Software Engineering 6 - Ads Engineering

Netflix, Inc.; New York (NY); On-site; USD 499,000 - 820,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) match

Stock options

Disability programs

HSA/FSA

Family benefits

Life and disability coverage

Paid time off

Flexible time off

Job summary

Netflix, Inc. is seeking an experienced Ads Platform Engineer to help build and optimize advertising systems that power campaigns across the Netflix ecosystem.

You will work with the Campaign Management & Media Planning team to plan, launch, monitor, and optimize campaigns at scale, collaborating with partner teams to deliver data-driven insights and reliable ad delivery.

Qualifications

• Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
• Familiarity with the full campaign lifecycle - from pre-flight, to in-flight, to post-flight.
• Experience building first party tools, APIs and services leveraging data and real-time insights.

Responsibilities

• Build applications and APIs to support media planning and campaign management workflows.
• Collaborate with Ads Platform teams to deliver scalable ad tech solutions and drive business impact.

Skills

Ad tech knowledge

Campaign lifecycle

APIs & data

Campaign components

Communication & negotiation

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point, while also creating a compelling path for advertisers to reach audiences that are deeply engaged. We wrapped up our first three years of the journey and are well into year four with more exciting things to come!

Ads Platform Org

The Ads Platform Engineering org builds advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them.

About Our Team

The Campaign Management & Media Planning team is central to orchestrating the end‑to‑end campaign lifecycle and media planning capabilities for Netflix’s advertising business. We are building innovative, in‑house ad tech solutions that empower advertisers and internal stakeholders to seamlessly plan, launch, monitor, and optimize campaigns at scale. Our systems serve as the bridge between advertiser intent and ad delivery, enabling seamless integration, automation, optimization, compliance adherence, troubleshooting, and management of advertising campaigns. We closely collaborate with partner teams across Order Management, Creatives, Audiences, Forecasting, Measurement, Reporting, and more to facilitate effective campaign management and media planning on behalf of our members, advertisers, and Netflix.

The team focuses on a few key areas in those domains Building applications and APIs that support every stage of the media planning process, from initial plan creation and inventory allocation through to campaign activation and completion. Building applications for full‑cycle campaign management - from setup through to monitoring and troubleshooting through to completion. Building applications to facilitate the setup and execution of ads on Live Events Providing transparency on performance as well as delivering actionable insights and recommendations to users Collaborating with other stakeholders across Ads Platform (Engineering, Product, Data Science, and Design) to build solutions that will provide leverage for our technology and business. Our team is new and yet faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate from the competition and become a market leader in record time. We are looking for highly motivated engineers working in the advertising space who are excited to join us on this journey.

Skills & Experience We’re Seeking

• 7+ years of experience, 4+ years of experience in Ads domain
• Broad knowledge of ad tech and advertising landscape, programmatic advertising, and digital marketing trends.
• Familiarity with the full campaign lifecycle - from pre‑flight, to in‑flight, to post‑flight.
• Experience in building first party tools, APIs and services that leverage data and real‑time insights to support media planning and campaign management workflows.
• Familiarity with the main aspects required for a successful campaign - including, but not limited to Audiences, Creatives, Measurement, Forecasting, Ad Serving, Reporting, Billing, and OMS.
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple priorities effectively.
• Excellent communication, negotiation, and relationship‑building skills.

Nice to Haves

• Working knowledge of AI/ML/GenAI techniques and an ability to apply them to everything from optimizing Ad Ops workflows to building MCPs
• Experience working in the CTV space and knowledge of its unique constraints

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $499,000.00 - $820,000.00.

Benefits

• Health Plans
• Mental Health support
• a 401(k) Retirement Plan with employer match
• Stock Option Program
• Disability Programs
• Health Savings and Flexible Spending Accounts
• Family‑forming benefits
• Life and Serious Injury Benefits
• Paid leave of absence programs
• Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
• Full‑time salaried employees are immediately entitled to flexible time off.

See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.

If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.

We approach diversity and inclusion seriously and thoughtfully.

We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best‑in‑class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.