Sr. Customer Development Manager

Mars, Incorporated and its Affiliates; Bentonville (AR); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Mars, Incorporated and its Affiliates in Bentonville, AR, seeks a Sr Customer Development Manager to lead the Walmart customer strategy and annual business planning for a Mars Petcare portfolio.

The role manages Walmart relationships end-to-end, driving profitable growth and omni-channel execution, with collaboration across functions to optimize total Walmart shopper experience.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 5–7 years of direct customer management or commercial leadership within CPG.
• Experience owning or supporting large retail customer plans, relationships, and negotiations.
• Walmart customer management strongly preferred; omni-channel experience valued.
• Experience with eCommerce, category management or retail media a plus.
• Experience with retailer data platforms (Walmart Luminate/Scintilla, Circana, NielsenIQ) preferred.

Responsibilities

• Develop, lead, and execute Walmart customer strategy and annual business plan for the Mars Petcare portfolio.
• Own and strengthen Walmart merchant relationships as primary Mars Petcare contact for planning, reviews, negotiations.
• Lead growth plans across stores, Walmart.com, pickup and delivery, ensuring cohesive shopper experience.
• Translate priorities into actionable plans across assortment, pricing, promotions, and retail media.
• Forecast revenue and manage trade investments with Finance and Sales Planning.
• Leverage retailer and syndicated data to identify growth opportunities and recommendations.
• Collaborate with cross-functional partners to deliver a cohesive Walmart growth agenda.
• Assess opportunities with growth and profitability lenses, balancing volume and margin.

Skills

Walmart knowledge

CPG experience

Account management

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree required

Advanced degree preferred

Tools

Walmart Luminate/Scintilla

Circana

NielsenIQ

Job description

Job Description:

Sr Customer Development Manager

Bentonville, AR

This role is based in Bentonville, AR with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

TheSr. Customer Development Manager leads the development and execution of customer strategy and annual business planning for an assigned Mars Petcare portfolio at Walmart. This role owns the customer relationship and profitable growth agenda across Walmart’s full omni ecosystem, including brick-and-mortar, pickup and delivery, and Walmart.com.The ideal candidate is a commercially strong customer leader who combines strategic thinking, financial discipline, omni-channelfluencyand executional intensity. Walmart experience is strongly preferred; experience with other major omni-channel retailers and related capabilities in eCommerce, category or customer marketing will also be valued.

What are we looking for?

• Bachelor’s degreerequired; advanced degree preferred.
• 5–7 years of direct customer management, account management or commercial leadership experience within CPG or a related consumer products industry.
• Experience owning or supporting large retail customer business plans, customer relationships, financialperformanceand negotiations.
• Walmart customer management experiencestronglypreferred; experience with another major mass, grocery,clubor omni-channel retailer will also be considered.
• Experience with eCommerce, customer marketing, category management, revenue growthmanagementor omni-channel business leadership is a plus.
• Experience with retailer and syndicated data platforms, including Walmart Luminate/Scintilla,Circana,NielsenIQor comparable tools, is preferred.

What would be your key responsibilities?

• Develop,leadand execute the Walmart customer strategy and annual business plan for the assigned portfolio, delivering profitable growth, share improvement and strong customer outcomes.
• Own and strengthen assigned Walmart merchant relationships, serving as the primary Mars Petcare contact for strategic planning, business reviews, innovation discussions, line reviews and negotiations.
• Lead integrated growth plans across stores, Walmart.com, pickup and delivery, ensuring recommendations reflect the total Walmart shopper experience.
• Translate brand,portfolioand enterprise priorities into actionable customer plans across assortment, innovation, merchandising, price-pack architecture, promotion, retail media, digitalshelfand availability.
• Own gross and net revenue forecasting, trade investmentmanagementand delivery of financial commitments in partnership with Finance, Revenue Growth Management and Sales Planning.
• Use retailer, syndicated, shopper and Mars performance data, including Walmart Luminate/Scintilla where available, to understand business drivers,identifygrowth opportunities and develop compelling customer recommendations.
• Partner with Strategic Growth & Insights, Customer Marketing, Digital Commerce, Category, Supply Chain/CPFR, Finance and other cross-functional partners to deliver a cohesive Walmart growth agenda.
• Evaluate opportunities and customer investment decisions through both growth and profitability lenses, balancing volume, share, margin, tradeefficiencyand long-term strategic value.
• Maintain a forward-looking view of business performance,identifyingrisks, recommendinginterventionsand ensuring disciplined follow-through against customer and financial commitments.
• Operate with an enterprise mindset in a fast-paced, highly visible environment, creating alignment, escalatingappropriatelyand driving action through cross-functional teams.

What can you expect from Mars?

• Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.