Specialist, Product Marketing

Pearson; Richmond (VA); Remote; USD 80,000 - 90,000; Full time

Job summary

Pearson is seeking a strategic product marketer to drive GTM, ABM, and growth initiatives. You will develop positioning, messaging, and multi-channel campaigns, translating product value into customer outcomes and leading efforts across content, digital, and events.

The role emphasizes storytelling, market insights, and a strong ability to align product strategy with customer needs. This remote-friendly role offers opportunities to shape campaigns and accelerate growth for Pearson’s education

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.

Responsibilities

• Develop and maintain product positioning, messaging, value propositions, and differentiators across assigned products and solutions.
• Translate product features and capabilities into clear, compelling customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.
• Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.

Skills

Marketing experience

Product marketing

ABM

Digital campaigns

Storytelling

Campaign management

Cross-functional

Job description

Position Overview

We are seeking a strategic and execution-oriented marketer with a focus on Product Marketing, ABM, & Growth to help bring our products to market, strengthen how we communicate their value, and develop targeted marketing programs that drive awareness, engagement, and growth.

This role will primarily focus on product marketing and account-based marketing (ABM), with additional responsibility for content development and digital campaign marketing. This person will develop a deep understanding of our products, customers, competitors, and market opportunities and translate those insights into clear positioning, compelling messaging, and highly targeted campaigns.

The ideal candidate is a strong storyteller and strategic marketer who can connect product strategy, customer needs, and market opportunities to effective go-to-market strategies and campaigns.

Key Responsibilities

Product Marketing, Go-to-Market & ABM

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.


• Translate product features and capabilities into clear, compelling customer benefits and outcomes.


• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.


• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.


• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.


• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.

Integrated Campaigns & Content

• Translate product marketing and ABM strategies into integrated, multi-channel campaigns.


• Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.


• Develop and support content including:


• Email campaigns


• Blogs and thought leadership


• Customer stories and case studies


• Webinars


• Product collateral


• Adapt core product messaging and content for different audiences, segments, channels, and stages of the customer journey.


• Ensure product and campaign messaging remains consistent across channels and customer touchpoints.

Market Insights, Measurement & Optimization

• Develop a strong understanding of our customers, prospects, buyers, decision-makers, and competitive landscape.


• Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting.


• Use performance insights to continuously improve audiences, messaging, content, offers, and channel strategy.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.


• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.


• Experience developing and executing integrated digital marketing campaigns.


• Strong understanding of audience segmentation, personalization, and the customer journey.


• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.


• Comfortable balancing strategic thinking with hands-on execution.

Compensation

Compensation at Pearson is influenced by factors including skill set, experience, and location. The full-time salary range for this role is $80,000 - $90,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be found here. Applications will be accepted through November 14th, 2026. This window may be extended depending on business needs.

Who we are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].

Job: Marketing

Job Family: GO_TO_MARKET

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type: Remote

Req ID: 26274