Sr. Associate Brand Manager, Pringles

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars is seeking a Sr. Associate Brand Manager to support the cell team in building brands and delivering the value creation plan in Chicago.

You will lead cross-functional teams in planning, execution, and analysis of projects, owning analytics, activations tracking, and forecasting for your business. The role requires a Bachelor's degree (MBA preferred), 3+ years in marketing (CPG) and strong communication, analytics, and project-management skills.

Qualifications

• Bachelor's degree required; MBA preferred.
• 3+ years of Marketing experience, preferably in CPG.
• Experience with Nielsen data.
• Strong communication across all levels.
• Analytical thinker with data-driven insights.
• Proven ability to manage complex projects.
• Entrepreneurial, proactive, and collaborative.

Responsibilities

• Analyze brand performance, category trends, and opportunities to improve plans.
• Influence brand strategy and growth opportunities using consumer and brand data.
• Monitor budgets for brand advertising and promotions.
• Review activities post-launch to extract learnings and optimize future efforts.
• Execute marketing plans with cross-functional collaboration and rigorous tracking.
• Develop and track growth levers through analysis (price-pack, reach, etc.).
• Collaborate with Sales and Customer Marketing to engage key customers and forecast demand.

Skills

Brand Marketing

Cross-functional leadership

Analytics

Communications

Forecasting

Project management

Influencing without authority

Education

Bachelor's degree

MBA preferred

Tools

Nielsen

Job description

Office-based

The Senior Associate Brand Manager (Sr. ABM) will be responsible for supporting the cell team to build brands and deliver the cell value creation plan. They will support the Marketing team and will lead cross-functional business teams in the planning, execution and analysis of various projects and initiatives. They will own analytics, planning/executing/tracking activations, portfolio planning and forecasting for their business. Additionally, Sr. ABM will have opportunities to assist in the development of brand strategy and the execution of various marketing activities to achieve specific brand/season objectives, including delivery of sales, MAC, and Household Penetration targets.

Job Description

Sr. Associate Brand Manager- Salty

Chicago, IL

Office-based

The Senior Associate Brand Manager (Sr. ABM) will be responsible for supporting the cell team to build brands and deliver the cell value creation plan. They will support the Marketing team and will lead cross-functional business teams in the planning, execution and analysis of various projects and initiatives. They will own analytics, planning/executing/tracking activations, portfolio planning and forecasting for their business. Additionally, Sr. ABM will have opportunities to assist in the development of brand strategy and the execution of various marketing activities to achieve specific brand/season objectives, including delivery of sales, MAC, and Household Penetration targets.

What are we looking for?

• Bachelor's degree required. MBA preferred
• 3+ years' Marketing work experience required, preferably within CPG industry.
• Previous experience with Nielson
• Strong communication skills (oral, written, listening). This includes ability to give effective presentations to all levels of management.
• High levels of interpersonal skills, specifically around influencing without direct authority, resolving conflict, and creative problem solving.
• Proven analytic skills. Must be comfortable mining and analyzing data, then developing clear and actionable conclusions/recommendations.
• Proficient in managing complex projects. Well organized, successful at prioritization, attentive to details, clear oral and written communicator.
• Biased toward action. Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
• Resilient problem solver. Can build consensus even if all team members may not agree. Can find creative solutions and common ground to move key initiatives forward.

What would be your key responsibilities?

• Analyze & review brand/season/cell performance, competitive dynamics, and category trends to offer recommendations to increase effectiveness of plans and execution.
• Influence brand strategy and growth opportunity recommendations leveraging customer, consumer, and brand data.
• Monitor brand expenditures and manage the advertising and consumer promotions budget.
• Conduct post evaluation of activities, extracting insights to develop lessons learned and recommendations for future brand activity.
• Execute marketing plans - activation, renovation, and innovation - with excellence, including cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction, and learnings to improve future performance.
• Develop & track growth levers through flywheel analysis (i.e., price-pack, reach+, etc.)
• Collaborate with Customer Marketing to engage Sales and join key customer calls.
• Participate actively in forecasting to understand brand and market trends and drive a quality demand call.

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00