Spring 2027 PR and Social Media Internship Program

J/PR; Buffalo (NY); Hybrid; USD 5,800 - 7,000; Full time

Benefits offered by this job

School credit

Stipend $575

Job summary

J/PR and its affiliate 20Two Studio offer a student internship program in the travel, hospitality, and lifestyle fields. The role is primarily in-person at primary US offices (Los Angeles, San Diego, Denver, Nashville, or New York City) with Fridays remote, and a 16-hour weekly commitment.

The program provides integrated learning across PR strategy, media engagement, influencer relations, community management, creative writing, and collaboration with staff and media professionals.

Qualifications

• Must be enrolled in a relevant college/university program to receive academic credit.
• Upperclassman (junior or senior) standing.
• Must be able to commute to one of the US offices for the duration of the internship.
• Complete a 16‑hour training program at the start of the internship.
• Commit to a regular, in‑office weekly schedule (16 hours/week, Fridays remote).
• Foundational understanding of media/PR or digital marketing.
• Self‑starter with ability to work in a hybrid environment.
• Strong written and verbal communication skills.

Responsibilities

• Support Public Relations research on trends, articles, and travel/hospitality clients.
• Assist with writing press materials and media lists.
• Support social media campaigns and influencer relations.
• Help with content creation, media outreach, and reporting.
• Contribute to brainstorming sessions and client work with the team.

Skills

Strong communication

Time management

Research

Team collaboration

Education

College student in Communications/PR/Marketing/J Journalism

Tools

Google Drive

Microsoft Word

PowerPoint

Excel

Mac OS

Job description

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We're passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Our affiliate agency, 20Two Studio, is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career by working on ROI‑driven campaigns, telling compelling stories, and leading with passion. Through our work, we connect our clients with brand‑building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for excellence. The Studio’s full client roster can be found here.

Forbes said "These Women Are Dictating Where You're Traveling," and Inc. Magazine featured J/PR in an article titled, "How Two Millennial‑ish Women Built a PR Powerhouse." This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 50 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).

At both J/PR and 20Two Studio, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work‑life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

The Role

The student internship program is a hybrid (Monday-Thursday in-office) learning and mentorship experience at J/PR. The ideal candidate knows the PR and social basics but is eager to jumpstart your career and is planning ahead for their future. The student internship program provides an integrated learning and training experience that immerses students in the fast‑paced PR and social media marketing industry through interaction with staff, clients, and media.

Students will dig into the basics and beginnings of successful Public Relations and Social Media campaigns, getting exposure to strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and collaboration and networking with professionals. This experience requires reliability, foundational knowledge of PR/media studies or digital marketing through a college/university program, and a passion for the travel, hospitality, and lifestyle industries. Students may be placed on account teams with either J/PR or 20Two Studio upon receiving an offer.

This is primarily an in‑person internship based at one of our primary office locations (San Diego, CA; Denver, CO; Nashville, TN; New York City, NY) and requires a 16‑hour commitment each week. Only Fridays can be remote. The internship is estimated to run from mid January through mid‑May 2027.

Duties and Responsibilities

Public Relations

• Assist in research on upcoming trends, articles, and social media relating to the travel/hospitality industry and PR clients
• Assist with reporting and gathering information to develop efficient pitches
• Assist with writing press materials (for example: fact sheets, media lists, press releases, newsletters, bios/backgrounders)
• Assist in brainstorming and planning sessions/story angles and partnerships
• Assist with data input for weekly reporting/client updates
• Learn and demonstrate basic understanding of Barcelona Principles scoring with oversight from team members
• Learn and navigate Muck Rack for the development of quality media lists
• Learn and navigate Meltwater for reporting and share-of-voice (SOV) analysis
• Other tasks or projects as assigned by manager and account team members

Social Media

• Assist in research on upcoming trends, articles, and social media relating to the travel/hospitality industry & social media clients
• Learn and gain a basic understanding of Tagger (Sprout Social) for influencer analysis
• Provide administrative assistance with media and influencer relations (writing, research, backgrounders)
• Assist with Instagram story creation for assigned clients on Canva
• Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
• Research models/influencers for content shoots
• Assist with the digital filing within content archives for each client
• Source UGC for mockups during the community management process
• Other tasks or projects as assigned by manager and account team members

Professional Growth

• Learn time management tips + tricks
• Gain front-row access to PR and social strategy
• Engage with the industry leaders & award-winning company culture
• Learn to collaborate & network with teams/professional individuals
• Build portfolio & resume
• Perfect your communication skills (industry and internal emails)
• Experience:
• College student with a concentration in Communications, Public Relations, Marketing, Digital Marketing, Journalism, or similar study
• Previous intern experience with PR or social media is beneficial but not required

Requirements

• Must be enrolled in a relevant college/university program to receive academic credit for the internship
• Upperclassman (junior or senior) standing
• Must be able to commute to one of our primary US offices (Los Angeles, CA; San Diego, CA; Denver, CO; Nashville, TN; or New York City, NY) for the duration of the internship
• Complete a 16‑hour training program at the start of the internship
• Commit to a regular, in‑office weekly schedule according to these guidelines (16 hours/week, Fridays remote)
• Proficiency in computer programs, including:
• Google Drive (Docs, Sheets, Slides)
• Word, PowerPoint, and Excel in a Mac OS environment
• Experience with AP writing style
• Foundational understanding of media landscape/journalism and/or social media marketing
• Self‑starter, ability to work independently in a hybrid environment
• Strong oral and written communication skills
• Strong interpersonal skills
• Strong organizational skills
• Critical thinking skills - must be able to identify and resolve problems using training resources

Compensation

• Student interns are compensated with school credit and a stipend upon completion of the internship ($575)
• Academic credit varies and is to be determined by the student interns' universities