Sr. Consumer Insights Manager

Mane-USA; Lake Parsippany (NJ); On-site; USD 148,000 - 180,000; Full time

Benefits offered by this job

PTO plan

Paid holidays

401(k) contributions

Tuition reimbursement

Paid parental leave

Employee assistance programs

Job summary

MANE in Parsippany, NJ seeks a Senior Consumer Insights Manager to lead consumer, product and market research studies that shape fragrance direction and support internal and client projects.

You will leverage cutting-edge qualitative and quantitative methods, supervise external partners, and translate findings into actionable recommendations while coordinating with Marketing, R&D and Sales teams; travel may be required.

Qualifications

• Bachelor Degree; Master’s Degree preferred.
• Minimum 10+ years’ experience in consumer insights, product, market research and analytics, preferably at a Fragrance Supplier.
• Must have in-depth knowledge in the design and execution of qualitative and quantitative consumer and product research studies.
• Must have proven statistical skills with high degree of familiarity with statistical packages and the ability to create and interpret data.
• Strong analytical skills enabling transformation of data into insights and recommendations, especially when constrained by budget, timing, and lack of client direction.

Responsibilities

• Plan, design and implement consumer, product and market research studies for product innovation and strategic/proactive category research to support key business initiatives.
• Collaborate with VP of Marketing and Commercial Team on strategic research and setting direction for actionable learning plans for the US clients and all consumer goods product categories.
• Analyze and interpret results, provide high-quality research output/ communication materials and appropriate recommendations to internal creative development teams and external clients.
• Develop insightful and strategic client recommendations for key domestic and multinational clients.
• Supervise strategic external research partners on data collection and analytics throughout the course of the study. Maintain consumer insight budget.
• Coordinate efforts with Director of Consumer Insights, Flavors Division and US Fine Fragrance VP of Marketing.
• Interacts with: All internal departments; Global affiliates including marketing, research and sales departments; Customers; Outside research partners and trend companies.
• May be responsible for personnel actions and development of a CI Team of Analysts and Coordinators.

Skills

Consumer insights

Market research

Analytics

Statistical analysis

Education

Bachelor Degree

Master’s Degree

Tools

SPSS

SAS

R

Job description

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Sr. Consumer Insights Manager

Regular Full-Time Parsippany, NJ, US

5 days ago Requisition ID: 2607

MANE, a 5th generation French family-owned business, is a renowned innovator in the Flavor and Fragrance industry. As sensation enthusiasts, we are dedicated to creating exceptional moments in people’s lives through timeless flavors and fragrances. Our passion, creativity, and innovation drive us to capture what moves.

Are you passionate about uncovering what drives consumer choices and eager to shape the future of fragrance innovation? Join our dynamic team at the Creative Center in Parsippany, NJ, as a Senior Consumer Insights Manager.This role is responsible for managing, designing, and conducting consumer, product and market research studies to provide creative fragrance direction and support strategic internal and client-based consumer insight projects. Leverage cutting edge qualitative, quantitative consumer and analytical research tools to provide new insights and generate new product and market ideas, identifying consumer’s unmet needs in the marketplace.

DUTIES AND RESPONSIBILITIES:

• Plan, design and implement consumer, product and market research studies for product innovation and strategic/proactive category research (e.g., brand archetype studies, fragrance and flavor preferences, consumer language and product attribute probes, benchmarking studies, habits and usage studies, product use tests, behavior insights and immersion studies, emotions tests) to support key business initiatives.
• Collaborate with VP of Marketing and Commercial Team on strategic research and setting direction for actionable learning plans for the US clients and all consumer goods product categories. Collaborate with marketing and evaluation teams, sales and category management, and R&D, on new business opportunities. Incorporate new market and consumer trends into new insights development and category landscape for future trend analysis.
• Analyze and interpret results, provide high-quality research output/ communication materials and appropriate recommendations to internal creative development teams and external clients.
• Develop insightful and strategic client recommendations for key domestic and multinational clients.
• Supervise strategic external research partners on data collection and analytics throughout the course of the study. Maintain consumer insight budget.
• Coordinate efforts with Director of Consumer Insights, Flavors Division and US Fine Fragrance VP of Marketing.
• Interacts with:
  • All internal departments
  • Global affiliates including marketing, research and sales departments.
  • Customers
  • Outside research partners and trend companies
• May be responsible for personnel actions and development of a CI Team of Analysts and Coordinators.

EDUCATION AND EXPERIENCE:

• Bachelor Degree; Master’s Degree preferred
• Minimum 10+ years’ experience in consumer insights, product, market research and analytics, preferably at a Fragrance Supplier.
• Must have in-depth knowledge in the design and execution of qualitative and quantitative consumer and product research studies.
• Must have proven statistical skills with high degree of familiarity with statistical packages and the ability to create and interpret data.
• Strong analytical skills enabling transformation of data into insights and recommendations, especially when constrained by budget, timing, and lack of client direction.

PERSONAL CHARACTERISTICS:

• Creative thinker
• Proactive and Independent Researcher
• Team Player
• Strong written and oral communication skills
• Ability to travel
• Action oriented

MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shutdown, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well‑being. See for yourself why our employees love working at MANE!

Pay Transparency Disclosure: The anticipated annual salary range for this position is $148,000 to $180,000. Final compensation will be determined based on a variety of factors, including but not limited to experience, qualifications, geographic location, and applicable legal considerations. This role is also eligible for a discretionary annual bonus, which is awarded based on both individual and company performance.