Sr Director GTM Subject Matter Expert

Syneos Health, Inc.; New York (NY); On-site; USD 190,000 - 220,000; Full time

Benefits offered by this job

Health, dental and vision benefits

401k with company match

Flexible PTO and sick time

Job summary

Syneos Health, Inc. seeks a Senior Director of Go-To-Market Strategy for Patient Services in New York. Lead strategic initiatives linking Business Development, Operations and Marketing to shape commercial strategy and customer solutions.

You will partner with senior leaders, support key engagements, and influence GTM approaches that strengthen market position in healthcare and life sciences. Travel may be required.

Qualifications

• Bachelor's degree in Business, Life Sciences, Healthcare, or a related field.
• 15+ years of experience in Business Development, Commercial Strategy, Solutions Consulting, Clinical Operations, or Healthcare/Life Sciences services.
• Experience supporting customer pursuits, including RFI/RFP responses and bid defense activities.
• Strong understanding of healthcare, CRO, clinical research, patient services, or related service delivery models.
• Proven ability to influence stakeholders and drive alignment across a matrix organization.
• Excellent written, verbal, and presentation communication skills.
• Ability to travel for customer and internal meetings.

Responsibilities

• Partner with Business Development leaders to identify, qualify, and prioritize strategic opportunities.
• Support account planning and growth strategies across key customer accounts.
• Participate in customer meetings, RFI/RFP responses, and bid defense activities.
• Guide the positioning of Patient Services solutions for prospective and existing customers.
• Develop messaging, tools, and training that increase commercial team knowledge and effectiveness.
• Monitor market trends, customer needs, and competitive activity.
• Recommend enhancements to service offerings and GTM approaches.
• Provide strategic insights that influence investment and growth strategies.
• Help develop differentiated solutions and capability messaging.
• Collaborate with Operations, Marketing, and SMEs to ensure consistent messaging.
• Support development of sales enablement materials, playbooks, and customer collateral.
• Drive alignment across commercial and operational teams.
• Contribute to enterprise initiatives focused on growth and innovation.
• Serve as a trusted advisor to senior leadership.
• Lead or influence high-impact strategic initiatives.
• Represent the Patient Services function in commercial planning and pipeline discussions.
• Foster collaboration across a matrixed organization.

Skills

Business development

Commercial strategy

Solutions consulting

Clinical operations

Healthcare services

Stakeholder influence

Communication skills

Travel willingness

Go-to-market

Education

Bachelor's degree

Tools

CRM platforms

Job description

Updated: Today
Location: New York, NY, United States
Job ID:18874-OTHLOC-CZSLYfwk

Senior Director, Go-To-Market (GTM) Strategy, Patient Services

About the Role

Syneos Health is seeking a Senior Director, Go-To-Market (GTM) Strategy, Patient Services to serve as a strategic leader connecting Business Development, Operations, and Marketing. In this highly visible role, you will help shape commercial strategy, translate operational capabilities into compelling customer solutions, and drive growth across the Patient Services organization. You will partner with senior leaders, support key customer engagements, and influence go-to-market strategies that strengthen our position in a rapidly evolving healthcare and life sciences market.

What You'll Do

Business Development & Customer Engagement

• Partner with Business Development leaders to identify, qualify, and prioritize strategic opportunities.
• Support account planning and growth strategies across key customer accounts.
• Participate in customer meetings, RFI/RFP responses, and bid defense activities.
• Guide the positioning of Patient Services solutions for prospective and existing customers.
• Develop messaging, tools, and training that increase commercial team knowledge and effectiveness.

Strategic Market Leadership

• Monitor market trends, customer needs, and competitive activity.
• Recommend enhancements to service offerings and go-to-market approaches.
• Provide strategic insights that influence investment and growth strategies.
• Help develop differentiated solutions and capability messaging.

Cross-Functional Partnership

• Collaborate with Operations, Marketing, and Subject Matter Experts to ensure consistent customer-facing messaging.
• Support development of sales enablement materials, playbooks, and customer collateral.
• Drive alignment across commercial and operational teams.
• Contribute to enterprise initiatives focused on growth and innovation.

Leadership & Influence

• Serve as a trusted advisor to senior leadership.
• Lead or influence high-impact strategic initiatives.
• Represent the Patient Services function in commercial planning and pipeline discussions.
• Foster collaboration across a matrixed organization.

Required Qualifications

• Bachelor's degree in Business, Life Sciences, Healthcare, or a related field.
• 15+ years of experience in one or more of the following areas:
  • Business Development
  • Commercial Strategy
  • Solutions Consulting
  • Clinical Operations
  • Healthcare or Life Sciences Services
• Demonstrated experience supporting customer pursuits, including RFI/RFP responses and bid defense activities.
• Strong understanding of healthcare, CRO, clinical research, patient services, or related service delivery models.
• Proven ability to influence stakeholders and drive alignment across a matrix organization.
• Excellent written, verbal, and presentation communication skills.
• Experience translating operational capabilities into customer-facing value propositions.
• Ability to travel as needed for customer and internal meetings.

Preferred Qualifications

• Advanced degree (MBA, MS, MPH, PharmD, or equivalent).
• Experience within Patient Services or related evidence generation services.
• Experience developing go-to-market strategies, commercial playbooks, and sales enablement programs.
• Experience partnering with Marketing teams on positioning, messaging, and campaign development.
• Familiarity with CRM platforms and pipeline management tools.
• Experience influencing executive leadership and contributing to enterprise-level strategic initiatives.

What Makes You Successful

• Strategic thinker who can connect market trends with business opportunities.
• Strong collaborator who builds relationships across functions and levels.
• Customer-focused professional who understands how to position solutions effectively.
• Analytical decision-maker who uses data and insights to drive action.
• Adaptable leader who thrives in a fast-paced, evolving environment.

The annual base salary for this position is $190,000 – $220,000. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn bonus based on company and/or individual performance.

We partner with industry experts to solve and execute against today’s toughest commercialization challenges facing the world’s leading healthcare companies. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities on our Commercial Operations and Leadership teams. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients’ lives around the world.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients’ lives around the world. Selecting us as an employer secures a career inwhich you’re guaranteed to:

Syneos Health ® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.