Sr. Brand Designer

Cursor; San Francisco (CA); On-site; USD 172,000 - 250,000; Full time

Job summary

SpaceXSI in San Francisco is seeking a Senior Brand Designer to elevate our brand system across the SpaceXSI ecosystem, from Grok to X. This hands-on role blends craft with an AI-first mindset to scale creative work.

You will evolve the visual identity, build AI-assisted workflows, and lead end-to-end campaigns across channels while collaborating with marketing, product, engineering, and leadership. Onsite at SF or NY, 4+ years required.

Qualifications

• Minimum 4 years of brand design experience, in-house or agency.
• Portfolio showing brand system work and shipped campaigns.
• Experience at a fast-growing tech company is a plus.
• Ability to explain the rationale behind design decisions.

Responsibilities

• Evolve and extend the visual identity and document it for cross-team use.
• Create AI-assisted workflows, templates, and generators for on-brand output.
• Concept and design campaigns end to end across visuals, launch assets, and print.
• Direct agencies and freelancers with clear briefs and feedback.
• Collaborate with marketing, product, engineering, and leadership; defend your design choices.
• Move between projects quickly while raising the bar and improving processes.

Skills

Cursor

Figma

Adobe Creative Cloud

Motion design

Brand system

Campaign design

Job description

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of making life multiplanetary and expanding consciousness to the stars.

SpaceXSI is building Super Intelligence to help humanity understand the universe. Our teams are building the full Super Intelligence stack: from our Colossus supercomputers, to Grok models, to our suite of applications, including Grok Bot, Grok Build, Grok Imagine, Grok Voice, and X. We're creating a powerful flywheel where more compute trains better models, better models power more useful products, and what we learn from people using those products shapes what we build next.

SR. BRAND DESIGNER

We are looking for a Senior Brand Designer to help shape how SpaceXSI shows up in the world. This role is built for someone who has built brand systems in fast-moving environments, cares deeply about craft, and brings an AI-first mindset to how creative work gets made. You'll join the Brand Studio, the team behind the brand across the entire SpaceXSI ecosystem (from Grok and Grok Bot to X), and help shape both the brand system itself and how it comes to life in our campaigns. This is a hands-on role.

RESPONSIBILITIES:

• Brand system: Evolve and extend the visual identity (logo, typography, color, layout, imagery, and graphic language) and document it so other teams can apply it correctly
• Workflows & toolkits: Turn recurring design work into repeatable, AI-assisted workflows: templates, tools, and generators that let marketing, product, and other teams produce on-brand work without you in the room
• Campaigns: Concept and design campaigns end to end, from first idea through final production, across key visuals, launch assets, web, social, paid, out-of-home, and print
• Creative direction: Direct agencies and freelancers with clear briefs and candid feedback so the output meets the bar you'd set yourself
• Collaboration: Partner with marketing, product, engineering, and leadership; bring a brand point of view to new surfaces as they appear, and present your thinking clearly to senior stakeholders
• Range at speed: Move between projects quickly while holding a consistently high bar, and keep improving the process, not just the output

BASIC QUALIFICATIONS:

• minimum of 4 years of brand design experience, in-house or at an agency or studio

PREFERRED SKILLS AND EXPERIENCE:

• Fluency in AI coding tools, especially Cursor. You can build your own tools, scripts, prototypes, and simple web pages instead of waiting on engineering
• A portfolio that shows both brand system work and shipped campaigns. Bonus if it includes tools or workflows you built
• Sharp typography, layout, and art direction instincts
• A systems mindset: you naturally turn one‑off tasks into reusable processes and think about how creative work scales
• Conviction in your design decisions and the ability to explain why they matter, to designers, marketers, and leadership alike
• Fluency in Figma and Adobe Creative Cloud
• Self-directed, fast, and energized by variety and ambiguity
• Experience building or relaunching a brand identity at a fast‑growing tech company
• Motion sensibility, enough to design with motion in mind and direct motion designers
• Experience leading agencies on large, multi-channel campaigns

ADDITIONAL REQUIREMENTS:

• Onsite role: must be able to work in person at the San Francisco or New York office

COMPENSATION AND BENEFITS:

The annual compensation range for this role is listed below.

Annual Salary:

$172,000 - $250,000 USD

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Base salary is just one part of our total rewards package at SpaceXSI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.