Sr Director Business Development Beef (Boise, Idaho)

Simplot Company; Northern (KY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Simplot Company in Idaho seeks a Sr Director of Business Development Beef to lead the development and execution of the beef brand strategy. The role focuses on bridging product development with market execution and customer success, leveraging cross-functional collaboration and industry knowledge.

The ideal candidate has extensive meat industry experience, strong leadership, and a track record in managing complex launches and CRM-enabled growth initiatives for branded beef products.

Qualifications

• Bachelor's Degree (B.A. or B.S.) from 4 year college or university.
• Bachelor’s degree in animal sciences, agriculture, business, or related field. Master’s or advanced degree is a plus.
• 10+ years related experience and/or training.

Responsibilities

• Develop and implement go-to-market strategy for the new high end beef product.
• Coordinate cross-functional teams across operations, marketing, sales, logistics, and customer experience.
• Identify opportunities and build relationships with key decision-makers at potential client organizations.
• Drive line extensions through sales of additional brands and product codes.
• Lead the team through post ERP system implementation and ensure needs are met.

Skills

Meat industry experience

CRM familiarity

Digital marketing

Lead generation

Education

Bachelor's degree

Master’s degree a plus

Tools

ERP systems

CRM software

Job description

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Sr Director Business Development Beef (Boise, Idaho)

The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.

Summary

Experienced Business Development Director to spearhead marketing and operations of Simplot Branded Beef. This role is essential in bridging product development and market execution, ensuring that the product successfully meets the needs of customers and achieves commercial success. The ideal candidate will have a blend of strategic thinking, operational execution, and experience in cross-functional collaboration. Beef industry experience and knowledge is essential.

Key Responsibilities

• Product Launch Strategy: Develop and implement a comprehensive go-to-market strategy for the new high end beef product. Identifying key markets, target customer segments, and competitive positioning. Conduct in-depth market analysis, competitive benchmarking, and customer segmentation to shape product positioning and messaging.
• Cross-Functional Coordination: Collaborate with operations (CS Beef and Feedlot) while developing a team required to lead product development; marketing, sales, logistics, and customer experience to ensure seamless execution of Simplot Branded Beef.
• Customer Generation: Identify and research potential business opportunities, target markets, and key decision-makers within those organizations.Establish and nurture relationships with key stakeholders and decision-makers at potential client organizations.
• Line extensions: Drive top-line growth through sales of additional brands. New brands will complement the bell curve of the grades of animals that come thru the operational process. Prime, Choice and select grades of beef along with brands/codes to cover the whole carcass (primal cuts and trim).
• Lead the team through post ERP system implementation and ensure customer as well as business needs are met.

Typical Education

Bachelor's Degree (B.A. or B.S.) from 4 year college or university

Bachelor’s degree in animal sciences, agriculture, business, or related field. Master’s or advanced degree is a plus.

10+ years related experience and/or training

Other Information

• Experience working in meat industry sectors or with food service or retail experience.
• Familiarity with product management and customer relationship management (CRM) tools.
• Experience in digital marketing and lead generation strategies.

Job Requisition ID:27225

Travel Required:Up to 25%

Location(s):L&L Headquarters - Grand View

Country:United States

**The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.