Sr Analyst Omnichannel

academy; Katy (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Data Analyst to drive marketing and e-commerce analytics, focusing on experimentation, customer behavior, and omnichannel performance. You will collaborate with analytics, product, and IT teams to craft data-driven recommendations and dashboards that empower business decisions.

Ideal candidates have 3+ years in data analytics, strong SQL, Python or R, and experience with Adobe/Google Analytics in cloud environments.

Qualifications

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Responsibilities

• Experimentation & A/B Testing: Design and analyze rigorous A/B and multivariate tests across marketing campaigns, e-commerce experiences, and customer touchpoints.
• Web & Business Analytics: Analyze digital and transactional customer behavior to evaluate omnichannel strategies and identify friction points.
• Data Product Ownership: Collaborate with data engineers to define data requirements and build scalable, cloud-based analytics solutions (dashboards, data marts).
• Agentic Analytics & Recommendation Systems: Contribute to analytics frameworks that automate insights and next-best-action recommendations.
• Collaboration: Work with product, finance, marketing, operations, and IT to align data solutions with business objectives.
• Data Visualization & Communication: Create visualizations and presentations to communicate insights to technical and non-technical audiences.
• Mentorship & Leadership: Guide analysts and promote accountability and data-driven impact.
• Innovation: Stay current with analytics tools and industry trends to drive continuous improvement.

Skills

Python

R

Scala

SQL

Adobe Analytics

Google Analytics

BigQuery

Snowflake

Redshift

A/B Testing

Multivariate Testing

Data Visualization

Excel

PowerPoint

Education

Bachelor's degree in quantitative field

Tools

Cloud dashboards

Data Marts

Job description

Who We Are

At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country - but what truly sets us apart is our people. We're a passionate, purpose-driven team that's as committed to each other as we are to our customers.

We've spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member's journey. What fuels us? Our belief in the power of fun.

Here, you won't just help customers gear up for their next adventure - you'll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can't lose!

Education

Bachelor's degree (BA, BS with strong coursework in a quantitative field, such as Engineering, in Data Science, Computer Science, Statistics, Mathematics, Economics, Engineering, or a related field), or equivalent years of work experience.

Work Experiences

3+ years of experience in a data analyst role, ideally focused on marketing, customer analytics, or e-commerce performance.

Experience with retail analytics + omnichannel will be a plus.

Skills

• Ability to work well under pressure while consistently meeting time-sensitive deadlines.
• Ability to work well independently, as well as effectively contribute to a team environment.
• Ability to prioritize workload, meet multiple deadlines simultaneously in a fast-paced, frequently changing environment
• Strong interpersonal, written, and verbal communication skills, detail-oriented, with the ability to interact with all levels of end users and technical resources.
• Proficiency in programming languages such as Python, R, or Scala.
• Advanced proficiency in SQL and experience working in cloud-based data environments (e.g., BigQuery, Snowflake, Redshift).
• Strong hands‑on experience with Adobe Analytics, Google Analytics, and Quantum Metric.
• Demonstrated ability to design and analyze A/B and multivariate experiments.
• Proven strength in telling stories with data and delivering clear, concise recommendations to technical and non-technical stakeholders.
• Strong Microsoft Office program experience, including Excel, Word, and PowerPoint.

Responsibilities

• Experimentation & A/B Testing: Design and analyze rigorous A/B and multivariate tests across marketing campaigns, e-commerce experiences, and customer touchpoints. Guide stakeholders on test planning, sample sizing, and success metrics to ensure statistically valid insights. Translate test results into clear, compelling stories and actionable recommendations to optimize engagement, conversion, and retention.
• Web & Business Analytics: Analyze digital and transactional customer behavior to evaluate customer interactions across platforms. Deliver insights that measure the effectiveness of omnichannel sales strategies and uncover friction points in the customer journey. Craft data narratives that connect tactical observations to business impact, driving cross-functional alignment and action.
• Data Product Ownership: Collaborate with data engineering teams to define data requirements and build scalable, cloud-based analytics solutions (e.g., dashboards, data marts). Empower stakeholders through self-serve tools and reporting solutions that support decision-making and operational visibility. Ensure high data integrity and transparency in all outputs and documentation.
• Agentic Analytics & Recommendation Systems: Contribute to the development of agentic analytics frameworks that automate insight generation and deliver next-best-action recommendations. Support the evolution from reactive to proactive analytics through intelligent tooling and AI/ML enablement. Drive adoption of decision intelligence tools by demonstrating their value through impactful storytelling and use-case alignment.
• Collaboration: Work closely with stakeholders across business units, including product, finance, marketing, operations, and IT, to understand business needs, define requirements, and align data science solutions with business objectives.
• Data Visualization & Communication: Create compelling visualizations and presentations that effectively communicate complex analysis, insights, and recommendations to both technical and non-technical audiences.
• Mentorship & Leadership: Lead by example to build a culture of accountability and rigor to substantiate proven business impact with data, providing mentorship and guidance to other analysts on the team.
• Innovation: Keep current with technical and industry developments, tools, and technologies in the field of data analytics, and identify opportunities for continuous improvement and innovation within the organization.

Physical Requirements & Attendance

Acceptable level of hearing and vision to perform job duties

Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

Regular attendance required

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discr