Sports Marketing Specialist

Crawford Thomas Recruiting; Ocala (FL); On-site; USD 60,000 - 70,000; Full time

Job summary

Our client in Ocala, FL is seeking a Sports Marketing Specialist to build, launch, and scale a sports brand. You will own campaigns, social media, and digital content, collaborating with marketing, design, and operations teams to support tournaments, bookings, and programs.

The role requires a high-impact, hands-on marketer who can adapt to a fast-paced environment, including nights and weekends for live events. Competitive salary and growth opportunities are available.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of hands-on sports marketing or live events experience.
• Strong copywriting and content development for social media, websites, and email.
• Experience capturing professional photo/video at live events.

Responsibilities

• Serve as the primary sports division marketing liaison, aligning programs, facilities, and promotions.
• Develop and execute campaigns to boost registrations, tournaments, and bookings.
• Collaborate with centralized marketing on paid media using sports-focused insights.
• Own sports social channels: planning, posting, engagement, and reporting.
• Capture high-quality photo and video content at events and live programming.
• Create digital content across websites, emails, and event promotions.
• Monitor guest reviews and respond in a timely, brand-consistent manner.
• Coordinate with design and project management teams to produce assets.
• Track KPIs and report performance; adjust initiatives for profitability.
• Engage with regional sports commissions and associations as needed.

Skills

Marketing strategy

Social media management

Copywriting

Content creation

Video/photo content

Digital campaigns

Audience targeting

Campaign analytics

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Premiere Pro

Final Cut Pro

Lightroom

Photoshop

CMS

Email marketing platforms

Social media scheduling tools

Job description

Salary

$60,000–$70,000 Base Salary (flex. based on exp)

Location

Ocala, FL

Job Summary

Our client is seeking an entrepreneurial and highly motivated Sports Marketing Specialist to support the continued growth of an expanding multi-sport destination. This is a high-impact, hands-on marketing opportunity for someone who wants to help build, launch, and scale a sports brand from the ground up rather than step into a traditional corporate marketing role. The Sports Marketing Specialist will serve as the dedicated marketing champion for the sports division, taking ownership of campaigns, social media, digital content, event visibility, and audience engagement. This individual will collaborate closely with centralized marketing, graphic design, video, and project management teams while supporting tournaments, programs, facility bookings, and other sports initiatives.

Job Responsibilities

• Serve as the primary marketing liaison for the sports division, maintaining a strong understanding of programming, facilities, events, and promotional priorities.
• Support the development and execution of marketing campaigns designed to increase program registrations, tournament participation, and facility bookings.
• Collaborate with centralized marketing teams on paid media campaigns by providing sports-specific audience insights, messaging, and campaign direction.
• Own and manage sports-focused social media channels, including content planning, publishing, community engagement, and day-to-day channel management.
• Capture engaging photo and video content during tournaments, sporting events, and other live programming.
• Write and manage digital content across social media, websites, email campaigns, and event promotions.
• Monitor and respond to guest reviews, comments, messages, and other digital feedback in a timely and brand-appropriate manner.
• Collaborate with internal graphic design, video, and project management teams to create high-quality marketing assets that support campaign objectives.
• Maintain the accuracy, consistency, quality, and relevance of sports-related brand content across marketing channels.
• Support the organization's presence with regional sports commissions, convention and visitors bureaus, trade shows, and relevant professional associations.
• Assist with physical marketing activations and promotional initiatives at sports and industry events.
• Track and report on marketing performance, including reach, engagement, conversions, campaign effectiveness, and key performance indicators (KPIs).
• Partner with internal teams to evaluate marketing initiatives and their impact on sports-related performance and profitability.

Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, or a related field.
• 3+ years of hands-on marketing experience, preferably within sports, live events, premium hospitality, sports tourism, or a regional convention environment.
• Strong professional copywriting and content development experience across social media, websites, email marketing, event promotions, and other consumer-facing communications.
• Experience capturing professional-quality photo and video content in live-event, sports, or other fast-paced environments.
• Familiarity with professional camera equipment and editing software such as Adobe Premiere Pro, Final Cut Pro, Lightroom, Photoshop, or similar programs.
• Strong organizational and project management skills with the ability to manage multiple campaigns, projects, and deadlines simultaneously.
• Working knowledge of digital marketing tools, including email marketing platforms, content management systems (CMS), and social media scheduling software.
• Strong communication skills with the ability to collaborate effectively across marketing, creative, operational, and leadership teams.
• Self-motivated, proactive, and solution-oriented with exceptional attention to detail.
• Must be comfortable working a highly flexible schedule, including nights, weekends, and holidays, to support tournaments, live events, and real-time content capture.

About The Company

Our client is a premier hospitality and entertainment destination offering a variety of sports, events, and guest experiences. As the organization continues to expand its sports programming, they are seeking talented professionals who thrive in a fast-paced, collaborative, and growth-oriented environment. The company offers a supportive workplace focused on exceptional guest experiences, professional development, and long-term growth opportunities.,