Sr. Data Scientist, Marketing

Pinterest; United States; Hybrid; USD 139,764 - 287,749; Full time

Benefits offered by this job

Flexible working arrangements

Collaborative work environment

Job summary

Pinterest is seeking a Data Scientist to enhance marketing measurement and optimize strategies that drive revenue growth. This role will involve analyzing advertiser behavior and developing statistical models to evaluate marketing effectiveness.

Your work will influence strategic decisions for the company, requiring 6+ years of experience, a Master’s in a quantitative field, and a strong background in statistics and analytics tools.

This position allows for in-office collaboration 1-2 times per quarter, situated anywhere in the U.S.

Qualifications

• 6+ years of experience applying scientific methods to real-world problems.
• Excellent communication skills to convey findings to leadership.
• Strong background in statistics and quantitative analysis.

Responsibilities

• Analyze advertiser behavior to identify acquisition, conversion, retention factors.
• Develop marketing measurement frameworks to quantify ROI.
• Translate complex analytical findings into actionable insights.

Skills

Statistical analysis

Machine learning

Python

SQL

Communication

Education

Master’s degree in Mathematics, Statistics, Computer Science, or Engineering

Tools

ETL tools

Hive

Job description

About the Role

We are looking for a Data Scientist to join our marketing org. As a Data Scientist you introduce greater scientific rigor into the marketing measurement and optimization processes to shape Pinterest's revenue growth and marketing strategy. The results of your work will influence and drive strategic decisions for the company – identify investment opportunities for growth, understand revenue growth and behavior, and define metrics to grow and sustain our advertiser base. You will collaborate on a wide array of business problems with a diverse set of cross‑functional partners across Marketing, Product, Engineering, Analytics and others.

This role sits within the Marketing team and supports business marketing efforts aimed at driving revenue growth for Pinterest.

What you'll do

• Analyze advertiser behavior across the end‑to‑end funnel to identify factors influencing acquisition, conversion, retention and churn.
• Lead the design, implementation, and continuous improvement of advanced marketing measurement frameworks and statistical models to quantify marketing ROI. Marketing channels could be different paid media, email, in‑product, organic social, webinars, e‑learning platform, in‑person events etc.
• Build and deploy statistical and machine learning models such as propensity, forecasting, and lifetime value (LTV) models to optimize marketing strategies and enhance audience targeting.
• Develop and refine attribution methodologies to evaluate the effectiveness of marketing initiatives across multiple channels.
• Assess the incremental impact of marketing activities using causal inference techniques and testing/experiment frameworks.
• Conduct deep, strategic analyses to address key business questions such as how to improve marketing ROI, how to improve marketing budget allocation to optimize the business impact, measuring the impact of marketing in both mature and new markets, and identifying opportunities to increase advertiser growth and revenue through marketing initiatives.
• Translate complex analytical findings into clear, actionable insights and strategic recommendations for both technical and non‑technical stakeholders, including senior leadership.
• Design, maintain, and promote dashboards and automated reporting tools to empower stakeholders with self‑serve, data‑driven decision‑making capabilities. Build and optimize ETL data pipelines to automate reporting, support deep‑dive analysis and feature engineering for analytical models.

What we're looking for

• 6+ years of combined post‑graduate academic and industry experience applying scientific methods to solve real‑world problems.
• Master’s degree in a quantitative field such as mathematics, statistics, computer science or engineering.
• Excellent communication skills, able to lead initiatives and communicate findings to leadership and cross‑functional teams, especially non‑technical audiences. Explains work and thought processes clearly and concisely.
• Hands‑on experience with building marketing measurement solutions to quantify the business impact of marketing tactics and investments.
• Strong background in statistics and quantitative analysis, with experience in applying advanced statistical techniques to real‑world problems.
• Expertise in at least one scripting language (ideally Python/R). Proficiency in SQL/Hive. Ability to write efficient SQL queries.
• Strong business and product sense. Strong skills in shaping vague questions into well‑defined analyses and success metrics that drive business decisions.
• Experience leading key technical projects.
• Strong experimentation background.
• Statistical rigor. Experience with causal inference projects.

In‑Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day‑to‑day can vary based on the needs of each organization or role.
• This role will need to be in the office for in‑person collaboration 1‑2 times per quarter and therefore can be situated anywhere in the country.

Relocation Statement

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

Salary

$139,764 — $287,749 USD

Equal Opportunity Employer

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.