Sr. Copywriter

Strategic Education, Inc; United States; Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision, life and disa

Tuition assistance

Paid time off

401(k) retirement benefit

Employee Stock Purchase Plan

Job summary

Strategic Education, Inc. (SEI) seeks a Senior Copywriter to craft concise and long-form copy for Sophia Learning and Workforce Edge, across email, web, and campaigns. You will shape ideas as a strategic partner, elevate team craft, and lean into performance data and AI-enabled content discovery.

A portfolio is required and will be reviewed with the application. You will collaborate with ETS marketing and university partners to ensure brand voice and audience resonance across B2C, B2B, and B2B2C

Qualifications

• A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats is required.
• Experience in AI-driven marketing and content strategy is a plus.
• Experience with CMS and project-management tools is a plus.

Responsibilities

• Copywriting across email, web, social, and campaign channels.
• Concept-to-final-edit ownership with on-brand voice.
• Mentor writers and ensure brand voice consistency.
• Collaborate with design, marketing, and project management teams.
• Analyze performance data to inform copy strategy.

Skills

Copywriting

Editing

Brand voice

Audience engagement

Creative direction

SEO awareness

AI tooling awareness

Mentorship

MS Office

Education

Bachelor's degree in English

Tools

CMS

Workfront

Asana

Monday

Semrush

Ahrefs

Clearscope

Job description

This Senior Copywriter role sits within Strategic Education, Inc.’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience.

The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery.

**Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. This can be a link on your resume/CV or uploaded during application.**

• Copywriting and Editing
• On-brand content creation across marketing assets
• Concept-to-final-edit content ownership
• Brand voice consistency & audience engagement
• Concepting and Creative Direction
• Big-idea and messaging concept development
• Campaign direction partnership, from strategy through execution
• Audience- and Platform-Specific Messaging
• Audience-resonant copy across B2C, B2B, and B2B2C
• Channel- and platform-optimized messaging (email, paid social, landing pages, etc.)
• Awareness of how content is surfaced and evaluated by AI and search
• Performance-Driven Writing
• Data-informed content strategy (engagement, conversion, search/AI-visibility)
• Performance insights applied as a creative input, not an afterthought
• Market, Audience, and Competitive Fluency
• Ongoing awareness of workforce and higher ed trends and competitive activity
• Translation of market and audience insight into resonant messaging
• AI-Forward Thought Leadership
• Curious about GEO and LLM-driven discovery
• Experimentation with agentic workflows, custom GPTs, and AI content tools
• Forward-looking point of view on content strategy and scale
• Editorial Judgment and Credibility
• Fact-checking and contextualizing AI-generated content
• E-E-A-T-aligned writing where applicable
• Accuracy and substantiation of claims about credits, credentials, and outcomes
• Editorial standard-setting across the team
• Mentorship and review of other writers’ work
• Org-wide stewardship of brand voice
• Accessible and Inclusive Writing
• Accessibility and inclusive-language best practices
• Clear, welcoming content across our full audience
• Relationship Management
• Cross-functional collaboration with design, marketing, and project management
• Partnership with SEO/growth and data teams
• Process and Delivery

Job Skills

• Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills.
• Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief.
• Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
• Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy.
• Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
• Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards.
• Ability to mentor writers and influence cross-functional stakeholders.
• Proficient with Microsoft Office Suite

Work Experience

• 5+ years’ experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience.
• Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy is a plus.
• Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope) is a plus.
• Academic institution, and/or EdTech experience is a plus.
• Required attachments: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required.

Education

• Bachelor’s degree in English, Journalism, Marketing, or a related field.

Other

• Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided.
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
• This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
• Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
• Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
• Able to access information using a computer.
• Other essential functions and marginal job functions are subject to modification.

SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week.

• medical, dental, vision, life and disability plans
• SEI employees may take advantage of well-being incentives
• parental leave
• paid time off
• certain paid holidays
• tax saving accounts (FSA, HSA)
• 401(k) retirement benefit
• Employee Stock Purchase Plan
• tuition assistance
• entertainment and retail discounts
• Non-exempt employees are eligible for overtime pay, if applicable.

The expected salary range for this position is below.

The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity.

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at [e-mail]