Sr. Advocacy Communications Lead

American Heart Association; Dallas (TX); Remote; USD 100,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Job summary

The American Heart Association in Dallas is seeking a Senior Advocacy Communications Lead to shape enterprise-wide public policy messaging and campaigns. You will guide strategic plans, coordinate content across heart.org and digital hubs, and provide counsel to national and regional advocacy teams.

This role supports Health Care by Food and other initiatives, offers remote flexibility, and emphasizes work-life harmony, Heart U development, and a comprehensive benefits package.

Qualifications

• Bachelor's degree in Journalism, PR, Political Science, Public Policy, or equivalent experience.
• 5+ years in public relations, corporate communications, or journalism.
• Experience with earned media strategy and reporter outreach on public policy topics.

Responsibilities

• Develops and implements strategic communications plans for policy and scientific statements.
• Manages advocacy content across heart.org and designated digital hubs.
• Provides strategic counsel to state- and market-based staff supporting campaigns.
• Leads communication strategies for priority public policy campaigns.
• Creates audience-centered messages, materials, toolkits, and resources for campaigns.
• Represents the team in cross-functional issues-management efforts.

Skills

Public relations

Policy communications

Media outreach

Grassroots engagement

Strategic counsel

Education

Bachelor's degree

Tools

Canva

Adobe Suite

Job description

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Senior Advocacy Communications Lead based out of our National Center office! This position can be remote.

The Sr. Advocacy Communications Lead develops and implements enterprise-wide communications strategies to promote the American Heart Association’s policy statements and positions and advance its public policy priorities. Working with Advocacy and Marketing Communications staff at the national and regional levels, this role develops communications resources, provides strategic counsel and supports state and community advocacy campaigns across paid, earned, owned and organic channels. The position also develops communications approaches for special initiatives, including Health Care by Food™, and coordinates advocacy content across heart.org and other digital hubs.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develops and implements strategic communications plans for Heart Association policy and scientific statement releases, including message development, media relations, organizational communications and supporting materials.
• Manages the development, governance and timely update of advocacy-related content on heart.org and designated digital hubs. Coordinates with the Grassroots team to align supporting content with issue action centers on heartpowered.org.
• Provides strategic counsel, communications planning and technical assistance to state- and market-based Marketing Communications and Advocacy staff supporting active public policy campaigns.
• Leads the development of communications strategies and tactics for priority state and community public policy campaigns, with the goal of building understanding and support among priority audiences.
• Develops and manages audience-centered messages, materials, toolkits and other resources that support consistent campaign implementation across markets.
• Provides strategic Advocacy Communications counsel for emerging priorities and represents the team on cross-functional workgroups as assigned.

Qualifications

• Bachelor's degree in Journalism, Public Relations, Political Science, Public Policy, or equivalent work experience.
• Five (5) years of the following experience, eight (8) years is preferred:
• Extensive experience in public relations, corporate communications, and/or journalism.
• Demonstrated experience with earned media strategy and reporter outreach, particularly on public policy topics.
• Working knowledge of federal, state, and local public policy processes and how communications can support policy campaigns.
• Experience integrating communications and grassroots engagement strategies in public policy campaigns.
• Ability to translate complex public policy research and positions into clear, audience-appropriate communications.

Preferred

• Knowledge of health policy issues.
• Experience working with or in a non-profit organization.
• Experience working with remote staff and teams.
• Experience with graphic design through Canva or Adobe Suite.
• Experience contributing advocacy subject-matter expertise and message development to cross-functional issues-management efforts.
• Experience using generative AI tools (such as Microsoft Copilot) to support communications planning and content development while applying appropriate review, accuracy, brand-maintaining quality, and ethical standards.

Compensation & Benefits

The expected pay range will be $100,000 to $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

US-TX-Dallas