Sr. Art Director

Smartly; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Five weeks PTO and holidays

Healthcare packages

401K + equity

Wellness reimbursement

Volunteer time off

Donations matching

Job summary

Smartly is seeking an Art Director to join its Global Creative Service team in New York. You’ll blend creative thinking, technology, and data to craft paid social campaigns for leading brands, shaping visual strategies and turning ideas into scalable creative.

You will collaborate directly with clients and cross-functional partners to push the boundaries of design, video production, and AI-powered automation, delivering high-quality outcomes at scale.

Qualifications

• Experience leading paid social campaigns in agencies or in-house creative environments.
• Portfolio demonstrating conceptual thinking and performance-focused digital advertising.
• Strong knowledge of Meta, TikTok, Snapchat, Pinterest, Google and YouTube formats and placements.
• Understanding of design, video production, and visual branding.
• Experience translating client needs into clear creative strategies.
• Comfort using campaign data to inform creative decisions.

Responsibilities

• Lead the creative development of paid social campaigns from concept through production and delivery.
• Partner with clients to define visual strategies and translate goals into effective ads.
• Create scalable, cross-channel campaigns for global advertisers across major platforms.
• Use performance data to drive insights and iterate on creative.
• Apply templating, automation, scaling, and AI-powered tools to produce high-quality creatives.
• Collaborate with Global Creative Director and cross-functional partners to grow client relationships.
• Provide feedback on creative functionality to product managers and developers.

Skills

Paid social leadership

Client collaboration

Creative direction

Understanding of ad platforms

Data-driven decision making

Team collaboration across disciplines

AI-powered workflows

Tools

AI tools

Job description

As an Art Director on Smartly’s Global Creative Service team, you’ll combine creative thinking, technology, and data to build paid social campaigns for leading global brands. You’ll work directly with clients to shape visual strategies and turn ideas into high-quality, scalable creative, while exploring how AI, automation, and Smartly’s technology can make creative work more effective.

What You Will Do

• Lead the creative development of paid social campaigns, taking ideas from initial concepts through production and delivery.
• Partner directly with clients to define visual strategies and translate their brand and business goals into effective digital advertising.
• Create scalable, cross-channel and full-funnel creative campaigns for global advertisers across platforms including Meta, TikTok, Snapchat, Pinterest, Google, and YouTube.
• Use campaign performance data to understand what is working and turn those insights into creative recommendations and new iterations.
• Apply Smartly’s creative capabilities, including templating, automation, scaling, and AI-powered tools, to produce high-quality creative efficiently.
• Collaborate with the Global Creative Director and cross-functional partners to demonstrate what is possible with Smartly’s creative technology and help grow client relationships.
• Work with product managers and developers to provide feedback on creative functionality and contribute to the development of tools that support scaled creative production.
• Advise clients and internal teams on creative best practices across digital media and emerging advertising formats.

What We Are Looking For

• Strong experience creating and leading paid social advertising in an agency, digital agency, or in-house creative environment.
• A portfolio demonstrating both conceptual thinking and high-quality, performance-focused digital advertising.
• Strong knowledge of social and digital advertising platforms such as Meta, TikTok, Snapchat, Pinterest, Google, and YouTube, including their formats and placements.
• Deep understanding of design, video production, and editing, with a strong eye for branding and visual quality.
• Experience working directly with advertisers or clients, translating business needs into clear creative strategies and concepts.
• Confidence using data and campaign performance insights to inform creative decisions and improve advertising.
• Experience collaborating across disciplines, particularly with product managers, developers, strategists, or other technical partners.
• An understanding of SaaS and scaled creative technology, with curiosity about how AI and automation can improve creative workflows.

What We Offer You

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Salary in USD: $100,000 - $150,000

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.