Sr. Content Marketing Manager

Siemens; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Siemens Digital Industries Software in Austin is seeking a Senior Content Marketing Manager who sits at the intersection of technical depth and compelling storytelling, translating complex concepts for developers, data engineers, platform architects, security practitioners, and executives.

You’ll own content across blogs, long-form pieces, video scripts, webinars and briefs; mentor writers; develop thought‑leadership programs; and partner with cross‑functional teams to turn positioning into

Qualifications

• 7+ years of B2B content marketing experience.
• At least 2 years in cloud, data, developer tools, or infrastructure.
• Exceptional writing and editing skills.

Responsibilities

• Lead content production across blogs, long-form content, scripts, webinars, and briefs.
• Mentor writers and manage freelancers/agencies.
• Develop thought leadership programs for executives, ghostwriting, podcast prep, and byline articles.
• Partner with cross-functional teams to translate positioning into always-on content programs.
• Collaborate with subject matter experts to produce accurate, credible content.
• Identify content gaps by analyzing search intent and analyst reports.
• Own the content repurposing motion for multiple formats and channels.
• Lead a scalable content framework supporting multiple technical personas.

Skills

Technical writing

SEO fundamentals

Cross-functional collaboration

Storytelling

Data architecture understanding

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Mendix is a low-code app development platform:

First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”

Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull can unleash their best ideas quickly.

Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant.

Mendix is a Siemens Business:

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper‑growth environment with the support of Siemens’ unbeatable legacy and resources.

Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who lives at the intersection of technical depth and compelling storytelling. You will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and the executives who lead them, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.

You’ll be building category‑defining content: technical deep dives, research‑backed reports, practitioner guides, executive briefs. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.

What You’ll Do

Content

• Manage content across blogs/articles, long‑form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how‑to guides, reports, solution briefs and white papers
• Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross‑functional marketing teams to translate positioning into always‑on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner‑grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high‑performing assets across formats and channels to maximize the reach and shelf‑life of every content piece produced

SEO & Distribution

• Support the development of organic content strategy: keyword research, topic clustering, and on‑page optimization, with a focus on high‑intent, bottom‑of‑funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well‑positioned across both traditional search and AI‑driven search/answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization

• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content‑assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works

Cross‑Functional Collaboration

• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one‑pager
• Enable the sales team with content that maps to objection‑handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner‑generated content and surface customer stories

What We’re Looking For

Required

• 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
• Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)

Preferred

• Background in data engineering, software development, or a technical field — or deep editorial experience covering this space
• Experience marketing to developer, practitioner, or highly technical audiences at scale
• Hands‑on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content (e.g. long‑form guides, whitepapers, or bylines in industry publications)
• Strongly process‑oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affi‑rmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm).

Pay Transparency Non‑Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf).

California Privacy Notice

California residents have the right to receive additional notices about their personal information. To learn more, (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html).