Sr. Digital Communications & Marketing Specialist

Wesco Turf; Florida; On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Growth opportunities

Job summary

Wesco Turf is seeking a Senior Digital Communications & Marketing Specialist in the United States to lead digital marketing, social media, and content programs that drive sales growth and brand awareness. You will own messaging across customer-facing channels, coordinating with dealer partners and internal teams.

You will develop content strategies, campaigns, and calendars; create diverse content including blogs, videos, and case studies; and optimize campaigns using analytics.

Qualifications

• B.S. degree or equivalent work experience in Marketing, Digital Media, or related field.
• 5 years of experience in digital marketing, communications, social media management, or related field.
• Experience with content creation, email marketing, and digital campaign management.
• B2B, distribution, aftermarket, equipment, turf, golf, or dealer network experience preferred.
• Experience with CRM platforms and marketing automation tools preferred.
• Experience with Canva, Adobe Creative Suite design tool experience required.
• Photography, video creation, and editing experience required.

Responsibilities

• Manage the company's social media presence across Facebook, Instagram, LinkedIn, X (Twitter), and emerging platforms.
• Develop content calendars and posting schedules.
• Create engaging content to increase brand awareness, customer engagement, and follower growth.
• Monitor and respond to comments, messages, and customer interactions when appropriate.
• Analyze social media performance metrics and provide monthly reporting.
• Identify opportunities for paid social media campaigns and audience growth.
• Monitor and report key performance indicators, including social media growth, email campaign performance, digital engagement metrics, and content effectiveness.
• Provide recommendations for improving customer engagement and marketing performance.
• Develop original content including employee spotlights, customer stories, product highlights, industry news, events, video content, and blog articles.
• Coordinate content collection from employees, dealers, customers, and partners, ensuring alignment with branding.

Skills

Digital marketing

Social media management

Content creation

Email marketing

CRM platforms

Marketing automation tools

Canva

Adobe Creative Suite

Photography

Video creation

Education

Bachelor's degree Marketing

Tools

CRM platforms

Marketing automation tools

Canva

Adobe Creative Suite

Job description

Description

The Senior Digital Communications & Marketing Specialist is responsible for developing, coordinating, and executing digital marketing, social media, customer communication, and content strategies that support sales growth, customer engagement, brand awareness, dealer relations, and corporate initiatives. This role serves as the primary content creator and digital communications resource for the organization, ensuring consistent messaging across all customer-facing channels.

The position collaborates with Parts Marketing, Sales, Customer Service, Human Resources, IT, Operations, and Toro & allied manufacturer partners to create effective marketing programs that drive customer participation, promote products and services, increase digital engagement, and support company growth objectives.

What Will You Do?

Social Media Management

• Manage the company's social media presence across Facebook, Instagram, LinkedIn, X (Twitter), and emerging platforms.
• Develop content calendars and posting schedules.
• Create engaging content to increase brand awareness, customer engagement, and follower growth.
• Monitor and respond to comments, messages, and customer interactions when appropriate.
• Analyze social media performance metrics and provide monthly reporting.
• Identify opportunities for paid social media campaigns and audience growth.
• Monitor and report key performance indicators, including:
  • Social media growth
  • Email campaign performance
  • Digital engagement metrics
  • Content effectiveness
• Provide recommendations for improving customer engagement and marketing performance.

Content Creation

• Develop original content including:
  • Employee spotlight features
  • Customer success stories and testimonials
  • Product highlights
  • Industry news and educational content
  • Special events and company announcements
  • Video content and photography
  • Blog articles and website content
• Create visual marketing materials using approved company branding standards.
• Coordinate content collection from employees, dealers, customers, and business partners.
• Ensure all communications align with company brand standards and messaging guidelines.

Digital Marketing

• Develop and execute digital marketing campaigns that support sales, promotions, seasonal programs, and business initiatives.
• Create and manage email marketing campaigns, customer communications, and promotional announcements.
• Assist in developing annual marketing calendars and promotional schedules.
• Monitor campaign performance and recommend improvements based on engagement and sales results.
• Track digital marketing metrics, including open rates, click-through rates, website traffic, and conversion performance.
• Evaluate and leverage emerging digital marketing technologies, AI tools, and communication platforms to improve efficiency and effectiveness.

Additional Marketing Initiatives

• Website & E-Commerce Support
• Dealer Marketing Support
• Internal Communications & Employee Engagement
• Brand & Corporate Support
• Support company-wide communication efforts and employee engagement initiatives.
• Assist with employee recognition programs and internal marketing campaigns.
• Create content highlighting company culture, employee achievements, and organizational initiatives.
• Help communicate strategic company messages across departments.

What Can We Give You?

Wesco's foundation is built on the strength and quality of our people. We are committed to providing all of the resources and tools necessary to help our people be successful. Recognizing that our employees are our greatest resource, our competitive rewards package is designed to attract and retain our talented associates.

• Health Insurance - Medical, dental, and vision insurance is available to full-time employees, eligible dependents, and spouses.
• Wellness - We offer full-time associates a variety of mental health, financial health, and other types of resources.
• Growth Opportunities - Nearly half of our employees have worked in our organization for over ten years. We are committed to the advancement of our employees by providing challenging work assignments, formal and informal training, professional associations, and networking opportunities.
• Competitive Salary - In addition to their base pay, employees are eligible for our company-wide bonus that is dependent on Wesco meeting our sales goals. We have met these goals every year for the past 10 years, the bonus is equivalent to 0-3 weeks of additional pay and is prorated for your first year. Employees in our Service and Operations departments are eligible for a monthly incentive program based on performance.

Requirements

What Do You Need?

To be considered for this role, a candidate should meet the following minimal requirements:

• B.S. degree or equivalent work experience in Marketing, Digital Media, or related field.
• 5 years of experience in digital marketing, communications, social media management, or related field.
• Experience with content creation, email marketing, and digital campaign management.
• B2B, distribution, aftermarket, equipment, turf, golf, or dealer network experience preferred.
• Experience with CRM platforms and marketing automation tools preferred.
• Experience with Canva, Adobe Creative Suite design tool experience required.
• Photography, video creation, and editing experience required.