Sr. Analyst, Marketing Analytics

Beyond Finance; Chicago (IL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision programs

Generous PTO

Paid holidays

Paid parental leave

401(k) matching program

Job summary

An established industry player is seeking a Marketing Analytics Senior Analyst to join their dynamic team. This role offers the opportunity to conduct in-depth analyses that optimize marketing performance and enhance sales effectiveness. As a key player in a collaborative environment, you will work cross-functionally to deliver actionable insights that drive significant business results. With a focus on data-driven decision-making, you will be hands-on in analyzing data, developing reports, and communicating findings to stakeholders. If you thrive in a fast-paced setting and are passionate about making a difference, this is the perfect opportunity for you.

Qualifications

• 2+ years in marketing, product, strategy, or business analytics.
• Strong data and analytical skills with experience in SQL and Excel.

Responsibilities

• Analyze data to provide insights for customer acquisition and retention.
• Build automated reporting and dashboards to track key metrics.

Skills

SQL

Excel

Data Visualization

Dataset Manipulation

Marketing Analytics

Experiment Design

Statistical Analysis

Paid Media Strategy

Education

Bachelor's Degree in Marketing, Business, or related field

Tools

Looker

Job description

At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their path to a brighter future.

While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.

About the Role

The Marketing Analytics Sr. Analyst will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver novel, actionable insights that contribute to meeting company goals.

The ideal candidate is a results-driven, strategic thinker who thrives in a dynamic, fast-paced environment. Exceptional candidates will have best-in-class data skills including SQL, Excel, dataset manipulation, and data visualization.

A successful Senior Analyst will quickly build a deep understanding of the business and be able to effectively communicate results and present recommendations to stakeholders. The Senior Analyst will be hands-on in analyzing data, developing reports, and driving meaningful change through data-backed recommendations. They are adaptable and can prioritize effectively to deliver impactful results.

What You'll Do

• Extract, clean, and analyze data to provide actionable insights to improve customer acquisition and retention
• Liaison between Data, Business Intelligence, Analytics, Operations and Sales to ensure continuous alignment and fulfillment of data needs
• Conduct deep-dive analyses on major marketing and sales initiatives, operational trends, challenges, and opportunities
• Build and maintain automated reporting and dashboards to track key metrics
• Partner with the product and operations teams to design and execute tests
• Manage multiple projects simultaneously in a fast-paced FinTech/start-up environment, adapting to changing priorities as needed

What We Look For

• 2+ years professional experience in marketing, product, strategy, or business analytics
• 2+ years professional experience in paid media strategy, measurement, and optimization
• Experience with experiment design and statistical analysis
• Best-in-class data and analytical skills
• Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.
• A proactive and curious mindset with a strong desire to grow and develop
• Quick learner; willing to dive in and get their hands dirty
• Demonstrated ability to prioritize and deliver results in a fast-paced environment
• Looker experience is a plus

Why Join Us?

While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:

• Considerable employer contributions for health, dental, and vision programs
• Generous PTO, paid holidays, and paid parental leave
• 401(k) matching program

And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.