Sr. Director, Sales - Strategic Accounts

Johnsonville; Sheboygan Falls (WI); On-site; USD 160,000 - 230,000; Full time

Benefits offered by this job

Monthly bonus

401k with company match

Medical, dental, vision coverage

Flexible spending accounts

Disability and life insurance

Fertility and adoption assistance

Job summary

Johnsonville is seeking a strategic, growth-oriented leader to head our Strategic Accounts in the U.S. Retail Sales organization.

You will lead a high-performing team responsible for Johnsonville’s largest national retailers, partnering with marketing, category management, and broker partners to execute plans and drive growth. The Senior Director will own growth strategy, financial targets, and cross-functional execution across distribution, promotions, and innovation, while fostering

Qualifications

• Bachelor’s degree required.
• MBA preferred.
• 15+ years of progressive sales leadership in CPG.
• Experience managing large national/strategic accounts.
• Broker management experience preferred.
• Syndicated data experience required (IRI, insights).
• P&L ownership with proven growth.

Responsibilities

• Lead and develop a best-in-class strategic account sales team.
• Strengthen customer relationships with growth plans.
• Own the P&L and deliver sales targets.
• Execute national strategies and KPI-driven growth.
• Manage budgets within trade, discount, and shopper marketing.
• Build cross-functional relationships across departments.
• Support account management and broker development.
• Coach and empower team for growth.
• Recruit and develop for long-term succession.

Skills

Strategic planning

Key account management

Talent development

Negotiation

Communication

Microsoft Office

SAP

TPM

Education

Bachelor’s degree

MBA

Tools

SAP

TPM

Job description

Johnsonville products are available in traditional grocery retailers, convenience stores, restaurants and stadiums in more than 45 countries worldwide. That’s why we rely on experienced and dedicated sales professionals to ensure our customers receive the products they need and want, and that those customers’ consumers are satisfied. As a member of our sales team, you’ll work closely with Johnsonville’s marketing and category management teams to develop and deliver consumer insights and category reviews that help our customers succeed. You’ll also work with our broker partners to ensure sales strategies are fully and effectively executed, from headquarters to retail stores.

Position Overview

At Johnsonville, our success starts with our people. We're passionate about creating great products, building strong customer partnerships, and developing members to achieve their full potential. We're seeking a strategic, growth-oriented leader to lead our Strategic Accounts business and help shape the future of our U.S. Retail Sales organization.

As Sr. Director, Sales - Strategic Accounts, you will lead a high-performing team responsible for some of Johnsonville's largest and most influential retail customers. As a key member of the U.S. Retail Sales Leadership Team, you will drive sustainable growth through customer engagement, team development, strategic planning, and cross-functional collaboration. This role is accountable for delivering volume, sales, profit, and market share objectives while fostering a culture of accountability, innovation, and continuous improvement.

Responsibilities

• Lead and develop a best-in-class strategic account sales team supporting several of our largest customers.
• Strengthen customer relationships through strategic alignment on growth plans.
• Own the P&L and deliver volume, net sales, and profit targets.
• Execute national strategies and customer-specific growth priorities that deliver financial KPIs and market share growth, including distribution expansion, innovation authorization, and promotion/display execution.
• Plan and manage the business within trade, discount, and shopper marketing budgets.
• Build and maintain cross-functional relationships with departments that influence the sales organization’s success, including Sales Strategy, Marketing, Category Leadership, RGM, and others.
• Support members with account management and broker development and accountability.
• Coach and empower members to take calculated risks and create an environment focused on learning and growth.
• Recruit and develop to support succession planning and the long-term health of the sales organization

Education

• Bachelor’s degree required
• MBA Preferred

Experience

• 15+ years of progressive sales leadership experience within the consumer packaged goods (CPG) industry, including significant experience managing large national or strategic customer accounts, required; Direct CPG food sales preferred
• Proven success leading high-performing sales teams and developing talent through coaching, succession planning, and organizational development, required
• Broker management experience, preferred
• Syndicated data experience required, such as IRI, consumer insights, or similar tools, required
• Extensive experience owning and managing a P&L, with a demonstrated track record of delivering volume, net sales, profit, and market share objectives, required

Skills

• Strong strategic and tactical business planning skills
• Demonstrated ability to build new and existing relationships with key customers, including strategic decision-makers at the headquarters level
• Proven track record of business growth
• Excellent interpersonal and communication skills, including negotiation, presentation, coaching, and motivation
• Highly motivated, flexible, and proactive, with the ability to generate new ideas and drive change when needed
• Proficient in Microsoft Office, SAP, and Trade Promotion Management (TPM) systems

Other Requirements

• Willing and able to travel 40-60% of the time

Benefits And Compensation

Members have potential for a monthly bonus and 401k with a company match. Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance. Johnsonville also offers competitive paid time off, including paid parental time off! Exact compensation may vary based on skills, experience, and location.

Applicants must be eligible to work in the country where this job is located, without requiring sponsorship now or in the future.

About Our Company

Since 1945, our family-owned band of sausage-makers has invented better ways to make, eat and prepare crave-able sausage. Today, we are 4,000+ Members strong. We sell our famous sausage in all 50 United States and more than 40 countries. We have a culture built on the idea that if we make developing your talents our top priority, great business results will follow naturally. We call it The Johnsonville Way. It has been our secret sauce for decades, and we hope you get to experience it for yourself!

Johnsonville is an equal opportunity employer, including Vet/Disability.

We embrace the principles of Equal Opportunity Employment and do not discriminate on the basis of any protected characteristic, including protected veteran and disability status.