Sr. Director, Inside Sales

Renuity; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading home improvement services company in Dallas, Texas, seeks a Senior Director of Inside Sales to own and accelerate revenue performance. The role involves driving sales appointment quotas, modernizing inside sales operations, and leading teams to achieve measurable revenue impact. Candidates should have 5+ years of leadership experience, a proven track record in revenue growth, and a strong analytical capability. This position is critical to shaping a high-performance inside sales culture aligned to the company’s strategic growth initiatives.

Qualifications

• 5+ years of progressive leadership in inside sales or outbound sales operations.
• Proven track record of driving revenue growth through teams.
• Strong analytical capability to translate data into revenue strategies.

Responsibilities

• Own Statewide sales appointment quotas and conversion KPIs.
• Design and execute high-volume outbound sales strategies.
• Develop workforce planning models that align staffing with revenue targets.

Skills

Leadership in inside sales

Revenue growth strategies

Analytical capability

Experience with CRM platforms

Commercial orientation

Tools

Dialer systems

CRM platforms

AI-enabled QA tools

Job description

Overview

Renuity Southwest Division is a commercial growth leader responsible for owning and accelerating revenue performance across inbound and outbound appointment generation channels. This is not a traditional contact center role. This leader will build and scale a high-velocity inside sales engine that drives conversion lift, agent productivity, dialing efficiency, and measurable revenue impact. This role owns the full performance lifecycle of inside sales at Statewide — from lead intake and speed-to-lead to appointment conversion, show rate, and downstream revenue realization. The Senior Director will shape the “Appointment Center of the Future,” modernizing workflows, technology, and talent to create a scalable, data-driven revenue engine aligned to Renuity’s national growth strategy.

What You’ll Do

Revenue & Conversion Performance

• Own Statewide sales appointment quotas and conversion KPIs.
• Drive measurable lift in contact rates, appointment set %, show rates, and revenue per lead.
• Improve dialing velocity, contact sequencing, and agent productivity.
• Build forecasting models that align lead flow, capacity, and revenue outcomes.
• Partner with Sales leadership to ensure appointment quality translates into closed revenue.

Outbound & Inside Sales Strategy

• Design and execute high-volume outbound strategies that maximize lead monetization.
• Oversee scripting, objection handling, call cadence, and segmentation strategies.
• Implement sales enablement programs that elevate agent performance.
• Establish a high-performance inside sales culture with compensation plans tied directly to revenue impact.

Commercial Modernization & Technology

• Support enterprise efforts around modernization of dialer, CRM, routing, and AI-enabled workflows.
• Participate in enterprise initiatives to implement tools that improve throughput, automation, and customer experience.
• Drive adoption of omnichannel communication strategies (voice, SMS, digital).
• Ensure technology supports high-velocity inside sales environments — not just service response.

Operational Excellence & Scale

• Develop workforce planning models that align staffing with revenue targets.
• Implement performance scorecards, dashboards, and accountability systems.
• Adopt standardized playbooks across divisions while preserving local market nuance.
• Optimize cost per appointment and revenue per agent metrics.

Cross-Functional Leadership

• Partner with Marketing to align lead quality, segmentation, and campaign ROI.
• Collaborate with Field Operations to improve appointment quality and close rate.
• Work with Finance on forecasting, productivity modeling, and margin analysis.
• Serve as a commercial voice at the Statewide executive table — translating call center activity into revenue outcomes.

Talent & Culture

• Recruit, coach and develop sales-oriented leaders and frontline managers.
• Shift mindset from “contact handling” to “revenue generation.”
• Build coaching frameworks that emphasize sales acumen, conversion strategy, and productivity.

What Success Looks Like (First 12–18 Months)

• Tangible lift in appointment conversion and revenue per lead.
• Improved dialing velocity and agent productivity metrics.
• Clear performance dashboards tied to revenue, not just call metrics.

What You’ll Bring

• 5+ years of progressive leadership in inside sales, outbound sales operations, or mid to high-volume revenue environments.
• Proven track record of driving revenue growth through inside sales teams — not just managing service metrics.
• Experience leading large-scale outbound sales organizations.
• Strong commercial orientation — understands P&L, contribution margin, and revenue yield.
• Demonstrated success implementing performance-based compensation models.
• Deep fluency with dialers, CRM platforms, AI-enabled QA tools, and WFM systems.
• Experience modernizing inside sales operations.
• Strong analytical capability — able to translate data into a revenue strategy.
• Comfort operating in a fast-paced, PE-backed growth environment.

Preferred

• Experience in home services, consumer direct-to-home sales, retail, or multi-location services for businesses.
• Experience building omnichannel inside sales engines.
• Exposure to private equity or high-growth transformation environments.

About Renuity

Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.

To learn more, visit Renuity\'s About Us page.

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