Sr. Associate, Digital Shelf

Mammoth Brands; New York (NY); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity in Mammoth Brands

Flexible time off and working hours

L&D stipend

Sabbatical after 5/10/15 years

Paid parental leave

Job summary

Mammoth Brands Inc. seeks a dynamic Walmart Digital Shelf Manager to lead creative asset management for Harry’s, Lume, and Flamingo on Walmart.com.

You will own the end‑to‑end creative process, from product listings to A+ content, translating data into visuals that drive sales and strengthen brand positioning. You will collaborate with brand, retail, and analytics teams, optimize SEO/AEO, and scale successful assets across other retailers, while staying ahead of Walmart updates and marketplace

Qualifications

• Educational or professional background in graphic design, marketing, advertising, or related fields.
• 2–3 years of ecommerce or digital shelf experience, with Walmart ecosystem exposure.
• Experience managing Walmart creative assets, item setup, and storefront standards.
• Data‑driven mindset; ability to link creative decisions to business outcomes.
• Experience troubleshooting Walmart back‑end issues and driving improvements.

Responsibilities

• Lead end‑to‑end Walmart creative asset creation, editing, and optimization for Harry’s, Lume, and Flamingo on Walmart.com.
• Collaborate with brand, retail, advertising, creative, and analytics teams to align on strategy.
• Drive SEO/AEO for Walmart listings and ensure compliance with image specs and storefront standards.
• Develop and test hypotheses on creative updates, measuring impact with an analyst.
• Translate performance data into compelling visuals and sales growth narratives.
• Scale winning assets to other marketplaces like Target, Ulta, and Kroger.
• Monitor Walmart platform updates and proactively address issues affecting launches.

Skills

Graphic design

Marketing

Advertising

E-commerce / digital shelf

Walmart ecosystem knowledge

Data-driven mindset

Adobe Creative Suite

Figma

Communication & collaboration

Tools

Salsify

Syndigo

Adobe Creative Suite

Figma

Job description

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day‑to‑day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

Mammoth Care is investing in our digital shelf capabilities to support growth alongside our retail partners, and Walmart digital in particular is growing quickly. It’s an exciting time to join.

We are seeking a dynamic Walmart Digital Shelf Manager to lead creative asset management for Harry’s, Lume, and Flamingo on Walmart.com. The ideal candidate has experience building best‑in‑class digital shelf for omnichannel retailers, with a major focus on Walmart, and pairs it with a strong creative vision and a growth‑minded, analytical approach. You will develop and optimize every creative element of our retail presence, including product listings, A+ / Rich Media, and brand storefronts, translating performance data into compelling visual narratives that drive sales and strengthen our brand positioning.

Key Responsibilities

• Collaborate with the Brand Creative and Amazon digital shelf team to develop and execute creative strategy for Harry’s, Lume, and Flamingo on Walmart.com and all other retailers
• Partner with production teams, copywriters, and launch coordinators on Walmart art direction to deliver seamless new product launches.
• Lead the end‑to‑end process of creating, editing, and optimizing Walmart and retail specific creative assets, ensuring a cohesive and compelling brand narrative across listings, A+ / Rich Media, storefronts, and advertising materials.
• Optimize main images to lift CTR (benefiting advertising) and A+ / Rich Media to drive CVR.
• Form a hypothesis for each creative update and work with an analyst to track its impact. Explain the “why” behind changes to the brand and creative teams, tying creative work back to commercial strategy and broader brand goals.
• Collaborate closely with brand, retail, advertising, creative, and analytics partners to ensure cohesive and effective brand representation. Work with your manager to scope and prioritize your own work and clarify ownership across teams.
• Apply winning assets and learnings to other retail marketplaces such as Target, Ulta, and Kroger, within each marketplace’s creative requirements, and build reusable templates the broader team can use.
• Proactively monitor Walmart’s evolving best practices and platform updates, anticipating issues before they affect launches or ad performance.

Walmart Data & Technical Ownership

• Build and upload Walmart listings from a creative point of view, partnering with retail leads on item setup so every item meets Walmart requirements and is optimized for SEO and AEO (Answer Engine Optimization)
• Apply a deep understanding of Walmart’s back end, categorization, and browse nodes to set items up for optimal performance.
• Troubleshoot back‑end Walmart issues that block creative updates (publishing errors, content rejections, mis‑categorized items) and drive them to resolution.
• Monitor listing health and creative performance data (content quality, CTR, CVR, search visibility) and recommend priorities based on what moves the business.
• Ensure full compliance with Walmart image specs, storefront requirements, and Terms of Service.

Qualifications

• Educational or professional experience in graphic design, marketing, advertising, or a related field.
• Roughly 2-3 years of e‑commerce or digital shelf experience, including meaningful creative experience within the Walmart ecosystem.
• Demonstrated expertise managing and optimizing creative assets for Walmart, including a deep understanding of item setup, categorization, browse nodes, and marketplace‑specific creative requirements, image specs, storefront standards, and Terms of Service.
• Data‑driven mindset: able to connect creative decisions to commercial outcomes and form testable hypotheses. You don’t need to be an analyst, but you should partner with one to measure results.
• Experience troubleshooting back‑end Walmart issues when updating creative assets (e.g., A+ / Rich Media, storefronts)
• Exceptional organization, communication, and collaboration skills, with the ability to work across departments and thrive in a fast‑paced environment supporting three brands.
• Ability to work autonomously, running well‑scoped work end to end with minimal guidance and delivering on time and in full.
• Proficiency with Adobe Creative Suite or Figma.
• Content syndication platform experience (e.g., Salsify, Syndigo) is preferred but not mandatory. Experience with SEO/AEO, Walmart Connect, or other retail marketplaces is also a plus.

Benefits and perks

• Medical, dental, and vision coverage
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $95,000 to $110,000 , but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.

Demographic Questions - US

Please take a moment to self-identify via this voluntary survey . Individual responses collected from this survey:

• Will not be accessible to anyone making hiring decisions with respect to this role
• Will have no bearing on your application or candidacy

This data will be used exclusively for analytics-based reporting related to our Diversity & Inclusion efforts. This data helps further Harry’s mission to bring together individuals from different backgrounds and perspectives as we strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We hope that you will choose to answer.