Sr Content Specialist

TIAA; Charlotte (NC); On-site; USD 126,000 - 177,000; Full time

Job summary

TIAA is seeking a Content Strategist to shape simple, clear language and voice for our digital experiences. You will partner with design, product, and technology teams to guide clients and participants through retirement planning with concise, accessible content.

Applicants should have 5+ years of UX writing experience and a background in financial services content. This role emphasizes collaboration, consistency, and user-centered storytelling in an in-office environment.

Qualifications

• University degree preferred.
• 5+ years of UX writing experience.
• Experience in financial services UX content writing preferred.

Responsibilities

• Collaborate with design, product, development, and marketing teams to create clear content that meets business goals.
• Conduct content audits and gap analyses to ensure consistency and alignment with best practices.
• Work with UX design and writing teams to ensure consistency across experiences.
• Analyze audience needs and consumption patterns to plan retirement-related content.
• Plan and present content for mobile and web experiences.
• Identify and address user experience problems in a fast-paced financial environment.
• Create on-brand messaging that communicates benefits of TIAA products and services while streamlining internal tasks.

Skills

UX Writing

Content Strategy

Financial Services UX

5+ Years UX Writing

Education

University degree preferred

Job description

Content Strategist

The Content Strategist role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities And Duties

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
• Collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Career Level

8IC

Required Skills

• 5+ Years of UX Writing Experience

Preferred Skills

• Experience in financial services UX content Writing

Related Skills

• Accountability
• Adaptability
• Collaboration
• Communication
• Consultative Communication
• Continuous Improvement Mindset
• Creative Thinking
• Critical Thinking
• Innovation
• Prototyping
• Relationship Management
• Test & Learn Mentality
• User Experience Design

Anticipated Posting End Date

2026-09-29

Base Pay Range

$126,000/yr - $177,000/yr

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Our Culture of Impact

At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.

Benefits And Total Rewards

• The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

Phone: [phone]

Email: [e-mail]

Drug and Smoking Policy

TIAA maintains a drug-free and smoke/free workplace.

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of TIAA Global Capabilities, click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

Preferred Skills

• Experience in financial services UX content Writing