Sponsorship and New Stores Coordinator

Boot Barn; Irvine (CA); On-site; USD 29,000 - 34,000; Full time

Benefits offered by this job

Competitive hourly rate

Merchandise discount

Paid Time Off

Medical, Dental, Vision and Life

401(k) plan with company matching

Flexible schedules

Growth opportunities

Job summary

Boot Barn in Irvine, CA is seeking a New Stores & Events Coordinator to drive sponsorship marketing for local store openings and relocations. This role partners with Store Operations, Marketing, Planning, Accounting, and external partners to evaluate opportunities, coordinate assets, manage event logistics, and ensure flawless execution of marketing initiatives.

The ideal candidate is highly organized, thrives in a fast-paced environment, and is passionate about authentic community engagement

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2–4 years of experience in marketing, events, sponsorships, retail marketing, project coordination, or related discipline.
• Experience in retail, consumer brands, sports marketing, western lifestyle, or event marketing preferred.
• Strong organizational and written/verbal communication skills.

Responsibilities

• Coordinate sponsorship requests from planning through execution.
• Build and maintain relationships with store teams, vendors, and community partners.
• Manage sponsorship assets, including print and digital advertising, email marketing, and other promotional materials.
• Plan, coordinate, and communicate grand opening activities for new stores and relocations.
• Track sponsorship invoices and reconcile discrepancies.
• Prepare post-event recaps with attendance and sales results.

Skills

Strong communication

Time management

Organizational skills

Relationship building

Negotiation

Initiative

Problem Solving

Professionalism

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Excel

Outlook

Microsoft Office

Job description

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time.

The New Stores & Events Coordinator is responsible for coordinating Boot Barn's local sponsorship marketing strategy and supporting the successful execution of new store openings and relocations. This role partners cross-functionally with Store Operations, Marketing, Planning, Accounting, and external partners to evaluate sponsorship opportunities, coordinate marketing assets, manage event logistics, maintain vendor relationships, and plan new store grand openings. The ideal candidate is highly organized, thrives in a fast-paced environment, and is passionate about creating authentic community engagement while ensuring the flawless execution of marketing initiatives.

Essential Duties and Responsibilities

• Review and evaluate sponsorship requests and coordinate approved sponsorships from planning through execution.
• Build and maintain positive relationships with store teams, rodeo committees, vendors, and community partners.
• Manage sponsorship assets, including print and digital advertising, email marketing, and other promotional materials.
• Communicate Boot Barn's sponsorship involvement and event details to stores and internal business partners.
• Plan, coordinate, and communicate grand opening activities for new stores and relocations.
• Partner with Marketing, Accounting, Buying, Planning, and other internal teams to ensure the timely execution of sponsorships and grand openings.
• Track sponsorship invoices and reconcile discrepancies.
• Manage the sponsorship email inbox and respond to inquiries in a timely manner.
• Prepare post-event recaps, including attendance, sales results, and feedback from stores.
• Support community engagement efforts that strengthen Boot Barn's presence and authenticity in the markets we serve.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Qualifications

• Strong communication, customer service, time management and organizational skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 2–4 years of experience in marketing, events, sponsorships, retail marketing, project coordination, or a related discipline.
• Experience in retail, consumer brands, sports marketing, western lifestyle, or event marketing preferred.
• Experience managing multiple projects simultaneously.
• Ability to build and maintain strong professional relationships with internal and external partners.
• Strong organizational, written, and verbal communication skills.
• Ability to prioritize competing deadlines in a fast-paced environment.
• Experience collaborating with cross-functional teams.
• Comfortable representing the company at industry events.
• Proficiency with Microsoft Office, including Excel and Outlook.
• Communication
• Decision Making
• Initiative
• Negotiation
• Organization
• Problem Solving
• Professionalism
• Relationship Building
• Time Management

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

PAY RANGE: $21.00 - $25.00/hr*

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[] Sedentary: Limited activity, no lifting, limited walking

[] Light: Office work, some lifting, bending, stooping or kneeling, walking

[ X ] Moderate: Mostly standing, walking, bending, frequent lifting

[] Arduous: Heavy lifting, bending, crawling, climbing

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.