Specialist, Account Marketing (Contract)

Bain & Company; Boston (MA); Hybrid; USD 67,000 - 81,000; Full time

Benefits offered by this job

Annual bonus

401(k) matching

Comprehensive benefits

Job summary

Bain & Company in Boston is seeking an experienced B2B marketing professional to lead Account Marketing for priority accounts and support global campaigns. You will collaborate with the Client Head (Partner) to develop strategies, manage budgets, and drive engagement across channels in this hybrid role.

Required: 3–4+ years in B2B marketing, expertise in marketing programmes, and strong coordination across teams.

Qualifications

• 3–4+ years of relevant B2B marketing experience.
• Expertise in marketing programmes and processes.
• Ability to lead and coordinate multiple projects and events.

Responsibilities

• Build Account Marketing strategies for priority accounts with the Client Head (Partner).
• Set up Account Marketing programs and collaborate with Managers on top client teams.
• Provide a comprehensive view of client relationships and engagement.
• Monitor campaign KPIs and optimize across channels (email, LinkedIn, events, paid media).
• Support campaigns and revenue pursuits with timely, data-driven input.
• Collaborate with Practice Marketing to run top-of-funnel campaigns across channels.

Skills

B2B marketing

Campaign execution

Strategic planning

Stakeholder liaison

Job description

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the top ranked consulting firm on Glassdoor’s Best Places to Work list and have earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHO YOU’LL WORK WITH

Put yourself in the right role at the right time with a marketing job at Bain. If you have a particular area of deep expertise and thrive on working with clients, we have a consulting arm that helps CEOs and CMOs with their biggest marketing challenges. Alternatively, if you are passionate about marketing and brand management, we have teams that govern a prestigious brand, create thought-provoking content, execute global campaigns, and cultivate strategic accounts that include major societal institutions. These teams are a great place to build, to grow, and experiment at a unique scale.

WHERE YOU’LL FIT WITHIN THE TEAM

• Execute and monitor Account Marketing plans for covered priority accounts, in collaboration with Client Head(s)


• Support the execution of key sales plays by initiating standard campaign tactics


• Provide on-going Marketing support to Client Head (Partner) throughout the year by serving as main point of contact for Marketing


• Work collaboratively with other Marketing functions to achieve Bain Marketing’s overarching goals


• Monitor KPIs and performance to help optimize Account Marketing effectiveness

WHAT YOU’LL DO

• Work directly with Client Head (Partner) to build Account Marketing strategies for covered priority accounts using industry-defined plan as starting point
  
  
  
  • Set up Account Marketing programs for accounts; tag team with Manager for select, top client teams
  
  
  • Provide a comprehensive view of the current state of our relationships at a client, including our outreach to and engagement from the people who matter most
  
  
  • Stay abreast of executive moves as another key input to the marketing plan
  
  
  • At direction of Client Head(s) and Manager, refine and tailor annual Account Marketing plan, e.g. share campaign requirements, provide visibility into key conferences and events to invite clients to via the Events CoE, etc
  
  
  • Ensure Account Marketing plans are aligned with relevant industry and capability marketing strategies
  
  
  • Ensure accurate and actionable CRM data for covered accounts
  
  
  • Track account marketing budget to ensure it stays on target
  
  
  
  


• Support Client Head (Partner) in executing campaigns throughout the year, including direct pursuits:
  
  
  
  • In collaboration with Manager, identify opportunities of highest relevance based on pipeline activity and close connection to client team
  
  
  • Run campaigns with keen eye on relevant campaign schedules and the development, launch, and execution of specific Account Marketing campaigns
  
  
  • Monitor and analyze campaign KPIs for covered accounts (e.g. click rates, leads, pitches, Bain.com interest, etc) and where relevant, work with marketing CoEs to optimize campaign
  
  
  • Have working knowledge of options available to client teams regarding web personalization, LinkedIn campaigns, Elevate, Red Folder, Email campaigns, events, paid search, etc; ensure activities reach key client decision makers by leveraging all available channels
  
  
  • Provide real-time support for must-win proposals
  
  
  
  


• Proactively team with Practice Marketing, sharing client-centric intel as input to industry, sector and capability strategy
  
  
  
  • As needed, assist with the execution of top-of-funnel campaigns across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use and ways to optimize
  
  
  
  


• Play an active role in our team
  
  
  
  • Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve.
  
  
  • Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency.
  
  
  • Be a flexible and adaptable team member to support new projects and team needs as they arise.
  
  
  
  

ABOUT YOU

Required:

• 3-4+ years of relevant B2B marketing experience


• Expertise and previous experience in marketing programmes and processes


• Ability to proactively conceive and suggest new approaches and solutions


• Demonstrated ability to take a lead on coordinating and executing distinct projects and/or large and regional events, including managing the budget, contributing to objective / goal definition etc.


• Demonstrated ability to understand local office and relevant industry practice marketing objectives and priorities, as well as content


• Effective written and oral communication skills, ability to liaise with stakeholders of various seniorities with minimal input from Manager


• Ability to interact with external contacts / parties as knowledgeable Bain marketing representative


• Client-centric mind set


• Ability to remain calm and composed under pressure, and ability to pivot based on input from senior partners

Preferred

• Experience in the relevant industry

This role follows a hybrid model, requiring in-office presence at least 2 days per week.

In Chicago, the good-faith, reasonable annualized full-time salary range for this role is between $64,250 - $77,000

In Boston, the good-faith, reasonable annualized full-time salary range for this role is between $67,000 - $80,500

Annual discretionary performance bonus

This role may also be eligible for other elements of discretionary compensation

4.5% 401(k) company contribution, which increases after 3 years of service and is 100% vested upon start date

Bain & Company's comprehensive benefits and wellness program is designed to help employees achieve personal independence, protection and stability in the areas most important to you and your family.

Bain pays 100% individual employee premiums for medical, dental and vision programs, offering one of the most comprehensive medical plans for employees without impacting your paycheck

Generous paid time off, including parental leave, sick leave and paid holidays

Fully vested 401(k) company contribution

Paid Life and Long-Term Disability insurance

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

For all other locations, the good-faith, reasonable annualized full-time salary range for this role is commensurate with competitive geographic market rates for this role and will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.