Sr. Digital Marketing Specialist

CardWorks Financial Group; Lampton (UT); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Wellness programs

Paid vacation & sick days

Bank holidays

Life and AD&D insurance

Employee engagement activities

Job summary

Merrick Bank in South Jordan, Utah, is seeking a Senior Email Marketing Specialist to lead customer email campaigns. You will build and configure campaigns in Salesforce Marketing Cloud, ensure accurate audience targeting, and collaborate with internal teams and agency partners to deliver journeys and automations on schedule.

The role emphasizes detailed QA, data-driven analysis, and precise documentation, with on-site work two days a week in a hybrid environment.

Qualifications

• Experience in marketing operations and campaign execution.
• Strong analytical problem solving and attention to detail.
• Ability to communicate clearly with internal stakeholders.

Responsibilities

• Execute customer email campaigns in Salesforce Marketing Cloud.
• Build and configure campaign emails with personalization and tracking.
• Partner with agency resources and internal teams for journeys and automations.
• Perform QA and pre-deployment validation of campaigns.
• Troubleshoot issues and coordinate with partners to resolve.
• Support post-campaign analysis and deliver campaign data for stakeholders.
• Maintain campaign documentation and configuration standards.
• Identify opportunities to improve workflows and reduce deployment risk.

Skills

Campaign execution

Analytical thinking

Attention to detail

Communication

Documentation

Tools

Salesforce Marketing Cloud

Data Extensions

Job description

Join our team and build your career with momentum as we champion your growth, elevate your ideas and engage you in purpose-driven work that makes a real difference every day.Who we areFounded in 1997, Merrick Bank is an FDIC-insured financial institution headquartered in South Jordan, Utah, with over $10 billion in assets. A wholly owned subsidiary of CardWorks Financial Group, Merrick Bank serves roughly five million cardmembers and more than 100,000 merchant customers nationwide.What we doWe provide credit cards, recreational loans, deposit accounts, merchant services and bank sponsorships to consumers and businesses. As a leader in non-prime lending and merchant acquiring, we combine innovative technology with data-driven insights to help underserved consumers build and strengthen credit while delivering integrated, scalable payment solutions for businesses.Merrick Bank ranks among the top 20 FDIC-insured credit card issuers in the U.S. and among the top 15 merchant acquirers by transaction volume.The Senior Email Marketing Specialist is a key operational resource within customer marketing team, ensuring customer email campaigns are configured accurately and deployed according to established processes and standards. This role will collaborate with stakeholders, agency partners and internal teams to ensure email journeys, automations, audience data and creative assets are delivered timely and configured accurately for deployment and post-campaign analytics.Essential FunctionsExecute customer email campaigns in Salesforce Marketing Cloud using approved creative, audience criteria, business requirements, and established deployment processes, ensuring campaigns are delivered accurately and on schedule.Build and configure campaign emails in Salesforce Marketing Cloud, including content, personalization, dynamic elements, links, tracking parameters, and other campaign components according to approved design and technical specifications.Partner with agency resources and internal stakeholders to develop, configure, test, and maintain customer journeys, automations, data extensions, and other campaign workflows required to support email communications.Perform detailed quality assurance and pre-deployment validation of email campaigns, including audience selection, content, links, personalization, suppression logic, send settings, journey configuration, and other critical campaign elements.Troubleshoot campaign and platform issues by reviewing Salesforce Marketing Cloud data, configurations, automation activity, journey behavior, and send results; coordinate with agency and technical partners to identify root causes and resolve issues.Monitor campaign execution and delivery to identify errors, unexpected results, or potential risks, escalating issues appropriately, and supporting timely resolution.Support post-campaign analysis by compiling campaign results, identifying notable performance trends or anomalies, and providing accurate campaign data to Customer Marketing stakeholders.Maintain campaign documentation, QA records, process documentation, and configuration standards to support consistent execution, operational controls, and audit readiness.Identify opportunities to improve campaign workflows, quality controls, documentation, and platform processes to increase operational efficiency and reduce deployment risk.Requirements for SuccessEducation & Experience:4+ years of experience in marketing, marketing operations, quality assurance or related discipline.Understanding of marketing campaign execution, including audience management and segmentation, suppression logic, and quality assurance.Experience performing detailed campaign quality assurance prior to deployment.Strong analytical skills with the ability to investigate, identify discrepancies, and troubleshoot issues.Strong organizational and documentation skills.Ability to communicate clearly with internal stakeholdersKnowledge, Skills and Capabilities:Demonstrates exceptional attention to detail when reviewing campaigns, identifying errors and risks before deployment.Uses strong analytical problem-solving skills to investigate campaign issues and identify solutions.Displays process discipline by consistently following established procedures, approvals, and documentation requirements.Shows technical curiosity by understanding how journeys, automations, data, and campaign configurations work together.Takes on quality ownership by ensuring communications are accurate and ready for deployment.Compliance with Laws & RegulationsResponsible for complying with all the Bank’s internal control policies and procedures.Responsible for understanding and complying with all laws and regulations to which the Bank is subject.Responsible for communicating problems in operations, noncompliance with the code of conduct, noncompliance with laws and regulations, policy violations, or illegal acts.Work Environment/Physical DemandsThis position is hybrid and requires employees to be on-site approximately 2 days per week. Flexibility can be discussed based on team needs.Work is in an office environment, sustained posture in a seated position for prolonged periods of time; works with computer equipment for prolonged periods of time.Some stress may occurTravel is generally not required#INDHP1#INDMBWhy join usWe believe in putting people first by supporting our customers, employees and our partners while creating opportunities for everyone to reach their potential. From fostering work-life balance to rewarding good work and innovative ideas, we invest in what matters most, our people.At Merrick Bank, you’ll be part of a collaborative, customer-focused team where you can grow your career while making a meaningful impact.Our Employee Value PropositionCompetitive Pay, including a Bonus Target or Variable Pay Incentive ProgramBenefits Package -Medical, Dental, and Vision (plus much more)401(k) Plan with Company MatchShort- & Long-Term DisabilityWellness ProgramsGroup Life and AD&D InsurancePaid Vacation, Sick Days and bank HolidaysEmployee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service RecognitionWe offer a total rewards package comprised of a competitive base rate of pay, variable pay incentive programs based on the role, and a comprehensive benefit suite. Offered rates of pay are determined based on job-related knowledge, relevant experience, skills, certifications, and geographic location.We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to age, race, color, sex, or gender identity/expression (including pregnancy, childbirth, transgender status, or sexual orientation), religion or creed, ancestry, citizenship, national origin, disability, military or veteran status, marital status, genetic information, or any other characteristic protected by applicable law.We do not tolerate discrimination, harassment, or retaliation. Employment decisions are based solely on qualifications, merit, and business needs. Everyone is welcome here, and we hire based on your ability to do the job, not any protected characteristics.If you need help or reasonable accommodation during the application or hiring process, please let your TA Partner know.