Sr. Director, Digital Experience and Channels

WP Engine; Pittsburgh (Allegheny County); On-site; USD 184,000 - 253,000; Full time

Benefits offered by this job

Company Stock Options

Great Health Benefits

Fertility Benefits

HSA Company contribution

401(k) with a 4% match

Disability Insurance

Paid Family and Caregiver’s Leave

Employee Assistance Program

Generous Vacation Time

One-time $500 home office payment

Wellness Days

Job summary

WP Engine seeks a Senior Director, Digital Experience and Channels to own the connected execution system for WP Engine. You will lead the website as a product, uniting digital experience, conversion, SEO, GEO, paid media, prospect nurture, and events into measurable journeys.

You will shape strategy, governance, and performance across channels, drive experimentation and personalization, and guide cross-functional teams and partners to optimize customer acquisition and long-term value for a

Qualifications

• 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
• Ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
• Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.

Responsibilities

• Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
• Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
• Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
• Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
• Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
• Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
• Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
• Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.

Skills

Digital Growth Leadership

Connected Journey Strategy

Digital Product Mindset

Channel Fluency

Data and Experimentation

Cross-Functional Partnership

Operational Scale

Job description

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What Is Cool About This Job

Customers experience a company through the combined effect of its website, search presence, paid media, social channels, email, events, and digital journeys. As the Sr. Director, Digital Experience and Channels, you will own that connected execution system for WP Engine.

You will lead the website as a product and bring together digital experience, conversion, SEO and GEO, paid media, prospect nurture, organic channel operations, events, partnerships, and experimentation. Your mandate is not simply to manage channels. It is to create a coherent and measurable path through which priority audiences discover, understand, evaluate, and act on WP Engine solutions.

The Day to Day

• Website Product Leadership: Own the strategy, roadmap, governance, and performance of the WP Engine website as the company's primary digital customer experience.
• Journey Architecture: Design connected discovery, evaluation, and conversion journeys across company, audience, solution, and product levels.
• Channel Leadership: Lead SEO, GEO, paid search, paid social, digital media, prospect nurture execution, organic social operations, events, affiliates, and paid partnerships.
• Conversion and Personalization: Build a rigorous experimentation, personalization, self-service, and conversion-optimization capability.
• Channel Investment: Recommend and manage channel allocation within approved growth priorities, balancing efficiency, learning, reach, and long-term capability building.
• Performance Management: Improve relevant audience growth, discoverability, conversion, pipeline contribution, self-service performance, and customer acquisition efficiency.
• Team and Partner Leadership: Develop strong digital, channel, and experience leaders and manage agencies, platforms, and external partners with clear performance expectations.
• Strategic Partnerships: Work with New Growth to turn acquisition strategy into executable journeys; Brand to express the company story consistently; Product Marketing to maintain accurate claims; Content and Creative to create effective experiences; Customer Marketing to connect prospect and customer journeys; and the Revenue Marketing COE to align channel decisions with CAC and conversion guardrails.

Your Expertise and Passion

• Digital Growth Leadership: 12+ years of progressive experience across digital experience, website product management, acquisition, channel strategy, performance marketing, or growth leadership.
• Connected Journey Strategy: A demonstrated ability to integrate website, search, paid media, email, social, events, and partnerships into coherent customer journeys.
• Digital Product Mindset: Experience managing a high-impact website or self-service experience with a clear roadmap, customer research, experimentation, and conversion discipline.
• Channel Fluency: Deep understanding of paid and organic acquisition, SEO and GEO, media economics, nurture, attribution, and the strengths and limitations of individual channels.
• Data and Experimentation: Strong analytical judgment and experience building testing programs that improve conversion and customer acquisition efficiency.
• Cross-Functional Partnership: The ability to share growth accountability with strategy leaders while retaining clear authority over channels, experiences, and execution quality.
• Operational Scale: Experience leading broad teams, agencies, budgets, platforms, and competing priorities in a complex global organization.

The Perks & Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver’s Leave
• Employee Assistance Program
• Generous Vacation Time (Who doesn’t like time off)
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• Pet Insurance
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

Base Salary Range

$184,000.00 - $253,000.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.