Specialist, Marketing

Tractor Supply Company; Brentwood (TN); Híbrido; USD 55.000 - 85.000; Jornada completa

Descripción de la vacante

Tractor Supply Company is seeking an Integrated Marketing Specialist to support the development and execution of integrated marketing plans. You will serve as a Marketing contact to Merchandising and internal stakeholders, translating priorities into actionable campaigns for tentpole events, seasonal promotions, and brand launches.

You will coordinate Go-To-Market strategies across channels, collaborate with cross-functional teams, manage timelines, and collect insights to optimize future

Formación

• 3-4 years marketing or agency experience.
• Bachelor's degree in related field required.
• None of professional certifications are required.

Responsabilidades

• Serve as a Marketing contact, building relationships with Merchandising and stakeholders.
• Translate approved marketing strategies into briefs, timelines, channel requirements, deliverables, and success measures.
• Coordinate day-to-day campaign planning and execution across Marketing channels and touchpoints.
• Maintain Go-To-Market planning calendar, project timelines, and campaign documentation.
• Collaborate with Marketing channel owners, Creative, Loyalty, Engagement, Analytics, Digital, Store Operations, Merchandising, and other teams to align plans and manage dependencies.
• Partner with Analytics, Insights, and channel teams to incorporate customer insights into planning and reporting.

Conocimientos

Strong communication

Educación

Bachelor's degree in related field

Herramientas

Excel

PowerPoint

Word

Descripción del empleo

The Integrated Marketing Specialist supports the development and execution of integrated marketing plans, serving as a Marketing contact to Merchandising and other internal stakeholders. Reporting to the Director, Category Marketing, the Specialist helps to translate business priorities into actionable marketing plans for tentpole events, seasonal promotions, exclusive brands, product and brand launches, and other key initiatives.
The Specialist coordinates day-to-day execution of Go-To-Market strategies across Marketing channels and customer touchpoints, partnering with channel owners, Creative, Loyalty, Engagement, Digital, Analytics, Store Operations, Merchandising, and other cross-functional teams. The role oversees campaign timelines and workflows, facilitates communication across stakeholders, supports vendor partnerships, and collects campaign performance and customer insights to inform future planning and optimization.

Essential Duties and Responsibilities (Min 5%)

• Serve as a Marketing contact, building strong relationships with Merchandising and other business stakeholders.
• Supports Director, Category Marketing and Merchandising partners to develop integrated marketing plans for tentpole events, seasonal promotions, exclusive brands, product and brand launches, and other business priorities.
• Translate approved marketing strategies and business objectives into campaign briefs, timelines, channel requirements, deliverables, and success measures.
• Coordinate day-to-day campaign planning and execution across applicable Marketing channels and customer touchpoints, helping ensure campaigns are delivered accurately and on schedule.
• Maintain Go-To-Market planning calendar, project timelines, campaign documentation, marketing requests, and task lists.
• Collaborate with Marketing channel owners, Creative, Loyalty, Engagement, Analytics, Digital, Store Operations, Merchandising, and other internal teams to align campaign plans, manage dependencies, and proactively identify executional barriers.
• Facilitate cross-functional campaign meetings, as needed, documenting discussions, establishing next steps, and keeping stakeholders informed of progress, risks, and changes.
• Support messaging development, and in-store and online execution of marketing strategies.
• Partner with Marketing leadership on broader brand-level campaigns and initiatives, contributing to strategic development while coordinating day-to-day execution.
• Coordinate with assigned vendors and external partners to align on campaign expectations, deliverables, timelines, feedback, and Marketing assets.
• Partner with Analytics, Insights, and Marketing channel teams to incorporate customer and competitive insights into planning, report campaign performance, communicate key learnings, and identify opportunities for future optimization.
• Anticipate campaign needs and proactively coordinate time-sensitive or ad hoc marketing opportunities in partnership with Marketing leadership and cross-functional teams.
• Support related administrative responsibilities, including budget tracking, invoice processing, and other operational requirements.
• Perform other duties as assigned.

Required Qualifications

• Experience: 3-4 years marketing or agency experience, preferred.
• Education: Bachelor's degree in related field. Any suitable combination of education and experience will be considered.
• Professional Certifications: None.

Preferred knowledge, skills or abilities

• Demonstrated skills in Excel, PowerPoint, and Word
• Strong Communication skills, both written and verbal
• Ability to identify proper word usage, grammatical and spelling errors

Working Conditions

• Normal office working conditions
• Hybrid / Flexible working conditions
• 4-5 Days a week in office

Physical Requirements

• Standing (not walking)
• Walking
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced role. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
Please visit this link for more specific information about the benefits and leave policies applicable to the position you're applying for.

Our Mission and Values are more than just words on the wall - they're the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It's not just what we do that sets us apart, but how we do it.

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. Forfull-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.