Software Engineering Manager, SEO & Content

CarGurus; Boston (MA); Hybrid; USD 186,000 - 233,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily lunch provided

New car discount

Commuting cost coverage

Job summary

CarGurus is seeking a Manager of the SEO & Content Engineering team to lead an engineering group driving organic discovery for millions of shoppers. You will collaborate with Marketing, Product, and Engineering to shape technical strategy and growth.

The role emphasizes strong leadership, architecture decisions, and delivering scalable web experiences while embracing AI-powered discovery and evolving site content platforms.

Qualifications

• 6+ years of hands-on software design and development experience.
• 2+ years leading software development teams.
• Strong technical foundation; ability to partner with engineers on architecture, design and delivery.

Responsibilities

• Lead and mentor a team of engineers through coaching, technical direction, and professional development.
• Build and evolve systems used by millions of shoppers throughout their car buying journey.
• Partner with Product and Marketing stakeholders to align SEO strategies with broader business goals.
• Drive execution against the team’s roadmap, balancing short term impact with long term investments.
• Use data and experimentation to validate hypotheses, measure impact, and improve organic traffic quality.

Skills

Software design

People management

Architecture

Analytics

Stakeholder management

Web development

SEO fundamentals

JavaScript

React

Remix

Java

Tools

Remix

React

JavaScript

Java

Job description

Who We Are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What We Do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they’re not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

As the Manager of the SEO & Content Engineering team at CarGurus, you’ll lead an engineering team responsible for one of our most important growth channels: organic discovery. You will partner closely with Marketing, Product, and Engineering leaders to shape the technical strategy behind how millions of shoppers discover CarGurus through search. From evolving our site architecture and content platforms to building new experiences that answer shoppers’ questions, your team’s work will directly influence traffic growth, shopper engagement, and business outcomes.

Search itself is changing rapidly. Traditional SEO remains critical, but discovery is increasingly happening through AI powered search and recommendation experiences. This team sits at the intersection of engineering, content, and growth, helping ensure CarGurus remains visible, trusted, and easy to discover wherever shoppers begin their journey.You don’t need to be an SEO expert on day one. We value strong engineering leadership, sound technical judgment, and the ability to build high performing teams that solve meaningful customer and business problems.

What You’ll Do

• Lead and mentor a team of engineers through coaching, technical direction, and professional development.
• Build and evolve systems and experiences used by millions of shoppers throughout their car buying journey.
• Partner with Product and Marketing stakeholders to establish priorities and align SEO strategies with broader business goals.
• Drive execution against the team’s roadmap, balancing short term impact with long term investments in platform capabilities and technical foundations.
• Use data and experimentation to validate hypotheses, measure impact, and continuously improve organic traffic quality and shopper engagement.
• Collaborate cross-functionally with marketing, design, analytics, engineering, and content teams to implement features to enhance search engine visibility and user experience.
• Own SEO problems end-to-end, managing diverse systems and technologies to optimize efficiency and user experience.
• Help shape CarGurus’ strategy for the future of search, ensuring our content and experiences remain discoverable across both traditional search engines and emerging AI powered experiences.

Who You Are

• 6 years of hands-on software design and development experience
• 2 years of experience managing software development teams
• You have experience leading engineering teams and creating environments where people can do their best work.
• You are comfortable operating in ambiguous, fast moving environments and making thoughtful tradeoffs.
• You have a strong technical foundation and can effectively partner with engineers on architecture, design, and delivery decisions.
• You bring an analytical mindset and can translate data and insights into clear priorities and action.
• You excel at building relationships and influencing across functions and organizational boundaries.
• You have experience delivering customer facing web experiences at scale.
• You understand the fundamentals of SEO and are excited to learn how search and AI driven discovery are evolving.
• You have JavaScript and React experience.
• Experience with Remix is a strong plus.
• Experience with Java based services is a strong plus.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range

$186,000—$233,000 USD

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.