Sr Director Marketing, Industrial Automation

Honeywell International, Inc.; Charlotte (NC); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive pay

Comprehensive benefits package

401(k) match and retirement planning

Paid time off and holidays

Job summary

Honeywell is seeking a Sr Director of Marketing in Charlotte, NC, to lead customer-centric marketing strategies across Industrial Automation. This role reports to senior leadership and operates on a hybrid schedule in Charlotte, requiring strong cross-functional collaboration with sales and product teams.

You will drive engagement, acquisition, and loyalty while shaping the strategic direction and budget for customer marketing.

Qualifications

• 15+ years of experience in customer marketing or related roles.
• Proven ability to lead and inspire a marketing team.
• Strong data-driven decision-making and analytical skills.
• Experience with marketing automation tools and CRM systems.

Responsibilities

• Lead development and execution of customer-centric marketing strategies to drive engagement.
• Collaborate with sales and product teams to translate customer needs into campaigns.
• Analyze market trends and data to identify growth opportunities.
• Set strategic direction and manage the customer marketing budget.
• Oversee programs including email, social media, and customer events.
• Measure campaign performance and optimize based on insights.

Skills

Strategic marketing leadership

Team leadership

Data analysis

CRM proficiency

Budget management

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA (preferred)

Tools

Marketing automation tools

CRM systems

Job description

As a Sr Director Marketing here at Honeywell, you will lead the development and execution of customer-centric marketing strategies that drive engagement, loyalty, and business growth within the Industrial Automation sector.

You will report directly to our senior leadership and you’ll work out of our Charlotte, NC location on a hybrid work schedule.

In this role, you will impact the company by shaping and implementing innovative marketing initiatives that align with business objectives, enhance customer acquisition and retention, and strengthen Honeywell’s position as a market leader in industrial automation.

Key Responsibilities

• Lead the development and execution of customer-centric marketing strategies to drive customer engagement and loyalty.




• Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns.




• Analyze market trends and customer data to identify growth opportunities and provide insights for improvement.




• Set the strategic direction for customer marketing, aligning it with overall business objectives.




• Develop and manage the customer marketing budget, ensuring effective allocation of resources.




• Oversee the development and execution of marketing programs, including email campaigns, social media promotions, and customer events.




• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.




• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.




• Lead and inspire a team of customer marketing professionals, fostering a culture of innovation and excellence.




• Collaborate with creative services to develop compelling marketing collateral and assets.




• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget.




• Present marketing strategies and results to senior leadership and stakeholders.

You Must Have

• Minimum of 15+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies.




• Strong leadership skills with the ability to lead and inspire a team.




• Strong analytical mindset with the ability to interpret data and make data-driven decisions.




• Experience with marketing automation tools and CRM systems.




• Proven experience in managing large marketing budgets.

We Value

• Bachelor's degree in Marketing, Business, or a related field.




• Master's degree in Marketing or Business Administration (preferred).




• Dynamic and self-motivated individuals who thrive in a fast-paced environment.




• Teamwork and collaboration, as we believe that the best results are achieved through collective effort.




• Innovative and creative thinking, encouraging new ideas and approaches to drive continuous improvement.




• Eager to learn and adapt to new technologies.




• Customer-centric mindset, prioritizing understanding and meeting the needs of our customers.




• Strong problem-solving skills and results-oriented mindset.




• Passion for marketing and staying up to date with industry trends.

Benefits of Working For Honeywell

In addition to competitive pay, leading-edge work, and the opportunity to develop solutions alongside dedicated experts, eligible Honeywell employees have access to a comprehensive benefits package. The package includes employer-subsidized medical, dental, vision, and life insurance; short-term and long-term disability; 401(k) match; Flexible Spending Accounts; Health Savings Accounts; Employee Assistance Program; educational assistance; parental leave; paid time off; and 12 paid holidays. View Honeywell benefits information (https://benefits.honeywell.com/) .

About Honeywell Technologies

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial, and process sectors with a broad portfolio of services, solutions, and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy. Learn more (https://www.honeywell.com/us/en) .

The Business Unit

Honeywell Industrial Automation enables process industry operations, creates world-class sensor technologies, automates supply chains, makes warehouses smarter, and improves worker safety. This combination builds on our core strengths in controls and automation technologies which in turn allows us to deliver better commercial outcomes for our customers. We enable customers to enhance the safety, sustainability, resiliency and productivity of their people, plants and assets.

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission‑critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.