Sr. Associate Marketing Manager

polaris; Tempe (AZ); Hybride; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

Profit-sharing plan

Employee Stock Ownership Plan

401(k) matching

Health, dental, and vision insurance

Paid time off

Résumé du poste

Polaris Inc. in Tempe, AZ seeks a Senior Associate Marketing Manager, Performance Marketing to own multi-channel campaigns across parts, gear and accessories.

You will lead email and paid media strategies, collaborate with Sales, Analytics, and Creative to drive acquisition, activation and retention. This role requires five-plus years in marketing, strong leadership and communication skills, and the ability to coordinate cross-functional work in a hybrid environment with up to 10% travel.

Qualifications

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• At least five years of marketing or related experience; digital marketing experience preferred.
• Demonstrated leadership and mentoring experience.
• Excellent written and verbal communication skills.
• Ability to lead cross-functional work, manage multiple priorities, and deliver assignments on time and within budget.
• Ability to collaborate effectively across functions and organizational levels.
• Ability to work autonomously at locations such as video shoots, shows, and events.
• Strong Microsoft Office skills.
• Ability to work in a standard hybrid working environment.
• Ability to travel up to 10%.
• This position is not eligible for sponsorship.

Responsabilités

• Lead the development of integrated marketing and promotional strategies, campaigns, and customer offers in partnership with Sales and Category Management teams.
• Facilitate the annual parts, gear, and accessories marketing campaign and promotional calendar, aligning activities with business priorities, inventory needs, seasonal opportunities, and revenue goals.
• Coordinate integrated go-to-market plans across marketing channels in support of product launches, seasonal initiatives, and key business objectives.
• Own the planning, prioritization, and performance of email marketing programs, including customer segmentation and targeting strategies that support acquisition and retention objectives.
• Drive ongoing testing and optimization to improve email marketing effectiveness.
• Lead paid media planning and prioritization across the parts, gear, and accessories portfolio, partnering with media agencies and Digital teams to optimize performance.
• Manage channel investments, maximize return on marketing spend, and apply performance data to future media investment decisions.
• Lead customer cultivation initiatives across owner communications, loyalty-focused programs, direct mail, and customer relationship management programs.
• Develop customer lifecycle strategies designed to increase engagement, repeat purchases, and long-term customer value.
• Establish key performance indicators and reporting frameworks, analyze campaign results, and present actionable recommendations, learnings, and optimization opportunities to stakeholders and leadership.

Connaissances

Business acumen

Collaboration

Data literacy

Leadership

Mentoring

Written and verbal communication

Cross-functional teamwork

Autonomy

Microsoft Office

Formation

Bachelor's degree in business/marketing

MBA preferred

Outils

Microsoft Office

Description du poste

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Position Overview

The Senior Associate Marketing Manager, Performance Marketing develops and executes strategies that drive customer demand, engagement, conversion, and retention across the parts, gear, and accessories portfolio. Serving as the business owner for campaign marketing, email marketing, paid media, and customer cultivation programs, you will align plans with business priorities and measurable performance goals. Through close partnership with Category Management, Sales, Analytics, Digital, Creative, and agency teams, this role delivers integrated campaigns supporting product launches, seasonal initiatives, and key business objectives. This position offers ownership of multi-channel marketing programs and the opportunity to influence customer lifecycle and revenue performance.

Key Responsibilities

• Lead the development of integrated marketing and promotional strategies, campaigns, and customer offers in partnership with Sales and Category Management teams.
• Facilitate the annual parts, gear, and accessories marketing campaign and promotional calendar, aligning activities with business priorities, inventory needs, seasonal opportunities, and revenue goals.
• Coordinate integrated go-to-market plans across marketing channels in support of product launches, seasonal initiatives, and key business objectives.
• Own the planning, prioritization, and performance of email marketing programs, including customer segmentation and targeting strategies that support acquisition and retention objectives.
• Drive ongoing testing and optimization to improve email marketing effectiveness.
• Lead paid media planning and prioritization across the parts, gear, and accessories portfolio, partnering with media agencies and Digital teams to optimize performance.
• Manage channel investments, maximize return on marketing spend, and apply performance data to future media investment decisions.
• Lead customer cultivation initiatives across owner communications, loyalty-focused programs, direct mail, and customer relationship management programs.
• Develop customer lifecycle strategies designed to increase engagement, repeat purchases, and long-term customer value.
• Establish key performance indicators and reporting frameworks, analyze campaign results, and present actionable recommendations, learnings, and optimization opportunities to stakeholders and leadership.

Desired Competencies

• Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind.
• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Data & Analytical Literacy: You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role.

Qualifications

• Bachelor's degree in business, marketing, or a related field; Master of Business Administration preferred.
• At least five years of marketing or related experience; digital marketing experience preferred.
• Demonstrated leadership and mentoring experience.
• Excellent written and verbal communication skills.
• Ability to lead cross-functional work, manage multiple priorities, and deliver assignments on time and within budget.
• Ability to collaborate effectively across functions and organizational levels.
• Ability to work autonomously at locations such as video shoots, shows, and events.
• Strong Microsoft Office skills.
• Ability to work in a standard hybrid working environment.
• Ability to travel up to 10%.
• This position is not eligible for sponsorship.

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.

Benefits

• Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture.
• At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan.
• Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future.
• In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimb.