Sr. Community Marketing Manager - Fish - South

onX; Athens (GA); Remote; USD 120,000 - 165,000; Full time

Benefits offered by this job

No-cost medical plan

Outdoor adventures and industry perks

Flexible time away (PTO/STO/VTO/hols)

Stock options grant

Job summary

onX is seeking a Senior Community Marketing Manager to lead the regional community marketing strategy for the Fish brand. You will connect anglers with the onX ecosystem, scale ambassador and partnership programs, and partner with Paid and Growth to drive awareness, acquisition, and engagement.

You will stay close to field communities, manage budgets and vendors, and mentor the Regional Community Expert while traveling to regional hubs and events.

Qualifications

• 7+ years in community, brand, growth, field, or integrated marketing connecting brands with customers/communities.
• Proven experience building & scaling ambassador, partnership, event, retail, or grassroots programs.
• Experience establishing measurement approaches using marketing data to guide investments.
• Ability to move between strategic planning and hands-on market engagement using customer insight to shape priorities.
• Strong strategic judgment translating business and customer priorities into focused plans.
• Experience applying AI and emerging tech to marketing workflows to accelerate insights and execution.
• Strong project management and budgets/timeline/vendor oversight.
• Experience working cross-functionally with Product Marketing, Creative, Growth, Sales, and Analytics.
• Familiarity with fishing/outdoor culture; Bachelor's or equiv. US work auth preferred.
• Willingness to travel ~40% of the time; remote-friendly environment.

Responsibilities

• Shape the annual regional Community Marketing strategy and quarterly plans.
• Determine the mix of ambassadors, partnerships, retail, grassroots, events, creators, and earned media for the region.
• Identify growth opportunities and tradeoffs using customer insight and business impact.
• Collaborate with Paid and Growth to connect community, creator, and content efforts to acquisition/conversion goals.
• Build scalable playbooks to replicate successful regional approaches.
• Provide direction and development to Regional Community Expert; oversee budgets, timelines, and vendors.
• Partner with Analytics, Growth, and other teams to strengthen measurement of Community Marketing impact.

Skills

Community marketing

Ambassador programs

Partnership programs

Mentoring others

Measurement & analytics

AI in marketing

Budget & project management

Cross-functional collaboration

Field/community engagement

Travel readiness

Education

Bachelor’s degree or equivalent

Job description

ABOUT onX

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

The Senior Community Marketing Manager will own the Community Marketing strategy for their region—connecting the onX Fish brand to anglers where they live, fish, and engage — while measurably contributing to regional business goals.

This person will own the regional Community Marketing strategy and key results, and partner with Paid and Growth on shared outcomes such as vertical starts and conversions where creator, community, and paid efforts work together. They will develop a Regional Community Expert while staying close to the field and the communities they serve.

The right person understands how Community Marketing fits within the broader marketing mix and can determine where local programs can most effectively contribute to awareness, acquisition, engagement, and retention. They will make thoughtful decisions about where to invest, experiment, scale, or stay focused elsewhere—using customer insight, performance data, and business priorities to guide those choices.

They will also serve as a critical connection between regional fishing communities and the broader onX Fish organization—bringing firsthand customer insight, emerging opportunities, and authentic regional stories into Marketing and Product while keeping local efforts connected to the broader brand strategy. This role reports to the Head of Marketing for Fish.

Shape the Regional Community Marketing Strategy

Develop and own the annual Community Marketing strategy and quarterly plans for your region, aligned to broader Fish, Marketing, and business priorities.

Determine the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities.

Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused elsewhere using customer insight, expected business impact, available resources, and measurable outcomes.

Partner closely with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve the work together.

Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities.

Build Community & Regional Impact

Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners who deepen onX Fish's connection to the community.

Maintain a meaningful presence in the field to strengthen customer understanding, identify emerging opportunities, and ensure regional strategy reflects the communities we serve.

Pilot new programs and approaches locally, using results and customer feedback to determine what should be refined, scaled, or stopped.

Partner across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional customer insight, stories, trends, and opportunities into the broader business.

Provide clear direction, coaching, and development to the Regional Community Expert, creating the context and support they need to operate with increasing ownership.

Manage budgets, timelines, vendors, and stakeholders while creating scalable processes that keep regional programs moving effectively.

Lead by example by remaining connected to the field while creating the systems and clarity that enable others to execute successfully.

Define clear measures of success for priority initiatives and use performance data, customer insight, and field learning to understand what's working, what's not, and why.

Partner with Analytics, Growth, and other teams as needed to strengthen measurement and understand Community Marketing's contribution to business outcomes.

7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities.

• ~ Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs.
• ~ Direct experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution.
• ~ Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions.
• ~ Demonstrated ability to move between strategic planning and hands‑on market engagement, using firsthand customer insight to shape priorities and decisions.
• ~ Strong strategic judgment with the ability to translate business and customer priorities into focused plans and execution.
• ~ Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency.
• ~ Strong project management and operational skills, with experience managing budgets, timelines, vendors, stakeholders, and multiple priorities.
• ~ Experience working cross‑functionally across Product Marketing, Creative, Growth, Sales, and Analytics.
• ~ Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred; Bachelor’s degree or equivalent experience.
• ~ Permanent US work authorization is a condition of employment with onX.
• ~ Ability to travel approximately 40% of the time, including multi‑day travel to corporate offices, Basecamps, community events, partner locations, and other onX strategic locations.

ADDED BONUSES

• Experience building or scaling a regional, field, or community marketing function from an early stage.
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand.
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor‑industry partners.

We operate with clear goals, structure, and frameworks that guide how we prioritize and execute.

Clear priorities and structure don’t limit ownership - they make it possible. You’ll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. This position is designed to stay closely connected to the fishing communities, partners, and regional opportunities it serves and requires regular travel throughout the region.

We have physical offices in Bozeman and Missoula, MT, along with virtual workforce “Basecamps” in Austin, TX; they are geographic hubs made up of remote employees who live within a 60-mile radius of the city center, creating opportunities for local connection and collaboration.

In addition, full‑time onX employees are eligible for a grant of common share options with a vesting schedule and an annual bonus of 10% based on company performance.

Competitive salaries, annual bonuses, equity, and opportunities for growth

• ~ Comprehensive health benefits, including a no‑monthly‑cost medical plan
• ~ Company‑wide outdoor adventures and amazing outdoor industry perks
• ~ Flexible time away package that includes PTO, STO, VTO, and paid holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem‑solving, essential for our computer‑centric tasks. If you need assistance or accommodation, please contact us at -Remote

We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive.

onX Maps will never ask for credit card or SSN details during the initial application process.

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

Recordings are confidential and accessible only to authorized personnel.