Sr. Director, Analytics

tombrascareers; Knoxville (TN); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Parental leave

Health insurance

401(k)

Dental & Vision

Job summary

Tombras seeks a Sr. Director of Analytics in Knoxville (or Atlanta) to lead cross-channel measurement, deliver actionable insights, and drive data-driven decisions for national clients.

You will manage analytics teams, shape measurement frameworks, and partner with clients to optimize campaigns. Ideal candidates have 7+ years in media/marketing with 5+ years in Analytics and 2+ years in leadership, proficient in GA/Adobe, Tableau, GTM, SQL, and Python.

Qualifications

• 7+ years of experience in media, marketing or related field
• 5+ years in Analytics
• 2+ years in a managerial role
• Experience presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels (Search, Display, Social, Contextual, Email, CTV, OTT)
• Extensive experience with Web Analytics Platforms (GA, Adobe Analytics)
• Strong working knowledge of ad trafficking/ad serving platforms (Doubleclick, Facebook, Google, etc.)
• Strong working knowledge of Tableau
• GTM or Adobe Tag Manager knowledge
• BA Marketing/Analytics MS Marketing/Business Analytics a plus

Responsibilities

• Lead their team in timely and accurate delivery of analysis across client accounts
• Develop and execute campaign measurement and data strategies
• Develop Analytics talent on their team
• Promote a culture of best-in-class customer service for clients, partners and internal stakeholders

Skills

Media analytics

Digital marketing

Data storytelling

Stakeholder communication

SQL

Python

Tableau

Google Analytics

Adobe Analytics

Tag Manager

Leadership

Presentation skills

Education

BA Marketing/Analytics

MS Marketing/Business Analytics

Tools

Google Analytics

Adobe Analytics

Tag Manager

Tableau

Job description

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Analytics.

You’ll be joining one of the top independent agencies in North America.Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working:

Knoxville, TN or Atlanta. Relocation assistance may be provided to Knoxville.

The Sr. Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 2+ years of experience in a managerial role.

The Sr. Director will be responsible for leading their assigned teams the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

What you'll be doing:

• 
  

  Management role:

  
  
  
  
  • Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts
  
  
  • Leading their team in the development and execution of campaign measurement and data strategies
  
  
  • Developing Analytics talent on their team
  
  
  • Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needed, translating those needed into creative solutions, and delivering on those solutions with diligence and a sense of urgency
  
  
  
  


• 
  

  Measurement Strategy:

  
  
  
  
  • Developing and executing frameworks to guide complex projects
  
  
  • Developing and executing cross channel media measurement and testing plans
  
  
  • Consulting with colleagues and clients on measurement strategies/techniques
  
  
  • Ensures appropriate analytics integration into all agency production processes
  
  
  
  


• 
  

  Assessment and Analysis:

  
  
  
  
  • Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
  
  
  • Works independently and with the team in assessing client media programs
  
  
  • Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
  
  
  • Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
  
  
  • Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses
  
  
  
  

What you bring:

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)


• 5+ years in an Analytics role


• 2+ years in a managerial role


• Experience in presenting analyses to both small and large groups


• Strong working knowledge of Marketing and Digital Marketing


• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT


• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)


• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.


• Strong working knowledge of Tableau


• Working knowledge in Google Tag Manager and/or Adobe Tag Manager


• SQL, R or Python knowledge and experience with database administration a plus


• BA Marketing/AnalyticsMS Marketing/Business Analytics a plus

Why Join Tombras Analytics?

Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.

Why you'll want to work at Tombras:

• Family - It comes first, on every list.Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.


• Dog-friendly offices


• Flexible PTO


• Generous parental leave for primary and non-primary caregivers


• Medical (PPO or High Deductible option) for employee + dependents


• 401(k) Participation


• Employer-paid Dental & Vision


• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.