Sr Account Director

Snow Companies, LLC; Williamsburg (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Snow is seeking a Senior Account Director to be the face of the agency to clients, guiding strategic marketing initiatives and cross-functional teams to grow brand impact and patient engagement. You will manage multiple accounts with autonomy, develop the SOWs, and lead strategic planning with clients and internal teams.

The role requires deep pharma/healthcare advertising experience, strong communication, and a proven ability to mentor and develop others.

Qualifications

• Bachelor's degree from a four-year college or university and three to five years of related experience and/or training preferred.
• Candidates must have a valid driver’s license
• In some instances, a passport may be necessary

Responsibilities

• Conduct regular meetings with the Account Team
• Maintain close contact with everyone on the Account Team and be aware of all ongoing projects
• Provide Account Team with support, guidance, and resources as necessary
• Manage product strategy and ensure tactical implementation relating to product strategy
• Provide short- and long-term direction for product
• Confer with Account Team for internal issue resolutions related to team dynamics
• Mentor, review ongoing performance results, and identify needs or development of team members
• Implement coaching or mentoring partnerships as appropriate
• Keep VPs apprised of key issues regarding account status
• Manage the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a strategic and timely manner
• Review and approve all materials before client review
• Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
• Partner and collaborate with Creative Team for development of materials
• Analyze business developments within brand/disease category and competitive landscape to identify new areas for growth
• Lead development of strategic recommendations to clients, and look for opportunities to upsell Snow’s programs and services
• Manage multiple accounts
• Develop SOWs for clients in partnership with management
• Prepare for and attend strategic planning meetings with clients
• Develop internal processes and procedures for best practices across company
• This position may include up to 30% in travel

Skills

Communication skills

Pharma advertising experience

Presentation skills

Team leadership

Mentoring/Coaching

Business development

Management experience

MS Office (PowerPoint/Excel/Word)

Education

Bachelor's degree

Tools

PowerPoint

Excel

Word

Job description

The Senior Account Director is the “face” of Snow to the client. They serve as an agency leader, strategically guiding clients to achieve their communication and business objectives, fostering brand growth through deep category knowledge, strategic marketing acumen, value-added relationships, and a genuine passion for patients. The Senior Account Director typically has the responsibility of managing several clients, works with a high level of independence, grows business, proficiently manages and develops others, has deep operational knowledge, fosters collaborative cross-functional teams, and exhibits strong strategic leadership.

Agency

Snow

Job Function

Account Management and Growth

Job Subfunction

Account Management

Job Description

The Senior Account Director is the “face” of Snow to the client. They serve as an agency leader, strategically guiding clients to achieve their communication and business objectives, fostering brand growth through deep category knowledge, strategic marketing acumen, value-added relationships, and a genuine passion for patients. The Senior Account Director typically has the responsibility of managing several clients, works with a high level of independence, grows business, proficiently manages and develops others, has deep operational knowledge, fosters collaborative cross-functional teams, and exhibits strong strategic leadership.

Snow’s business is centered around the patient journey, and the Senior Account Director, like all positions at Snow, must be open, compassionate, and sensitive to the unique life experiences of our patients and caregivers. The Senior Account Director must be able to incorporate the unique patient/caregiver experience into the strategies and solutions we provide to our clients.

Objectives

• CLIENT RELATIONSHIP: Develops and maintains meaningful and productive client relationships at all levels to ensure that strategic recommendations and tactical deliverables surpass client expectations. Initiates ongoing communication with clients to manage and align expectations, ensure staffing resources and performance expectations are met, and provide strategic counsel. Contributes to the overall client financial management and establishes and meets internal client revenue targets. Provides proactive counsel on external marketplace, competitive pressures, and brand influences, sells agency expertise, gains consensus on patient programs, and develops strategic initiatives.
• STRATEGY: Works with clients to drive strategic efforts that solve their business and communications problems. Proposes ideas and strategies to capitalize on new opportunities and influence decision-making. The Senior Account Director develops expertise that the client relies on for innovation and strategic counsel within the patient community. With a passion for the patients and acquiring knowledge, the Senior Account Director is knowledgeable in brand, category, industry, and communication trends and proactively shares knowledge and points of view.
• ORGANIC GROWTH: Drives a business-building orientation on account teams, secures organic growth opportunities, actively pursues and engages prospective clients to acquire new business, and builds agency partnership opportunities.
• FINANCIAL RESPONSIBILITY: Effectively works with management to strategize approaches to meet forecasting targets. Conveys milestone expectations to their teams and regularly communicates updates to their manager. Ensures billing logistics are handled in a timely fashion, e.g., revenue recognition communications and providing details to the Client Finance Managers. Works with management through the SOW development process.
• MENTORING: Effectively leads and supports employee-engagement opportunities and fosters cross-discipline relationships to better our agency’s culture, resources, talent development, and marketplace position. Sets clear performance expectations, communicates alignment between individual roles and overall organizational strategy, and delivers on employee value proposition. Supports and leverages talent programs and initiatives.

Patient Privacy

The core of our business is working with patients. It is most likely that you will come in contact with personally identifiable information (PII) and personal health information (PHI) of patients living with chronic illnesses. The Senior Account Director will be required to successfully complete and adhere to training courses which may include, but are not limited to:

• Snow Policies and Procedures
• Health Insurance Portability and Accountability Act (HIPAA) requirements such as the Privacy Rule, the Security Rule, and Sunshine Act reporting
• Adverse Event (AE) Reporting
• Privacy and Data Security
• The promotional requirements for pharmaceuticals under the FDA and FTC and other applicable federal or state regulations

Essential Job Functions And Responsibilities

• Conduct regular meetings with the Account Team
• Maintain close contact with everyone on the Account Team and be aware of all ongoing projects
• Provide Account Team with support, guidance, and resources as necessary
• Manage product strategy and ensure tactical implementation relating to product strategy
• Provide short- and long-term direction for product
• Confer with Account Team for internal issue resolutions related to team dynamics
• Mentor, review ongoing performance results, and identify needs or development of team members
• Implement coaching or mentoring partnerships as appropriate
• Keep VPs apprised of key issues regarding account status
• Manage the workload of the team members assigned to the brand, ensuring that all tactics contained in the SOW are being executed in a strategic and timely manner
• Review and approve all materials before client review
• Strong grasp of digital trends in healthcare and ability to interpret reports leveraging brand knowledge for client insight generation
• Partner and collaborate with Creative Team (in terms of brand strategy) for development of materials
• Analyze business developments within brand/disease category, as well as competitive landscape in order to identify and propose new areas for business growth
• Lead development of strategic recommendations to clients, and look for opportunities to “upsell” Snow’s programs and services
• Manage multiple accounts
• Develop SOWs for clients in partnership with management
• Prepare for and attend strategic planning meetings with clients
• Develop internal processes and procedures for best practices across company
• This position may include up to 30% in travel

The Senior Account Director may be asked to perform additional duties and responsibilities consistent with those listed above based upon business needs.

Knowledge

• 5+ years of pharma or healthcare advertising; Experience working with patients preferred

KNOWLEDGE, SKILLS, AND ABILITIES:

• 5+ years of pharma or healthcare advertising; Experience working with patients preferred

Skills & Abilities

• Strong communication/presentation skills
• Significant background in pharmaceutical advertising Account Services
• Ability to craft presentations (new business, creative, tactical, strategy, selling, etc.)
• Ability to lead a team
• Strong mentoring and coaching skills
• Entrepreneurial skill at organically building business
• Management experience
• Proficient in Microsoft PowerPoint, Excel, and Word

Education, Experience, And Related Qualifications

• Bachelor's degree from a four-year college or university and three to five years of related experience and/or training preferred
• Candidates must have a valid driver’s license
• In some instances, a passport may be necessary

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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