Sr. Director, Marketing Strategy and Analytics

Twilio; United States; Remote; USD 230,000 - 335,000; Full time

Benefits offered by this job

Health care insurance

401(k) retirement account

Paid sick time

Paid personal time off

Paid parental leave

Job summary

Twilio Inc. is seeking a Sr. Director, Marketing Strategy, & Analytics to lead global marketing strategy and turn data into actionable insight driving growth and engagement. You will shape decisions, inspire teams, and build a high‑impact data storytelling function.

You will lead a team that turns millions of data points into clear direction for campaigns, revenue growth, and retention, while partnering across Marketing, Finance, and GTM to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 10+ years in marketing strategy, data analytics, or related functions with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross‑functional collaboration skills.
• Exceptional cross‑functional communication and storytelling skills.
• Comfortable operating in ambiguity and fast-paced environments.

Responsibilities

• Create a forward-looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and drive marketing spend efficiencies, ROI analysis, optimization initiatives, and executive-ready dashboards.
• Monitor emerging trends and market signals for whitespace opportunities and threats.

Skills

Analytics & BI tools

Data storytelling

Leadership

Cross‑functional collaboration

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

MBA or similar advanced degree (preferred)

Tools

Tableau

Salesforce

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

See yourself at Twilio

Join the team as Twilio’s next Sr. Director, Marketing Strategy, & Analytics.

About the job

This position is needed to lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement.

We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention.

Responsibilities

• Create a forward looking point of view on the future of marketing and how we’ll drive success.
• Define and drive global marketing strategies through actionable data and deep customer insight.
• Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
• Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
• Lead key marketing operational cadences to ensure business actionability needs are being met.
• Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
• Monitor emerging trends and market signals, and act as a scout for net‑new growth vectors, whitespace opportunities, and competitive threats.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• Strong communication, leadership, and cross‑functional collaboration skills.
• Exceptional cross‑functional communication and storytelling skills.
• Comfortable operating in ambiguity and fast‑paced environments.

Desired

• Advanced degree (MBA or similar) strongly preferred.
• Experience in SaaS, tech, or high‑growth environments preferred.
• Certification in marketing analytics or data science is a plus.
• Passion for innovation, storytelling, and customer‑centric thinking.

Location

This role will be remote and based in the USA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in‑person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $227,840 - $284,800.

Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $241,200 - $301,500.

Based in the San Francisco Bay area, California: $268,000 - $335,000.

This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non‑discriminatory factors such as skills, experience, and geographic location.

Application deadline information

Applications for this role are intended to be accepted until November 16th, but may change based on business needs.
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