Sports Marketing Coordinator

The Walt Disney Company; New York (NY); On-site; USD 56,000 - 77,000; Full time

Job summary

The Walt Disney Company, ESPN division, is seeking a Sports Marketing Coordinator in New York to support marketing and promotional planning across multi-platform properties. This role acts as a liaison among the sports marketing team, media, internal and external creatives, and ESPN cross-functional partners.

You will help develop and execute campaigns for major sports properties, manage timelines and budgets, and translate research into actionable insights, while collaborating with internal

Qualifications

• Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
• Impressive verbal and written skills
• Positive energy with a ‘can do’ attitude
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong work ethic, detail-oriented and collaborates to get the job done.
• Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+
• Sports knowledge including both a fan and business perspective

Responsibilities

• Supports creative development and execution of marketing materials
• Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
• Develops the relationship and production timelines with the internal creative teams
• Ensures accuracy and excellence of all work done internally and by creative agencies
• Providing input on creative development and execution of marketing materials
• Partners closely with Media on the scheduling and delivery of on and off channel assets
• Liaisons day‑to‑day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
• Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
• Aides in the management of the budget.
• Works with the research and media teams to translate data into strategic inputs

Skills

Marketing experience

Budget management

Verbal and written skills

Fast-paced environment

Detail-oriented

ESPN portfolio knowledge

Sports knowledge

Education

Bachelor’s degree or equivalent in Marketing, Business, or related field

High school diploma or equivalent

Job description

Job ID 10163839 Location New York, New York, United States Business ESPN Date posted Oct. 27, 2026

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, PGA Tour, The Masters, PGA Championship, TGL , Australian Open, Wimbledon, US Open, NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

Position Summary

The Sports Marketing Coordinator supports the marketing and promotional planning and execution for several sports properties within the team portfolio. This position provides support in the development and execution of these properties’ marketing strategies and multi-platform promotional plans across ESPN and The Walt Disney Company in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross‑functional organization. This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.

Responsibilities

• Supports creative development and execution of marketing materials.
• Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
• Develops the relationship and production timelines with the internal creative teams
• Ensures accuracy and excellence of all work done internally and by creative agencies
• Providing input on creative development and execution of marketing materials
• Partners closely with Media on the scheduling and delivery of on and off channel assets
• Liaisons day‑to‑day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
• Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
• Aides in the management of the budget.
• Works with the research and media teams to translate data into strategic inputs

Qualifications

• Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
• Impressive verbal and written skills
• Positive energy with a ‘can do’ attitude
• Ability to work in a fast‑paced environment and manage multiple projects simultaneously
• Strong work ethic, detail‑oriented and collaborates to get the job done.
• Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+
• Sports knowledge including both a fan and business perspective

Preferred Qualifications

• Knowledge and an interest in the evolving media landscape and media consumption habits
• Hunger for learning & making a difference; open minded
• A healthy appreciation for the role of sports with cultural trends
• Solution-oriented
• Highly collaborative and a relationship builder
• Strong writer

Required Education

• High school diploma or equivalent

Preferred Education

• Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in NYC is $56,000 to $77,000 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

This position is withESPN Sales & Marketing, Inc., which is part of a business we callESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs (opens in new window) . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world‑class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

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