Specialist: Communications Engagement

Anne Arundel County Public Schools

Annapolis (MD)

On-site

USD 65,000 - 85,000

Full time

5 days ago

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Job summary

Anne Arundel County Public Schools seeks a Specialist: Communications Engagement to assist the Chief Communications Officer and Executive Director in strategic communications. You will develop and share stories highlighting students, staff, programs, and community partnerships across multimedia channels.

You’ll work with schools and Central Office teams to create engaging content for websites, social media, newsletters, videos, and podcasts, strengthening public trust and advancing district

Qualifications

Storytelling and writing/editing professional publications and news features.
Understanding of media relations, engagement strategies, and student-centered planning.
Proficiency with core social media platforms in a workplace setting.
Ability to work in fast-paced environments and manage multiple priorities.

Responsibilities

Identify, research, and develop compelling stories showcasing district impact.
Collaborate with administrators and staff to obtain timely information for stories.
Support internship programs and develop engagement opportunities for students.
Assist in developing communications plans and online platforms for student voice.

Skills

Storytelling

Writing

Editing

Media relations

Engagement strategies

Social media proficiency

Public speaking

Interviewing

Research

Project management

Education

Bachelor's degree in Communications, Journalism, English or related field

Equivalent combination of education and experience

Tools

Microsoft Office

Video conferencing

Copilot

Job description

Anne Arundel County Public Schools Administration - Communications - Central Office - Annapolis, Maryland Open in Google Maps

Specialist: Communications Engagement

Anne Arundel County Public Schools Administration - Communications - Central Office - Annapolis, Maryland Open in Google Maps

This job is also posted in Anne Arundel County Public Schools

Job Details

Job ID: 5932334

Application Deadline: Sep 28, 2026 11:59 PM (Eastern Standard Time)

Posted: Sep 18, 2026 4:00 AM (UTC)

Starting Date: To Be Determined

Job Description

Title Code: Specialist: Communications Engagement

JOB SUMMARY

Assists the Chief Communications Officer and Executive Director, Communications & Community Engagement in a variety of professional level tasks relating to the functions and services of the Communications & Community Engagement Division of the school system. Develops and executes strategic communications initiatives that increase engagement with students, employees, families, schools, and the broader community. Serves as a district storyteller by identifying, developing, and sharing compelling stories that highlight the people, programs, achievements, and opportunities that define Anne Arundel County Public Schools. Works collaboratively with schools and Central Office departments to produce both internal and external high-quality multimedia content that strengthens public trust, celebrates student and staff success, and advances the district's strategic priorities.

Additional Work Days/Hours

Ability to work flexible schedules

ESSENTIAL DUTIES/RESPONSIBILITIES

Identifies, researches, and develops compelling stories that showcase the accomplishments, innovation, and impact of AACPS students, employees, schools, programs, and community partnerships.
Contacts and works closely with school-based and Central Office administrators, supervisors, faculty, and other staff members to obtain information on current events, activities, programs, and other topics of general interest to the public. Works proactively to identify newsworthy stories and emerging trends that reflect district priorities.
Works with Communications Division Student Intern Program, providing comprehensive internship and apprenticeship opportunities to AACPS high school students that immerses them in media-related projects and activities.
Assists the Chief Communications Officer and Executive Director, Communications & Community Engagement with the development of communications plans and engagement programs that highlight student and staff talents, achievement, and expression.
Assists in the designing and maintenance of digital platforms dedicated to student voice and representation.
Creates engaging content for district websites, social media platforms, newsletters, publications, video productions, podcasts, and emerging digital communication channels for internal and external communications purposes.
Contributes to and supports public relations activities as necessitated by correspondence and telephone inquiries.
In conjunction with Communications & Community Engagement Division colleagues, disseminates news and other information to targeted audiences through variety of online avenues, including social media.
Provides technical assistance to school-based and Central Office administrators, supervisors, faculty and other staff members concerning communications efforts.
Researches, drafts, edits, and contributes to the development of media inquiries, speeches, presentations, publications, and other communications materials as assigned.
Performs other related duties as assigned within the same classification or lower.

MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor's Degree in Communications, Journalism, English or related field of education from a regionally accredited college or university required;
Or an equivalent combination of education and experience which provides the required knowledge, skills, and abilities deemed sufficient to prepare the employee to successfully perform the duties of the position.

Experience

Two (2) years relevant professional experience in communications, education, or other related areas required;
Project management experience preferred;
Or an equivalent combination of education and experience which provides the required knowledge, skills, and abilities deemed sufficient to prepare the employee to successfully perform the duties of the position.

Knowledge, Skills, Abilities and Other Characteristics

Demonstrated storytelling skills and ability to write and edit professional publications and news feature articles.
Understanding of media relations, engagement strategies, and student-centered communication planning.
Demonstrated proficiency with core social media platforms in a workplace setting.
Ability to work in a fast-paced environment, manage multiple priorities, seek support from team members, and take initiative with limited supervision.
Ability to produce multimedia content including photography, videography, and social media content.
Ability to effectively present program initiatives and information to a variety of audiences (i.e., Board of Education, directors, executive staff, school faculties, higher education, business & industry, parent/community groups, and the Press).
Knowledge of K-12 school organization and administration, preferred.
Demonstrated ability to effectively work and communicate with diverse populations.
Ability to develop authentic narratives that reflect diverse voices and experiences using thorough research and intuitive interview skills.
Demonstrated proficiency with business technology applications (e.g. Video/Web Conferencing, Microsoft Office Suite - Word, Excel, Outlook, PowerPoint, and Copilot preferred).

Licenses and Certifications

Employee must retain active licenses, certifications, and enrollment as a condition of employment.

Driving Requirements

LEADERSHIP ROLE

PHYSICAL DEMANDS/WORKING CONDITIONS

The physical demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

Standing: under 1/3 of the time
Walking: under 1/3 of the time
Sitting: between 1/3 and 2/3 of the time
Keyboarding: between 1/3 and 2/3 of the time
Talking: between 1/3 and 2/3 of the time
Hearing: between 1/3 and 2/3 of the time
As required by the duties and responsibilities of the position.

Vision

No special vision requirements

Work Environment

Office, school or similar indoor environment: over 2/3 of the time

Noise Level

Moderate: between 1/3 and 2/3 of the time

Weight & Force

Lifting and carrying requirements.

Up to 10 pounds: under 1/3 of the time

Travel Requirements

Approved Date: 8/1/2026

Established Date: 5/1/2013

Title Code: B05678

Title: SPECIALIST: COMMUNICATIONS ENGAGEMENT

Alternate Title: Specialist: Communications Engagement

Reports to Generic: Executive Director

Reports to Specific: EXECUTIVE DIRECTOR: COMMUNICATIONS & COMMUNITY ENGAGEMENT

Division: Communications

Business Unit: Communications & Community Engagement

Department:

Negotiated Agreement: N/A

Unit: V

Days Worked: 260

FLSA Exemption Status: Exempt

Grade: PG05

Position Type: 1.00 FTE

Job Categories: Support Staff > Administrative Assistant

Essential Job:

Months Worked: 12

Hours Worked: 8

Job Family: Communications and Media Services

Sub-Function: Media Relations

VR# 27039

Equal Opportunity Employer

Anne Arundel County Public Schools prohibits discrimination in matters affecting employment or in providing access to programs on the basis of actual or perceived race, color, religion, national origin, sex, age, marital status, sexual orientation, genetic information, gender identity, or disability.For more information, contact:Anne Arundel County Public SchoolsDivision of Human Resources, 2644 Riva Road, Annapolis, MD 21401.410-222-5061 TDD 410-222-5000 or Email Recruitment

Job Requirements