Specialist, Business Development

NRF; Houston (TX); Hybrid; USD 65,000 - 100,000; Full time

Job summary

Norton Rose Fulbright US LLP seeks a Specialist, Business Development to support go-to-market initiatives that generate new client relationships, enhance brand profile, and drive revenue opportunities across the projects practice.

This hybrid role is based in Texas with potential for Houston, Dallas, Austin, or San Antonio offices; collaboration with PR, events, and CRM teams is essential to deliver client materials and thought leadership.

Responsibilities

• Manage production of client-targeted marketing materials for projects practice, ensuring brand consistency.
• Monitor plans and project meeting actions; lead follow-up.
• Identify and develop engagement opportunities with target clients for assigned practices.
• Coordinate with partners on outcomes and thought leadership with PR collaboration.
• Manage production of newsletters, blogs, client alerts, and other external communications.
• Develop internal communications for monthly engagement activities and talking points.
• Ensure marketing channels convey consistent messages across platforms including social media.
• Track client engagement in CRM analytics and reports, identify opportunities from data.
• Coordinate with events team for industry conferences, client presentations, and related events.
• Draft and coordinate submissions for legal directories and practice surveys with lead lawyers.
• Manage internal training presentations and identify future topics.
• Conduct basic research on company/exec profiles and other related data for go-to-market efforts.
• Proof content and maintain accuracy of collateral and experience lists in line with brand guidelines.
• Maintain marketing mailings and CRM lists.
• Update intranet content to raise awareness of BD initiatives.
• Process check requests, invoices, and other arrangements to support marketing activities.
• Coordinate tasks as needed.

Job description

Job Description

At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.

Norton Rose Fulbright US LLP is seeking a Specialist, Business Development who will support the day-to-day needs of team members and practice group lawyers in the execution of strategic go-to-market initiatives that generate new client relationships, enhance brand profile, and drive revenue opportunities.

This role will support a nationally recognized projects practice that advises on complex energy, infrastructure, and project finance transactions across the United States. This hybrid position will be based in Houston, Dallas, Austin, or San Antonio, Texas. Presence in the office may be required pursuant to the firm's hybrid work policy. Overtime and schedule flexibility may occasionally be required.

Responsibilities include but are not limited to:

• Manage the production of client-targeted marketing materials to raise and maintain awareness of our projects team and sector strengths in line with strategic growth objectives, such as bids and requests for proposals (RFPs), client development presentations, external publications, annual client value reports or relationship statement documents, ensuring adherence to brand and style guidelines.
• Monitor strategic actions agreed in plans and project meetings; lead follow-up efforts.
• Identify and develop engagement opportunities with target clients specific to assigned practice(s), as well as global and regional client teams served by the practice.
• Coordinate with partners on the development and publicizing of outcomes and thought leadership (client alerts and articles), in cooperation with the PR team where necessary.
• Manage the production process for developing practice team(s) newsletters, blogs, client alerts, and other external communications in a timely manner.
• Develop internal communications for promoting monthly engagement activities of practice team(s); prepare talking points for highlighting same.
• Ensure that all marketing communications channels are utilized to convey consistent messages about the practice team(s) and the industry sector(s), including social media; identify and recommend opportunities based on topic(s).
• Track and analyze client engagement activities for practice team(s) in the Firm’s experience management and CRM systems, including producing periodic analyses on same; identify and recommend opportunities based on report data.
• Work with the in-house events team to plan, implement and report on industry conference sponsorships, client presentations and seminars, section/department retreats, client dinners, and other events related to the promotion of the projects practice.
• Draft and coordinate submissions in legal directories (such as Chambers and Legal 500) and practice and industry surveys; work with lead lawyers to finalize and prep for interviews.
• Manage the production of internal presentations for relevant training and development programs; identify and recommend topics for future programs.
• Conduct or oversee basic research projects (e.g., company relationship information, executive profiles, etc.) working with others to finalize and deliver.
• Monitor content quality — proof and organize content and related experience lists, marketing collateral and other materials used for go-to-market initiatives to ensure accuracy and consistency in adherence to brand and style guidelines.
• Maintain marketing mailings and lists in the Firms’ CRM system.
• Update intranet content in the US and, where relevant, at a global level to raise awareness of business development initiatives and opportunities.
• Monitor and process check requests, invoices, and other arrangements required for support of marketing activities as needed.
• Coordinate