Sr Brand Designer - Krak

CryptoproNetwork; United States; Presencial; USD 70.000 - 100.000; Jornada completa

Descripción de la vacante

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks, seeks a senior Brand Designer to own Kraken's visual identity across website, product launches, CRM, marketing assets and events.

With 5+ years in brand design, you will shape typography, color, layout and motion, collaborate across teams, deliver scalable design systems in Figma, and push a contemporary fintech look that scales globally.

Formación

• 5+ years of Brand Design experience in fintech or top design agencies.
• Portfolio showing detail-oriented design and strategic thinking.
• Excellence in typography, color, layout and composition.
• Natural storyteller able to justify design choices.
• Ability to work independently and manage multiple projects.
• Experience collaborating across product, marketing and engineering.
• Proficiency in building scalable design systems.

Responsabilidades

• Lead brand refreshes and evolve Krak's visual identity across channels.
• Ensure Krak looks consistent across website, product launches, CRM, assets and events.
• Bring 3D proficiency for card visuals and key branding elements.
• Build motion systems and animations for brand life and movement.
• Use AI tools for rapid concepting and production with partners when needed.
• Develop and grow Krak's illustration style into a reusable library.
• Create scalable design systems, Figma components and localization-ready layouts.
• Produce modular campaign kits to enable faster global launches.
• Design automation workflows and multi-format exports while maintaining quality.
• Stay hands-on and drive multiple projects in a fast-paced fintech environment.

Conocimientos

Brand design

Fintech experience

Cross-functional collaboration

Typography

Storytelling

Independent work

Creativity

Figma

Herramientas

Figma

Descripción del empleo

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our

The opportunity

• Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.

• Make sure Krak looks and feels like Krak everywhere. The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.

• Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.

• Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.

• Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.

• Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.

• Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.

• Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.

• Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume  increases.

• Stay hands-on 

What you bring

• 5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products

• Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment

• An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity

• Excellence in typography, color, layout, and composition

• Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts

• Ability to work independently, drive multiple projects at a time, and iterate quickly

• Desire to thrive within a fast-paced, emerging industry with a variety of design challenges

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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