Sr. CRM Analyst, Salesforce

Ventura Foods; Irvine (CA); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

401(k) with company match

Annual bonus

Job summary

Ventura Foods is seeking a Sr. CRM Analyst to lead analytics, data cleansing, and Salesforce training across Sales, Marketing, and Customer Service. You will support Velocity, Experience Cloud, Marketing Cloud, and related integrations, driving adoption and data integrity.

You will train users, govern data quality, and collaborate with IT and commercial teams on enhancements, while ensuring CRM ROI through dashboards and reports for leadership.

Qualifications

• Bachelor’s degree or equivalent education/experience in IT, business, or related field.
• 2+ years of Salesforce Administrator experience; 3–4 years analyzing business data.

Responsibilities

• Drive ongoing development, support, and enhancement of Ventura Foods' Velocity Salesforce CRM (Salesforce CRM platform).
• Provide user onboarding, training, and support to 250+ Commercial users and maintain training materials.
• Design and maintain reports and dashboards to measure adoption and ROI.

Skills

Salesforce Admin

Sales Cloud

Experience Cloud

Marketing Cloud

Data analysis

Excel

Training & adoption

Education

Bachelor’s degree or equivalent

Salesforce Administrator experience

Tools

Salesforce Core Clouds

MicroStrategy

PriceFx

Forge (TPMS)

Job description

Select how often (in days) to receive an alert:

Location:

Irvine, CA, US, 92618

Location: Work From Home- Zone 2
Employment Type: Salaried
Work Arrangement:Remote

Position Summary:

The Sr. Customer Relationship Management Analyst is responsible for data analytics, master data cleansing, and ongoing support and training of the Salesforce environment. This position will interact with a broad range of departments (Sales, Marketing, Customer Service, IT, Supply Chain, Finance, R&D, Culinary, PMO, and others). Educates and trains users on how to correctly use Salesforce, reconciles data entries, and will work with management to communicate any new design or enhancements made to our Ventura Foods selling and oil contracting. They will be supporting Sales Cloud, Experience Cloud, and Marketing Cloud with potential overlap with MicroStrategy, PCS, PriceFx, Forge (TPMS), master data and all future Elevate-related integration changes.

Major Duties and Responsibilities:

• Drive the ongoing development, support, and enhancement of Ventura Foods' Salesforce CRM platform (Velocity), collaborating with cross-functional Commercial teams to identify business needs, define requirements, and implement solutions that improve operational efficiency and customer engagement.
• Administer and continuously enhance the Salesforce CRM platform by managing user access, monitoring and resolving system issues, and optimizing configurations and processes to support a growing user base of more than 250 Commercial users. Drive system reliability, and operational efficiency through proactive governance, support, and platform administration.
• Serve as the primary point of contact for Velocity CRM user support, providing timely resolution of user questions, troubleshooting system issues, and delivering day-to-day help desk support to the Commercial organization. Drive user adoption and effectiveness through onboarding, training, and ongoing coaching, partnering with Learning & Development to support new users. Develop and maintain training materials, knowledge resources, and process documentation for end users and system administrators while fostering strong relationships with stakeholders and promoting CRM best practices.
• Monitor and improve the overall health, value, and effectiveness of the Velocity CRM platform through data analysis, adoption tracking, and ongoing system usage evaluation. Manage and maintain 3rd party industry data in Velocity. Identify opportunities to maximize CRM ROI by improving data quality, automating data feeds / processes, leveraging AI where approrpriate, strengthening user adoption, and promoting proper system usage across the Commercial organization.
• Lead CRM data stewardship and reporting efforts within the Velocity platform by ensuring data quality, consistency, and usability across Commercial business processes. Design and maintain custom reports and dashboards for functional teams, incorporating business, adoption, and system usage metrics to measure effectiveness, identify improvement opportunities, and support informed decision-making.
• Coordinate and support User Acceptance Testing (UAT) for CRM enhancements, new functionality, new software (to be integrated with Salesforce), and system updates by developing test scenarios, validating business requirements, documenting results, and identifying defects or process impacts. Partner with business stakeholders and technical teams to ensure solutions meet user needs and are successfully adopted within the Commercial organization.

Education and Experience:

• Bachelor’s degree in Information Technology, Business, or related field (or equivalent experience 4+yrs) and minimum 2 years of experience as Salesforce Administrator required
• 2-3 years experience working with Salesforce Core Clouds (Sales Cloud, Service Cloud, Experience Cloud and Marketing Cloud) using best practices
• 3-4 years experience with analyzing business data

Knowledge and Skills:

• Salesforce Admin certification preferred (ADM 201 and ADM 211)
• Strong communication skills - working with IT stakeholders, business leaders, and the user community
• Ability to learn and understand Ventura's business processes and translate business requirements into technical terms
• Must have a positive attitude,Must be consistent, reliable, and detail-oriented
• Strong analytical skills - analyzing business needs/requirements; must have intermediate Excel knowledge (i.e. pivot tables, vlookups, conditional statements, etc.)
• Excellent organizational and project management skills
• Ability to translate the needs of the business, gather requirements for potential enhancements
• Ability to create workflows, reports and dashboards within Salesforce and/or Business Analytics tools
• Excellent organizational and project management skills
• Strong understanding of Salesforce Declarative Code

Why Join Us:
Ventura Foods innovates and manufactures food solutions for foodservice and retail businesses. We make exclusive products for the world's most iconic restaurants and retailers, we provideready-to-goproduct solutions for professional kitchens, and we make consumer brands everyone knows and loves. When you work for Ventura Foods, you get a strong foundation of training, a manager who cares about you and celebrates your success, a safe environment, and challenging work. As part of our team, your future is limited only by how much you’re willing to push yourself to get there. We invest in your growth because you invest in ours.

Ventura Foods offers career growth opportunities as well as competitive compensation and benefits:

• Medical, Prescription, Dental, & Vision – coverage beginning on your 1st day for eligible employees
• Profit Sharing and 401(k) matching (after eligible criteria is met)
• Paid Vacation, Sick Time, and Holidays
• Employee Appreciation Events and Employee Assistance Programs
• Annual bonus (based on the incentive program terms and conditions)

Our Culture
Our Culture reflects our commitment to treating every employee with respect and creating an environment where people can do their best work. We rely on a variety of strengths, backgrounds, and experiences across our teams to help us innovate, grow, and deliver for our customers. By fostering a workplace that is supportive, collaborative, and grounded in integrity, we continue to attract strong talent and meet the high expectations of a rapidly evolving marketplace.

Ventura Foods is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Nearest Major Market: Irvine California
Nearest Secondary Market: Los Angeles