Software Engineer – Marketo

Smart Synergies; McLean (VA); On-site; USD 90,000 - 140,000; Full time

Job summary

Smart Synergies in McLean, VA seeks a Software Engineer — Marketo to support and enhance the Marketo platform through configuration, integration management, and data governance. You will own day-to-day platform operations and contribute to cross-system alignment with IT, Marketing Operations, and Sales Operations.

Responsibilities include managing Marketo–CRM sync, building campaigns, forms, landing pages, and ensuring data quality and compliance across systems.

Qualifications

• Bachelor's degree in Business, engineering or relevant field.
• 2–4+ years of hands-on experience with Adobe Marketo Engage in a technical or admin capacity.
• Strong understanding of Marketo architecture, smart campaigns, tokens, and operational programs.
• Experience managing Marketo–CRM sync, including field mapping and troubleshooting.
• Proficiency with APIs, webhooks, HTML/CSS, and basic JavaScript for technical configuration.
• Familiarity with data governance, lead lifecycle management, and marketing operations workflows.
• Ability to diagnose complex issues and communicate solutions clearly to both technical and non-technical teams.

Responsibilities

• Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.
• Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.
• Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.
• Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high-quality data flow.
• Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and testing cycles.
• Troubleshoot and resolve Marketo–CRM sync issues, including field conflicts, validation errors, and API-related failures.
• Support and execute datatype changes, schema updates, and cross-system compatibility checks to maintain integration stability.
• Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re-establishment.
• Build, optimize, and maintain trigger-based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.
• Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.
• Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.
• Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management.

Skills

Marketo Engage

CRM sync

APIs

Webhooks

HTML/CSS

JavaScript

Data governance

Lead management

Education

Bachelor's degree

Tools

Salesforce

Job description

Brief Job Overview

The Software Engineer — Marketo is responsible for supporting and enhancing the Marketo platform through technical configuration, integration management, campaign automation, and data governance. This role partners with IT, Marketing Operations, and Sales Operations to ensure scalable, reliable, and compliant marketing automation processes. The engineer owns day‑to‑day platform operations while contributing to system improvements and cross‑system alignment.

The Software Engineer – Marketo has the following responsibilities:

• Manage user creation, access permissions, and role governance within Marketo to maintain secure and compliant platform operations.


• Translate stakeholder requirements into technical Marketo configurations, reusable templates, and scalable operational solutions.


• Contribute to maintaining Marketo architecture, including folder structure, naming conventions, tokens, and operational program frameworks.


• Create and maintain fields, mappings, and synchronization logic between Marketo and CRM, ensuring schema alignment and high‑quality data flow.


• Clone, configure, and validate forms, landing pages, and assets in Sandbox and Production environments to support development and testing cycles.


• Troubleshoot and resolve Marketo–CRM sync issues, including field conflicts, validation errors, and API‑related failures.


• Support and execute datatype changes, schema updates, and cross‑system compatibility checks to maintain integration stability.


• Lead Sandbox refresh activities, including configuration audits, asset restoration, and sync re‑establishment.


• Build, optimize, and maintain trigger‑based campaigns, smart campaigns, and automated nurture workflows, ensuring performance and scalability.


• Assist with segmentation setup, audience management, and data governance, enabling accurate targeting and operational efficiency.


• Monitor campaign performance, system health, and operational alerts, implementing improvements and escalating issues when needed.


• Enforce data quality, compliance, and governance standards across Marketo and Salesforce to support accurate reporting and lead management.

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor’s degree in Business, engineering or relevant field.


• 2–4+ years of hands‑on experience with Adobe Marketo Engage in a technical or admin capacity.


• Strong understanding of Marketo architecture, smart campaigns, tokens, and operational programs.


• Experience managing Marketo — CRM sync, including field mapping and troubleshooting.


• Proficiency with APIs, webhooks, HTML/CSS, and basic JavaScript for technical configuration.


• Familiarity with data governance, lead lifecycle management, and marketing operations workflows.


• Ability to diagnose complex issues and communicate solutions clearly to both technical and non‑technical teams.

Additional Desired Preferences

• Marketo Certified Expert (MCE).


• Solid CRM proficiency (Leads/Contacts/Accounts/Opportunities, Campaigns, member statuses, routing).


• Integrations with LinkedIn, Google and Meta Ads.