Sr. Communications Specialist – Critical Infrastructure – West Region (Remote)

Parsons Oman; Virginia (MN); Remote; USD 86,000 - 152,000; Full time

Job summary

A leading infrastructure company is seeking a strategic marketing and external communications lead in Virginia. The role involves developing marketing strategies to advance infrastructure growth efforts and requires a Bachelor’s degree plus 5-7 years of experience, preferably in the AEC industry. Excellent communication and project management skills are essential. Competitive benefits and opportunities for growth are provided.

Benefits

Medical, dental, vision insurance

Paid time off

401(k)

Flexible work schedules

Qualifications

• 5-7+ years’ related experience in marketing communications.
• Experience working for large AEC companies or clients.
• Knowledge of the western North America Infrastructure market.

Responsibilities

• Develop a holistic external communications and marketing strategy.
• Analyze customer insights and market analysis.
• Work closely with media to shape positive coverage.

Skills

Media relations

Excellent written and verbal communication skills

Project management

Metrics-driven marketing

Collaboration

Education

Bachelor’s degree in communications, marketing, business, or related field

Tools

Marketing automation tools

CRM tools

Job description

In a world of possibilities, pursue one with endless opportunities. Imagine Next! At Parsons, you can imagine a career where you thrive, work with exceptional people, and be yourself. Guided by our leadership vision of valuing people, embracing agility, and fostering growth, we cultivate an innovative culture that empowers you to achieve your full potential. Unleash your talent and redefine what’s possible.

Job Description

Parsons is looking for a strategic marketing and external communications lead focusing on Critical Infrastructure markets for the West Region to join our Corporate Affairs team.

The ideal candidate has experience in creating and executing versatile marketing communications campaigns with the ability to partner and inspire those around them. In this role the candidate will perform day-to-day marketing, communications, and public relations activities, as well as develop a long-term marketing strategy to advance our Infrastructure growth efforts.

What You’ll Be Doing

• Develop a holistic external communications and marketing strategy that advances the company’s Infrastructure growth efforts in the western part of North America.
• Proactively partner with Business Development teams to plan and deliver key marketing campaigns supporting focus pursuits and key market initiatives.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies, achieve enterprise business objectives, stay ahead of the competition, drive innovation and extract key insights for future campaign development and go-to-market strategies.
• Work closely with members of the media to positively shape and place positive media coverage about Parsons’ projects and capabilities.
• Understand Parsons’ products, services, and client base to actively create and nurture multi-faceted marketing campaigns.
• Develop and track metrics in collaboration with the larger Corporate Affairs team to measure the success of internal and external marketing efforts with respect to brand exposure, marketing campaigns, etc.
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
• Assist in conceptualizing and executing multi-channel marketing campaigns across customer lifecycle in accordance with corporate strategy.
• Working in partnership with the External Communications team, help guide creative direction to meet market objectives for advertising and public-facing communications, including print, digital, and video assets within marketing campaigns.
• Present ideas and final deliveries to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

What Required Skills You’ll Bring

• Bachelor’s degree in communications, marketing, business, or related field
• 5-7+ years’ related experience
• Experience with media relations and press release writing
• Experience working for large AEC companies or clients, or managing the communications for impactful Infrastructure projects
• Knowledge of the western North America Infrastructure market
• Excellent written and verbal communication skills, knowledge of AP Style
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools preferred
• Collaborative individual who is comfortable working with multiple personalities, groups, and can lead by influence
• Ability to travel up to 25%

What Desired Skills You’ll Bring

• Experience with proposal development and capture planning for the AEC Industry, with experience developing pre-positioning strategies using digital and traditional platforms is preferred, not a requirement.

Security Clearance Requirement

None

Salary Range

$86,700.00 - $151,700.00

Benefits

We value our employees and want our employees to take care of their overall wellbeing, which is why we offer best-in-class benefits such as medical, dental, vision, paid time off, Employee Stock Ownership Plan (ESOP), 401(k), life insurance, flexible work schedules, and holidays to fit your busy lifestyle.

Equal Opportunity Employer

Parsons is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status or any other protected status.

Fraudulent Recruitment Practices

Parsons is aware of fraudulent recruitment practices. To learn more about recruitment fraud and how to report it, please refer to https://www.parsons.com/fraudulent-recruitment/.