SR AD, Pets Marketing

Boehringer Ingelheim; Duluth (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Boehringer Ingelheim in Duluth, GA seeks a Senior Associate Director, Pets Marketing to lead the development, implementation, and evaluation of marketing strategies for key animal health brands. The role focuses half on marketing/brand strategy and half on supporting execution, leading a team of marketing professionals, and driving growth across the portfolio in a matrix organization.

You will collaborate with field teams, scientists, and regional colleagues to optimize campaigns, forecasts, and

Qualifications

• Bachelor’s degree and 10+ years product marketing or field sales experience.
• DVM with 6+ years AH industry experience.
• Strong communication, presentation, and facilitation skills.
• Ability to lead teams and manage large-scale projects.

Responsibilities

• Develop and implement marketing strategies to grow sales and market share.
• Lead a team of marketing professionals and coordinate cross-functional partners.
• Forecast budgets and manage brand resources.
• Drive customer-centric strategies aligned with business goals.

Skills

Product Marketing

Field Sales

Communication

Stakeholder Relationships

Project Management

Leadership

Education

Bachelor's Degree

DVM

Job description

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Senior Associate Director, Pets Marketing will lead the development, implementation, and evaluation of marketing strategies. This role will manage and develop team of marketing professionals. The incumbent will spend half of their time focused on Marketing or brand strategy and support implementation. The SR AD, Pets Marketing leads launch and long-term growth strategies for key accounts, service areas, or brands.

Duties & Responsibilities

• Responsible for the development, implementation, and execution of strategic plans that optimize sales, market share and revenue growth for selected area of responsibilities.

• Oversees development of strategic plans and launch plans for a set of brands or focus area in the short and long term.

• Directs consistent execution of species business plan with internal and external cross functional team ensuring customer centricity goals are met.

• Responsible for setting internal team expectations and training around customer centricity to ensure customer expectations are exceeded.

• Identifies and acts upon insights using market research, industry trends, competitive intelligence, and understanding of therapeutic areas for business portfolio.

• Ensures team members develop capabilities to use data sources to drive therapeutic areas for desired business results.

• Forecasts and manages net sales and operating expense budget, including appropriate management of brand resources.

• Oversees the promotional mix -- traditional forms of promotion with newly evolving technologies -- for the individual brand through appropriate resource allocation that meets brand objectives and customer needs.

• Manages team to develop a robust sales and product supply forecast and ensures key tracking measures are in place.

• Influences field force to meet and exceed customer expectations by following strategic plans for their entire area of responsibility.

• Coaches, develops, and monitors team members' performance including MAG plans, timely feedback.

• Identifies performance challenges, creates action plans, and monitors effectiveness of action plans.

Requirements

• Bachelor’s and ten-plus (10+) years product marketing or field sales experience, of which six (6) years of marketing or relevant AH experience, includes but not limited to AH roles in field sales, technical support, customer care or veterinary practice.

OR

• DVM and six-plus (6+) years relevant Animal Health industry experience.

• Written and verbal communication skills along with excellent presentation and facilitation skills.

• Strong interpersonal skills and ability to develop key stakeholder relationships.

• Organization, planning & project management skills along with solid decision making & negotiation skills.

• Proven ability to work on multiple projects & prioritize effectively.

• Strategic thinking, initiative, and creativity and proven track record for innovation.

• Ability to develop and evolve strategic & tactical elements based on research data & industry trends.

• Problem solving and analytical skills.

• Ability to collaborate and gain buy in from stakeholders to deliver results in a matrix organization.

• Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals.

• Ability to lead others.

• Previous experience leading a larger scale business project including development & implementation of project plan and metrics and achievement of goals.

• People leadership experience preferred.

• Project leaderships with high visibility preferred.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.

• Must be willing to take a drug test and post-offer physical (if required).

• Must be 18 years of age or older.

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.