/B test results, and automation workflow performance to identify trends, provide actionable insights, monitor for irregularities, and elevate issues as needed.
• Manage audience segmentation, email list integrity, database hygiene, and deliverability to ensure data accuracy, compliance with privacy regulations, and a healthy sender reputation.
• Partner with cross-functional teams to integrate email into broader business initiatives.
• Communicate performance findings and strategic recommendations in a clear, concise, and actionable manner to stakeholders across teams.

Experience And Minimum Qualifications

• Undergraduate (Bachelor's) degree.
• 4+ years of experience working within an email service provider (ESP) (i.e., Braze, Iterable, Customer IO) and demonstrated experience with A/B testing methodologies.
• Strong verbal and written communication skills, with the ability to present clearly and professionally to internal and external stakeholders.
• Highly organized and detail-oriented, with a consistent track record of managing multiple priorities and meeting deadlines.
• Strong analytical and critical thinking skills, including the ability to identify inconsistencies, evaluate performance, and translate findings into actionable improvements.
• Collaborative and responsive, with a customer- and peer-first approach to communication across all channels.
• Self-motivated and results-driven, with the ability to work independently and take ownership of goals.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities Or Certifications

• Proficiency using Microsoft Office Suite.
• Experience in direct-to-consumer industries.
• Experience in the home improvement/construction field.

Travel Requirements

• No travel required (stationary work location).

Overtime/Additional Hours Requirements

• Additional and non-standard hours may be required (exempt).

Physical Requirements

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Are We Your Company?

Focused On Growth Leaf Home Is Dominating The Home Improvement Industry As We Continue To Grow. We Work Hard And Play Harder. With Offices Across The U.S. And Canada, Our Diverse Team Spans Marketing, Sales, Installation, And Service. We Are Committed To Employee Growth Through

• Innovating, Always – Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers – Building trusted relationships at the core of everything we do
• Empowering Employees – Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package
• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Flexible Gym membership
• Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home Has Been Recognized As a Top Workplace By The Plain Dealer, Is a Multi-year Recipient Of Top Workplaces USA By Energage, And Is Great Place To Work® Certified™. Additional Recognitions Include

• Remodeling 550 list placements
• Qualified Remodeler Top 500 rankings
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

Americans With Disabilities Act Statement And Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].