Sr. AD, Marketing, CRM Integration

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 196,000 - 294,000; Full time

Job summary

Boehringer Ingelheim is seeking a Sr. AD, Marketing, CRM Integration to manage brand plans, marketing tactics, and forecasts for a US brand or indication.

Based on-site in Ridgefield, CT with 2–3 days of hybrid flexibility, you will provide leadership and guidance to the brand team and external partners to drive strategic execution. The role requires 8+ years in pharma marketing (5+ in US markets), MBA preferred, and experience with digital partners, analytics, and budget management.

Qualifications

• Eight-plus years of experience in the pharmaceutical industry or marketing.
• MBA preferred.
• Experience working with digital partners to develop and execute initiatives (e.g., Google, media providers, social platforms).
• Experience in guiding digital analytics and driving metrics-based optimization.
• Demonstrated leadership and coaching abilities.
• Ability to manage budgets and resources in a highly matrixed organization.
• Willingness to travel as needed.

Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans.
• Leads development and implementation of marketing tactics to meet goals.
• Oversees tactical plans (sales/promotional tools, samples, PR/media, websites, market research, etc.).
• Represents the brand with internal and external stakeholders.
• Leads brand positioning and messaging to achieve objectives.
• Collaborates with brand team members, external agencies and extended teams to align tactics with strategy.
• Monitors product performance and market research to identify growth opportunities.

Skills

Leadership

Project management

Budget management

Travel

MS Office

Education

Bachelor's degree

MBA

Job description

Compensation Data

The base salary range for this position is $196,000 to $294,000. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here (https://www.boehringer-ingelheim.com/us/careers/explore-our-company/our-total-rewards) .

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Sr. AD, Marketing, CRM Integration manages and coordinates the development, implementation and monitoring of brand plans for a US brand or an indication for a brand. This role participates in the development of marketing strategies and leads the development of marketing tactics to meet business goals. The incumbent is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others. Leads Global Brand Planning process and ICP generation, including planning, updates, reporting and Corporate interface. Manages development, management and monitoring of product forecasts and brand expense budget.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans.
• Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements.
• Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Represent brand with internal and external stakeholders.
• Plays a lead role in the development and execution of brand positioning and messaging to achieve goals.
• Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy.
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives.
• Assists in the development and monitoring of product forecasts and brand expense budgets.
• Meets financial targets for the brand including net sales, discounts, market share and expenses.
• Supports annual business planning process as per schedule.
• Presents to Senior Management as needed.
• Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long‑term commercial value.

Requirements

• Bachelor’s degree required; MBA preferred.
• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics‑based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post‑offer physical (if required).
• Must be 18 years of age or older.

JOB ID

39017

Job function

Marketing

Career level

Experienced professionals

Organization

BI Pharmaceuticals, Inc.

Working time

Full‑Time

Job flexibility

Hybrid

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment, which benefits our employees, patients, and communities. All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law