Specialist, Social Media Content

Watkins Wellness; Vista (CA); On-site; USD 65,188,000 - 102,438,000; Full time

Job summary

Watkins Wellness is seeking a Specialist, Social Media Content to join our Marketing team. You’ll create platform-native content for Instagram, TikTok, Facebook, and YouTube, from concept to publication, using mobile tools and AI-assisted workflows.

You’ll help launch campaigns, tell authentic brand stories, engage audiences, and monitor performance to inform optimization with Brand, Creative, and Channel Marketing teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• 2–4 years in social media marketing or digital content creation.
• Portfolio of social media content including short-form video.
• Experience creating content for Instagram, TikTok, YouTube.
• Proficiency with video editing tools (e.g., Premiere/CapCut/Final Cut).
• Experience capturing/editing content with mobile production tools.
• Familiarity with AI-assisted creative tools and workflows.
• Portfolio required showcasing social media content creation.

Responsibilities

• Create social-first video, photography, graphics for campaigns across Instagram, TikTok, Facebook, YouTube and more.
• Capture, edit, schedule, and publish content using mobile tools and AI-assisted workflows.
• Identify real-time opportunities, trends, and platform best practices to stay current.
• Engage with online communities by responding to comments and messages in brand voice.
• Collaborate with Brand, Creative, Channel Marketing and Customer Experience teams.
• Monitor content performance and optimize based on engagement and reach.

Skills

Social media marketing

Content creation

Video editing

Platform knowledge

Mobile production

AI-assisted tools

Content strategy

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Adobe Premiere

CapCut

Final Cut

Job description

Watkins Wellness is hiring a Specialist, Social Media Content to join our Marketing team!

DISCOVER

As a Specialist, Social Media Content, you'll help bring the stories of Watkins Wellness, a global leader in wellness and aquatic products, to life across today's most influential social platforms. Supporting brands such as Hot Spring® Spas, Caldera® Spas, and Endless Pools®, you'll play a meaningful role in helping consumers discover and connect with brands that support health, wellness, and quality of life.

This is a hands-on content creation role for someone who is equally comfortable behind the camera, editing, and managing content once it's live. You'll create platform-native content designed specifically for channels like Instagram, TikTok, Facebook, and YouTube, using modern mobile production tools, lightweight equipment, and AI-assisted creative workflows to efficiently produce high-quality content.

From product launches and seasonal campaigns to lifestyle storytelling and real-time social moments, you'll help showcase how our products fit into consumers' lives while building stronger connections between our brands and the communities that follow them. You'll create content that supports both marketing objectives and authentic audience engagement.

Beyond content production, you'll help keep our brands relevant and connected by identifying emerging social trends, engaging with audiences, capturing timely content opportunities, and using performance insights to continuously refine and strengthen our social presence. Working closely with Brand, Creative, Channel Marketing, and Customer Experience teams, you'll help ensure content aligns with campaign priorities, brand positioning, and evolving audience expectations.

YOUR RIPPLE EFFECT

• Do you enjoy turning ideas into scroll-stopping content? Create social-first video, photography, graphics, and platform-native content that supports campaigns, product launches, brand storytelling, and audience engagement across Instagram, TikTok, Facebook, YouTube, and other emerging social platforms.
• Are you energized by creating content from concept to publication? Capture, edit, schedule, and publish a steady stream of content using mobile production tools, lightweight equipment, and AI-assisted creative workflows while maintaining alignment with campaign timing and brand priorities.
• Do you have a pulse on social culture and audience behavior? Identify real-time content opportunities, emerging trends, creator best practices, platform innovations, and culturally relevant moments that help keep our brands current, engaging, and visible.
• Do you enjoy building authentic connections with online communities? Support day-to-day audience engagement by responding to comments, messages, and interactions in a way that reflects brand voice, strengthens relationships, and encourages meaningful participation.
• Can you balance creativity with business objectives? Partner with Brand, Creative, Channel Marketing, and Customer Experience teams to develop content that supports marketing initiatives, reinforces brand positioning, and delivers a consistent social experience across channels.
• Do you use data to make great content even better? Monitor content performance, engagement, reach, and audience response to identify opportunities for testing, optimization, and continuous improvement.

What You Bring

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2 to 4 years of experience in social media marketing, digital content creation, or a related field.
• Demonstrated experience creating short-form video and social media content for platforms such as Instagram, TikTok, and YouTube.
• Strong understanding of social media platforms, trends, audience behaviors, and platform-specific content strategies.
• Proficiency with video editing tools such as Adobe Premiere, CapCut, Final Cut, or similar platforms.
• Experience capturing and editing content using mobile and lightweight production tools.
• Familiarity with AI-assisted creative tools and modern content production workflows.
• Experience using social media management, publishing, analytics, or listening platforms is a plus.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment.
• Portfolio showcasing social media content creation, including short-form video, visual storytelling, and platform-native content formats required.

What You’ll Get

At Watkins Wellness, we believe that everyone should “Feel good. Live well”. We offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more. We are proud of the people we are and the products we make — products that make a difference to the health and well-being of others.

We look for candidates that exhibit The Watkins Way (always Ethical, endeavors to be Transparent, embraces Inclusion, welcomes Diverse backgrounds and perspectives, Accommodating, believes in Work-Life Balance, puts Safety First, Accountable, values Relationships, Passionate, Team Player, and Goal Driven).

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Hiring Range: $22.75-$35.75

Many factor are taken into consideration in determining pay, including education and location.

Company: Watkins Wellness

Shift 1 (United States of America)Full time

Watkins (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Watkins is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-Verify Right to Work Poster: English & Spanish